Before jumping to the best WooCommerce order bump ideas, let’s get an heads up about order bump. Definition, examples, how to use order bump, order bump plugin. So, without any long lectures, let’s begin.
What is an order bump / order form bump? How does order bump work?
In layman’s language, order bump is a cross-sell offer shown on the checkout page to encourage customers buy additional items.
It can also be called an order form bump since the offer is shown along with the order form as a checkbox option.
As you can see in the above image, on purchase of a laptop, a wireless mouse is offered as an order bump offer. This offer is created using Smart Offers For WooCommerce plugin.
The additional product can be any complementary, related, service or any other product which may be required by the customers along with their main product.
After a customer selects the initial product, he can choose to add the “bump product” to their order.
The process is so simple, entire process happens on the checkout page and the offer gets accepted in one-click.
Our inner kid never dies – order bump backstory
Offline stores report a healthy conversion rate of extra 15%-30% because of order bumps.
I’m sure everybody you have gone through this:
At offline stores, when you’re in a queue to pay the bill at the cash counter or before reaching the cash counter, you’ll find your favorite chocolates, chewing gums, cookies or biscuits or even juice tetra packs.
Something which we can’t resist (the child within ourselves gets activated) and we add up those items in our shopping cart.
If not, then while paying the bill, the cashier asks us “Whether you would like to add chocolates to the bill value?” telling us that the bill amount will be rounded.
So smart, right?
That’s an order bump. Comparing it with the online process, the paying of the bill is the checkout stage, adding chocolates is an order bump and since you don’t move away and the product gets added, the order bump happens in one-click at the checkout stage.
Top three benefits of using order bump
Boost in Average Order Value
Add a highly useful product that complements the main product at the checkout stage. It stimulates customers to buy more, raising the value of the current order.
More product visibility
You can showcase more products from your store to potential customers, allowing more customer engagement with your brand.
Smoother checkout experience
Customers don’t need to move away from the checkout page to add product and product gets added in one-click. This way, the checkout experience goes smooth.
What product types you can add to your order bump?
Any product can be attached as an order bump; be it a subscription product or a non-subscription product.
This means, both physical and digital products can be attached to your offer.
Why order bump on checkout page only
This is purely based on psychology.
That’s why order bump is so successful.
On the product pages, the customer is not sure about the main purchase. And on the cart page (if present), asking customers to buy something extra still can create resistance.
But on the checkout page,
- The buyer has already made his mind to purchase the main product. This makes it easy to cross-sell an item.
- The purchaser is the most attentive here.
- Buyer is almost confident to make a purchase.
Hence, checkout is the most successful page to show WooCommerce order bump offer.
Order bump vs upsell – what’s the difference?
Now, this is a little tricky. But stay with me. I’ll clear it out.
The biggest difference between upsell and order bump is where you target the offer to the visitor.
Order bump is an offer made on the checkout page.
But upsell in most cases is targeted on the thank you page after the user has made a successful purchase. And yes, it’s nowadays one-click upsell.
Both order bump and upsell offers are simply used to nudge customers to buy more.
Advantages of using order bump over upsell
- Easy to set-up.
- Low price products that easily encourages customers add them.
- No need of a pop-up to show the offer.
- No redirecting customers to any other page and disrupt their flow.
Advantages of using upsell over order bump
- Usually happens on the “Thank you page” where customer is vulnerable to purchase again.
- Can be a one-click upsell, so the customer doesn’t need to enter their credit card details again.
- If upsell is a higher-end product and customers accept it, you get a big sales boost.
How to implement order bump on your WooCommerce store?
StoreApps’ Order Bump is the most easy thing to set-up on your WooCommerce store. You can set it up within a minute.
The best part – Order Bump is included as part of our Smart Offers plugin. For existing users, simply update to the latest version of Smart Offers to get order bump feature.
And if you heard about Smart Offers for the first time, Smart Offers is a WooCommerce plugin to create offers like upsell, cross-sell, one-time, BOGO, etc.
You also get powerful targeting rules, offer dashboard to track your revenue made from offers, flexibility to create offer without coding and a lot more.
Top five WooCommerce order bump ideas proven for success (with examples)
Not every order bump offer converts. You need to identify what the user may need and then set-up order bump offers.
I know this may be a little difficult, So, I have compiled a list of five order bump ideas that can work wonders.
Each of the order bump style below (five), you get readily available in Smart Offers plugin.
Offer an extended warranty
The most widely used tactic proven for conversion. No one wants to spend more on repairs of their product. If you offer an extended warranty at a nominal price, you won’t see a ‘No’ from customers.
Use super-fast delivery of product as a bait
Some people are damn crazy to get hands-on their favorite products before others. The best use case for new launches or best-selling models. People are willing to pay a few extra cash to grab the product. In such cases, you can provide 24-hour delivery at a few extra bucks.
Another one of the widely use order bump ideas. These products add some value to the purchase of the main product. For example – Add your favorite toppings at just $1 and make your Pizza more delicious.
Offer complementary product
This works extremely well as they go well with the main product.
For example – Offering a memory card or protective case on purchase of a mobile phone.
Sell membership-based product
Big stores, experts, influencers best use this tactic. They run a membership program and on joining it, you get special benefits. The offer is kept valid only for limited customers and for a limited time to create both scarcity and urgency.
The most simple, cost-effective and sales growing tactic that can give instant boost to conversion on your WooCommerce store is order bump.
And if you are using StoreApps’ order bump, you are having a treasure-chest of offers as you get powerful targeting rules, create any type of offer and a lot more.