Getting more traffic is expensive. Increasing average order value usually isn’t.
That’s why upsells remain one of the highest-ROI growth tactics for WooCommerce stores. The right upsell plugin can help you show relevant offers on product pages, in the cart, during checkout, and even after a customer completes their purchase.
In this guide, I’ll compare the best WooCommerce upsell plugins and help you choose the right one based on your store’s goals.
What is a WooCommerce upsell plugin?
A WooCommerce upsell plugin helps you increase average order value by showing relevant offers throughout the customer journey — on product pages, in the cart, at checkout, and after purchase.
Done right, upselling increases revenue from customers you’ve already paid to acquire. You don’t spend more on ads. You simply get more value from every order.
Most WooCommerce upsell plugins fall into two categories:
- Full upsell platforms (Smart Offers, FunnelKit, UpsellWP): support multiple upsell locations across the buyer journey and offer features like order bumps, one-click upsells, cross-sells, and post-purchase offers.
- Bundle and recommendation plugins (YITH Frequently Bought Together, WebToffee Frequently Bought Together): focus primarily on product page bundles and Frequently Bought Together recommendations.
How I tested these WooCommerce upsell plugins
I didn’t just install these and poke around for an hour.
To compare them fairly, I went through each plugin’s free version where available,watched demo walkthroughs and YouTube tutorials, reviewed screenshots and documentation, and read through verified customer reviews on WordPress.org
and third-party sites.
For plugins without a free version, I worked through live demos and setup guides to understand how campaigns actually get built — not just what the feature list says.
Quick comparison: Best upsell plugin for WooCommerce
WooCommerce offers plenty of ways to increase average order value, but not every upsell plugin works the same way. Some focus on product page recommendations, while others specialize in checkout offers, post-purchase upsells, or complete sales funnels. Here’s a quick comparison of the most popular options.
| Smart Offers | FunnelKit | UpsellWP | YITH FBT | WebToffee FBT | |
|---|---|---|---|---|---|
| Starting price | $149/year | $99.50/year | $69/year | $79/year | $59/year |
| Free version | ✗ | Limited | ✓ | Limited | ✗ |
| Product page offers | ✓ | ✗ | ✓ | ✓ | ✓ |
| Cart upsells | ✓ | ✓ | ✓ | ✗ | ✗ |
| Checkout offers | ✓ | ✓ | ✓ | ✗ | ✗ |
| Post-purchase upsells | ✓ | ✓ | ✓ | ✗ | ✗ |
| Order bumps | ✓ | ✓ | Limited | ✗ | ✗ |
| BOGO offers | ✓ | ✗ | ✗ | ✗ | ✗ |
| One-click upsells | ✓ | ✓ | ✗ | ✗ | ✗ |
| A/B testing | ✓ | ✓ | ✗ | ✗ | ✗ |
| Advanced targeting | ✓ | ✓ | Limited | ✗ | ✗ |
| Visual funnel builder | ✗ | ✓ | ✗ | ✗ | ✗ |
| Best for | Complete upsell strategy | Checkout funnels | Budget/beginners | Product bundles | Simple bundles |
Quick takeaway:
If you want a complete upsell solution that covers product pages, cart, checkout, post-purchase offers, and BOGO campaigns, Smart Offers is the most versatile option.
FunnelKit is a strong choice for checkout-focused funnels, while UpsellWP is worth considering if you’re looking for a free upsell plugin.
The 5 best WooCommerce upsell plugins
The best upsell plugin for WooCommerce depends on where and how you want to present offers to customers.
Some plugins focus on checkout and post-purchase funnels, while others help you create product page recommendations, BOGO campaigns, order bumps, and cross-sells throughout the buying journey.
I compared the most popular WooCommerce upsell plugins based on offer placement, targeting options, ease of setup, and overall value to help you find the right fit for your store.
Smart Offers – Best overall WooCommerce upsell plugin
Most WooCommerce upsell plugins focus on one stage of the buying journey. Some help you create checkout offers. Others focus on product recommendations or post-purchase funnels.
Smart Offers takes a broader approach.
You can create offers on product pages, the cart page, checkout, thank-you pages, and even inside customer accounts. Beyond traditional upsells, it also supports cross-sells, downsells, one-click offers, order bumps, and BOGO promotions. For stores that don’t want to manage multiple plugins for different types of offers, that’s a significant advantage.
What I liked:
- Supports upsells, cross-sells, downsells, order bumps, and BOGO campaigns
- Show offers on product, cart, checkout, thank-you, and account pages
- Advanced targeting based on products, categories, cart value, purchase history, and user roles
- One-click offer acceptance for a smoother customer experience
- Reduces the need for multiple promotional plugins
What I didn’t like:
- If your only goal is showing simple “Frequently Bought Together” recommendations, Smart Offers may feel larger than necessary.
- New users may need some time to explore all available features
What customers say
Smart Offers pays for itself and increases average order value.
Smart Offers bring me extra 10% revenue each month.
I’ve tried several ways of doing upsells… I think I may have finally found the one in Smart Offers that I will use going forward.
