MRR & related KPI’s

Monthly Recurring Revenue (MRR)

The subscription revenue (new + recurring) obtained by normalizing all the dissimilar subscription terms in terms of months.

Total Revenue

The revenue earned from all products in the store (i.e. subscription + non-subscription products).

MRR Contribution to Revenue

The percentage contribution of MRR to total revenue.

Total Subscription Revenue

The total revenue earned from subscription products.

Annual Run Rate

The annualized revenue of the store obtained by extrapolating the current revenue over a year.