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[Case-study] 5 simple WooCommerce abandoned cart email tactics for growing sales

In this article, I’ll show you the 5 tactics which we applied to our WooCommerce abandoned cart email series that worked for us to a great extent and increased our abandoned cart sales by a whopping 185%.

But before that, some sneak-peek as to why cart recovery emails are a necessity for your WooCommerce store.

It’s like snatching victory from the jaws of defeat

We don’t bother as to who abandons the cart. We assume it may be a random user just testing or someone just trying out.

But what if that user really was interested to buy your product but abandoned the cart due to some reason. What if his cart value was a whopping amount?

If by some means, if you’re able to convert such potential leads, just imagine how much revenue you would end up with?

You have almost ended up losing that customer but cart recovery emails are your hope to win them back. That’s the power of WooCommerce abandoned cart emails.

Not just any WooCommerce abandoned cart email converts

Cart recovery emails are your highly engaging bait to bring back users to your WooCommerce site and encourage them to complete a purchase.

But that doesn’t mean writing an email and sending them will get customers back.

It requires proper planning – subject line, timing, content and number of emails sent.

We at StoreApps achieved an average conversion rate using our first set of emails. But as they say, if better is possible, good is not enough.

We wanted to convert more visitors and here’s where we observed what was missing in our first email series and rectified in our second email series.

The 5 WooCommerce abandoned cart email tactics we used

Here’s a one-on-one comparison of the email series, each series run for a period of six months. It will make it clear as to what worked in the second email series compared to the first.

For the entire case-study, we will refer our previous set of emails as Email series-1 & the revised emails which boosted our conversions as Email series-2.

1. Don’t ask for money directly in your subject line

Can you make out the difference between the subject line of both emails?

In the first email of our first series, we were directly telling users to complete their purchase.

While in the first email of our second series, we are reminding users that they were interested in something before. We also address user with the name to add a personal touch to the email.

Here also, we are encouraging them to make a purchase but not directly.

Result – The change in subject line boosted email our open rates by 19%.

Similar positive results for Email 2 of Email series-2.

In the second email of the first series and second email of the second series, the difference is the Urgency trigger. Notice the word – Final Call.

That impacted the conversion rate.

Result – The change in subject line boosted email open rates by 24%.

Some more email subject lines you can try out in your cart recovery emails that will increase your open and click rates:

  • Chris, can we help with your order?
  • Oops…Was there a problem checking out?
  • Sylvia, You deserve this!
  • Last call, grab it before it’s gone!
  • Yelena, you sure you want to miss this?

2. Create a desire to purchase in your email heading

A good subject line doesn’t guarantee good engagement. You need proper headings as well.

That will make your users read your emails.

The element of surprise worked better in the email-1 of email series-2.

The sense of scarcity invokes the desire to make a purchase as seen in the second email of email series-2.

3. Address objections and create trust before listing products

Your user may be a first-time purchaser. He may not trust your brand immediately or easily. Hence, addressing their concerns beforehand at-least gives them a sense of authority about your brand.

woocommerce abandoned cart email address objections after products

As shown in the above email template of series 1, we addressed the objections and trust after mentioning the products.

But if you see the email template of series 2 below, we addressed the objections and trust before mentioning the products.

woocommerce abandoned cart email address objections before products

Addressing customers objections beforehand make them trust the product more than asking them to buy first and later address their concerns.

4. Send only two cart emails per user

Yes. We don’t want to lose customers. But that also doesn’t mean we keep on bombarding them with a lot of emails to buy.

It gives an impression you are just behind customer’s money.

If the person is interested in the product, he may have got converted at the first place itself. If not, then give another chance with the second email.

That’s the reason why we reduced our emails from three to two.

The poor open rate of the third email also gave a fair idea to scrap it from the series.

5. Schedule emails at the right time

Email series-1:

  • Email 1 – After 1 hour
  • Email 2 – After 24 hours
  • Email 3 – After 72 hours

Email series-2:

  • Email 1 – After 3 hours
  • Email 2 – After 24 hours

What made the difference?
The time span of 1 hour increased to 3 hours

Why?

You can’t predict the exact reason why the user abandoned. But major reason could be pricing, competitor check and then come back later.

So sending an email immediately may strike him off a little. Give him some time. An email after a delay of two-three hours may help the user gain more trust in your product.

Moreover, it doesn’t seem like a forceful act for the user to buy.

End Result – We got a 185% increase in sales from our revised WooCommerce abandoned cart emails by deploying all these five tactics in our emails.

Top 4 WooCommerce abandoned cart email plugins

Here are some famous WooCommerce abandoned cart email plugins or WooCommerce cart recovery plugins that can do the job for you:

Share your story

Do you run cart abandoned emails? If yes, how effective they proved? It will be great to hear about your success.

If you haven’t tasted much success, try out these hacks and they will surely earn you revenue.

And drop a comment below to share your ideas, feedback or suggestions.

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