Plugin has features better than all others and comes with quick and professional support.
Many customers mention measurable revenue growth rather than simply praising features. Increased average order value, flexible targeting, and ease of creating offers are recurring themes across reviews.
My verdict
If you’re looking for a complete upsell platform rather than a single upsell feature, Smart Offers is one of the strongest options available. It covers more upsell scenarios than most alternatives and can replace several separate plugins.
FunnelKit – Best for checkout upsells and post-purchase funnels
FunnelKit approaches upselling differently. Instead of managing individual offers, it helps you build structured sales funnels that guide customers from checkout to order bumps, one-click upsells, and thank-you pages.
Its biggest strength is visibility — you can see the entire customer journey in one place and control exactly where offers appear.
What I liked:
- Visual funnel builder
- Strong checkout and post-purchase upsell features
- One-click upsells after payment
- Flexible offer targeting
- Excellent for stores running paid traffic
What I didn’t like:
- More complex than necessary for simple upsell campaigns
- Some advanced features require higher-tier plans
What customers say:
FunnelKit stepped up and completely transformed the process.
This plugin is great, it’s fast and has tonnes of tools to increase conversion.
The support team is great. FunnelKit/XLPlugins are prompt and informative.
Customers consistently praise FunnelKit’s impact on conversions and the quality of customer support. Many reviews specifically mention checkout optimization and post-purchase revenue improvements.
My verdict
If your primary goal is increasing revenue during and immediately after checkout, FunnelKit is one of the best options available. It’s less flexible than Smart Offers overall but arguably stronger for dedicated funnel-building.
UpsellWP – Best free WooCommerce upsell plugin
UpsellWP offers an impressive range of upsell features for a plugin that includes a free version. It supports offers on product pages, the cart page, checkout, thank-you pages, and post-purchase screens. What stands out most is how approachable it feels — everything is organized into campaigns, making it easier for new store owners to get started.
What I liked:
- Generous free version
- Supports product, cart, checkout, and post-purchase upsells
- Includes Frequently Bought Together recommendations
- Good targeting options based on products, categories, cart value, and customer behavior
- Easy campaign setup
What I didn’t like:
- Doesn’t provide the same visual overview as FunnelKit
- Advanced features require upgrading to a paid plan
- Less comprehensive than Smart Offers for complex offer automation
What customers say:
We have tested the free version and we’re soon getting the paid version to expand our offers. Free version have everything you need to start with.
Plugin with many features and excellent, fast support!
I’ve never seen a more professional and dedicated support team… going above and beyond to resolve an issue.
Many reviews highlight the value of the free version and the quality of support. A common theme is that store owners start with the free plan and upgrade later as their upsell strategy grows.
My verdict
If you’re looking for a free WooCommerce upsell plugin, UpsellWP is one of the strongest options available. It offers enough functionality to build a serious upsell strategy without requiring an immediate investment.
YITH WooCommerce Frequently Bought Together – Best for Amazon-style product bundles
Unlike most plugins in this comparison, YITH focuses on a single use case: Frequently Bought Together recommendations. Rather than building checkout funnels or post-purchase offers, it helps you display related products directly on product pages — similar to Amazon’s bundle recommendations.
What I liked:
- Easy to create Frequently Bought Together bundles
- Manual control over recommended products
- Bundle discounts can encourage larger purchases
- Works well with variable products
- Familiar Amazon-style shopping experience
What I didn’t like:
- No cart, checkout, or post-purchase upsells
- Limited compared to full upsell platforms
- Some users report limitations in the free version
What customers say:
Works great, the free version is easy to use.
Thank you team for your excellent work in helping others.
While many users appreciate the simplicity, some reviews mention limitations and compatibility concerns. Feedback tends to be strongest from merchants looking specifically for product bundle recommendations rather than advanced upselling.
My verdict
If your goal is to increase average order value through product bundles and complementary product recommendations, YITH does that very well. Just keep in mind that it’s a bundle plugin, not a complete upsell solution.
Get YITH WooCommerce Frequently Bought Together
WebToffee Frequently Bought Together – Best lightweight product bundle plugin
WebToffee Frequently Bought Together takes a straightforward approach.
Instead of focusing on checkout optimization or advanced targeting, it helps customers discover related products while browsing product pages. Setup is simple, and most store owners can start showing recommendations within minutes.
What I liked:
- Easy to set up and manage
- Central dashboard for managing recommendations
- Supports bundle discounts
- Works with variable products
- Lightweight compared to full upsell platforms
What I didn’t like:
- No checkout upsells, order bumps, or post-purchase offers
- Limited targeting capabilities
- Not suitable as a complete upsell strategy
What customers say:
I just wanted a plugin to show related products while customers browsed my store, this plugin does exactly that. Simple to set up, simple to add related products, great!
Someone finally fixed related products. Well done!
Even with the free version there is enough room to set up functional basic relations.
Most reviews focus on simplicity. Store owners appreciate that the plugin does one thing well without requiring complex setup or ongoing management.
