Analytics, it sure can give you loads of information about your website. And you possibly could take better actions and make an extra buck every minute. But before all this glory lies the trauma of finding that perfect Analytic Solution!
I know every store owner has either faced, is facing or will soon face this dilemma, so I thought of doing some research on the two highly sought after analytic plugins.
Analytics for WordPress & Segment.io Integration.
Analytics for WordPress
Analytics for WordPress by Segment is the easiest way to integrate analytics and marketing tools into your WordPress site. It is said to be a great plugin to start off with your WordPress based website.
What it helps you do is…
Instead of installing each tool individually, all you do is install Segment’s WordPress plugin and use Segment to integrate third-party analytics and marketing tools. Once you’re setup, you can swap and add new analytics services with the flick of a switch!
Segment.io Integration i.e. version 1.5 is an improved, handy plugin that comes with exciting features. Most importantly, it’s now using one of the most powerful API from Segment.io i.e Segment.io’s E-Commerce API for tracking important & critical events for any E-Commerce based store.
Also, apart from tracking WooCommerce events, Segment.io Integration also tracks other WordPress events.
An extra treat, this latest version of Segment.io Integration also provides support for Intercom Secret Mode.
So,What’s The Deal?
Analytics for WordPress is great for a beginner but when you are ready to take some specific decision, you’ll need sharp statistics that concentrates on fine details.
Heres where Segment.io Integration takes the higher notch. Firstly it can track all those events which Analytics for WordPress by Segment is tracking. Additionally, it can track other important e-commerce based event, which can be critical in decision making.
Let’s have a look at features available in both plugins
|Features||Analytics for WordPress by Segment||Segment.io Integration|
|Login Page Views||✔||✘|
|Exclude Post Type||✔||✘|
|Users to Ignore||✔||✔|
|Added to cart||✔||✔|
|Removed from cart||✔||✔|
|New user registered||✘||✔|
|Add payment method||✘||✔|
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