My verdict
If you simply want to show related products and encourage larger orders through product bundles, WebToffee is a solid choice. For advanced upsells, funnels, or offer automation, you’ll likely need something more powerful.
Get WooCommerce Frequently Bought Together Recommendations
Smart Offers vs FunnelKit vs UpsellWP
If you’re looking for a WooCommerce upsell plugin, chances are you’ll end up comparing Smart Offers, FunnelKit, and UpsellWP. While all three can help increase average order value, they take very different approaches.
Smart Offers focuses on upsells throughout the customer journey, FunnelKit specializes in checkout and post-purchase funnels, and UpsellWP offers a budget-friendly way to add upsells across your store.
Here’s how they compare side by side.
| Smart Offers | FunnelKit | UpsellWP | |
|---|---|---|---|
| Starting price | $149/year | $99.50/year | $69/year |
| Free version | ✗ | Limited | ✓ |
| Product page offers | ✓ | ✗ | ✓ |
| Cart upsells | ✓ | ✓ | ✓ |
| Checkout offers | ✓ | ✓ | ✓ |
| Post-purchase upsells | ✓ | ✓ | ✓ |
| Order bumps | ✓ | ✓ | Limited |
| BOGO offers | ✓ | ✗ | ✗ |
| One-click upsells | ✓ | ✓ | ✗ |
| A/B testing | ✓ | ✓ | ✗ |
| Advanced targeting | ✓ | ✓ | Limited |
| Visual funnel builder | ✗ | ✓ | ✗ |
| Money-back guarantee | 30 days | 30 days | 30 days |
| Best for | Complete upsell strategy | Checkout funnels | Budget/beginners |
Quick takeaway:
Choose Smart Offers if you want upsells on product pages, cart pages, checkout, post-purchase screens, and even BOGO campaigns from a single plugin.
FunnelKit is a strong choice for stores focused primarily on checkout funnels, while UpsellWP is worth considering if you’re looking for a free or budget-friendly upsell solution.
What makes a good WooCommerce upsell plugin?
A good upsell plugin shouldn’t just display extra products. It should help you increase average order value by showing the right offer at the right stage of the buying journey.
When comparing WooCommerce upsell plugins, these are the features that matter most:
- Multiple offer placements: Product pages, cart, checkout, and post-purchase pages all create upsell opportunities.
- Smart targeting: The ability to trigger offers based on cart contents, order value, customer role, or purchase history.
- Different offer types: Upsells, cross-sells, order bumps, bundles, BOGO deals, and one-click offers should all be supported.
- Easy campaign setup: Creating and launching offers shouldn’t require custom code or complex workflows.
- Built-in analytics: Conversion data helps identify which offers generate revenue and which need improvement.
- Compatibility with your store setup: Especially if you use subscriptions, memberships, variable products, coupons, or page builders.
The best WooCommerce upsell plugins don’t simply recommend products. They help turn more shoppers into higher-value customers without adding friction to the buying experience.
Final verdict
For complete upsell automation across product pages, cart, checkout, and post-purchase offers, Smart Offers is the strongest all-around option.
FunnelKit is excellent for checkout-focused funnels. UpsellWP is the best place to start if you want a free solution. YITH and WebToffee are best viewed as product recommendation plugins rather than complete upsell platforms.
The best WooCommerce upsell plugin is the one that matches where your customers are in their buying journey — and where you have the most to gain by showing them a relevant offer.
FAQ
Can I use more than one WooCommerce upsell plugin at the same time?
Technically yes, but it’s usually not recommended. Multiple upsell plugins can create duplicate offers, slow down your store, and make reporting difficult. For most stores, it’s better to choose a single plugin that covers your required upsell locations and offer types.
What’s the difference between an upsell and a cross-sell in WooCommerce?
An upsell encourages customers to purchase a more expensive version of a product they’re already considering. A cross-sell recommends complementary products that enhance the original purchase. For example: upgrading from a basic coffee machine to a premium model (upsell) vs. adding coffee beans and filters to the order (cross-sell).
Which WooCommerce upsell plugin is best for subscriptions and memberships?
If you sell subscriptions, memberships, or recurring products, choose a plugin that supports advanced targeting and post-purchase offers. Smart Offers and FunnelKit are often preferred because they allow upsells based on previous purchases, cart contents, and customer behavior.
Can I create one-click upsells in WooCommerce?
Yes. One-click upsells allow customers to accept an additional offer without re-entering payment information after checkout. Plugins such as Smart Offers and FunnelKit support one-click post-purchase upsells.
How much can upselling increase average order value?
Results vary by store, product type, and offer quality. However, relevant upsell and cross-sell offers can significantly increase average order value by encouraging customers to purchase higher-value products or additional complementary items.
Written by – Deeksha Paswan
WooCommerce writer with 5+ years covering the full life of an online store — products, inventory, offers, affiliates, and repeat sales. She writes for StoreApps to make WooCommerce less overwhelming and more rewarding for store owners. Her strength is translating complex plugin functionality into clear, actionable guidance that helps store owners save time and grow revenue.