Want customers to spend more, without increasing your ad budget?
BOGO promotions are one of the most reliable ways to increase average order value, clear slow-moving inventory, and reward customers for buying more. The problem: WooCommerce doesn’t support any of this out of the box.
To create Buy One Get One Free, Buy 2 Get 1 Free, Buy X Get Y, or category-based offers, you need a dedicated plugin. And there are several good ones, each built around a different philosophy.
I went through the demos, plugin workflows, feature pages, and documentation of five popular best WooCommerce BOGO plugins to understand exactly what each does well, where it falls short, and who it’s actually built for.
Here’s what I found.
Quick comparison: Which WooCommerce BOGO plugin is right for you?
Here’s a side-by-side comparison of the most important features, use cases, and strengths of each plugin.
| If you want to… | Smart Offers | Smart Coupons | WebToffee | Discount Rules | Advanced Coupons |
|---|---|---|---|---|---|
| Create Buy One Get One Free offers | ✓ | ✓ | ✓ | ✓ | ✓ |
| Run Buy X Get Y promotions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Auto-add free products to the cart | ✓ | ✓ | ✓ | ✓ | ✓ |
| Show offers on product, cart, checkout, and thank-you pages | ✓ | ✗ | ✗ | ✗ | ✗ |
| Create upsells, cross-sells, and order bumps | ✓ | ✗ | ✗ | ✗ | ✗ |
| Manage gift cards from the same plugin | ✗ | ✓ | ✗ | ✗ | ✗ |
| Offer store credit and cashback-style promotions | ✗ | ✓ | Limited | ✗ | Limited |
| Run coupon-driven BOGO campaigns | Limited | ✓ | ✓ | ✓ | ✓ |
| Create bulk discounts and pricing rules | Limited | ✓ | Limited | ✓ | Limited |
| Use a visual BOGO builder | ✗ | ✗ | ✗ | ✗ | ✓ |
| Best suited for | Revenue growth & offer funnels | Coupons, gift cards & retention | Simple coupon promotions | Pricing rules & discounts | Advanced coupon management |
Quick takeaway: If BOGO is part of a larger revenue strategy involving upsells and offer funnels, Smart Offers stands out.
If your promotions revolve around coupons, gift cards, store credit, and customer retention, Smart Coupons offers the most complete package.
The other plugins are strong options for more specific use cases such as pricing rules, visual coupon building, or straightforward BOGO campaigns.
This version subtly gives Smart Offers and Smart Coupons more space to win without looking biased. It also answers the store owner’s real question: “Which one fits my use case?” rather than just listing features.
What is a WooCommerce BOGO plugin?
A WooCommerce BOGO plugin helps you create promotions such as Buy One Get One Free, Buy 2 Get 1 Free, Buy X Get Y, free gifts, and quantity-based discounts.
These offers can be applied to specific products, categories, or cart conditions and are designed to increase average order value while encouraging customers to purchase more.
For example:
- Buy 1 T-shirt, get 1 free
- Buy 2 coffees, get 1 free
- Buy a laptop, get a mouse at 50% off
- Buy products worth $100, get a free gift
Since WooCommerce doesn’t support advanced BOGO promotions out of the box, a dedicated plugin makes it easier to create and automate these offers.
How I evaluated these WooCommerce BOGO plugins
To compare these options fairly, I focused on:
- Offer flexibility: which BOGO types does each plugin support natively?
- Setup experience: how long does it realistically take to configure a basic BOGO offer?
- Automatic cart behavior: does the free product get added automatically, or does the customer have to do something?
- Targeting and restrictions: can you limit offers by product, category, cart value, or customer history?
- Extra features: do you get upsells, gift cards, store credit, or pricing rules beyond BOGO?
- Pricing vs. value: what do you actually get for what you pay?
The 5 best WooCommerce BOGO plugins
The best WooCommerce BOGO plugin depends on the type of promotions you want to run. Below are some of the top options to consider.
Smart Offers – Best overall WooCommerce BOGO plugin
Price: $149/year (1 site) · $249/year (5 sites) · $549 lifetime (1 site) · $649 lifetime (5 sites)
Smart Offers takes a different approach from every other plugin on this list. Instead of just applying a discount when conditions are met, it lets you create targeted offer experiences — promotions that appear on product pages, cart pages, checkout, thank-you pages, and customer account pages.
That means you’re not just creating a BOGO deal. You’re controlling where customers see it, when they see it, and how easy you make it to accept.
What I liked:
- Supports simple and advanced BOGO campaigns
- Show offers on cart, checkout, thank-you, and product pages
- Flexible targeting based on products, cart value, categories, and purchase history
- One-click acceptance for higher conversions
- Also includes upsells, cross-sells, downsells, and order bumps
What I didn’t like:
- Smart Offers has more depth than most stores need if all you want is a basic BOGO coupon. If your goal is simple “buy this, get that” without any upsell logic, it’s more than required.
What customers say
Smart Offers pays for itself and increases average order value.
Smart Offers bring me extra 10% revenue each month.
I’ve tried several ways of doing upsells… I think I may have finally found the one in Smart Offers that I will use going forward.
Plugin has features better than all others and comes with quick and professional support.
Unlike most reviews that focus on features, many Smart Offers users talk about revenue impact — increased order value, additional monthly revenue, and flexibility are recurring themes.
My verdict
If BOGO promotions are a major part of your marketing strategy, Smart Offers gives you the most flexibility. It’s one of the few plugins that combines advanced Buy X Get Y offers, offer targeting, and upsell automation in a single tool.
Smart Coupons – Best for complete coupon marketing and BOGO promotions
Price: $129/year (1 site)
Smart Coupons extends WooCommerce’s coupon system and makes it possible to create Buy One Get One Free, Buy 2 Get 1 Free, free gift, and quantity-based discount offers without custom code.
During testing, I could automatically add free or discounted products to the cart when coupon conditions were met. It also supports product-specific and category-based BOGO campaigns.
What I liked:
- Create Buy One Get One Free and Buy X Get Y offers using coupons
- Automatically add free products to the cart
- Product and category-based eligibility rules
- Supports quantity-based offers such as Buy 2 Get 1 Free
- Includes gift cards, store credit, auto-apply coupons, and URL coupons
What I didn’t like:
- Most offers rely on coupon logic, which can feel less seamless than dedicated upsell offers
- Fewer on-page promotional placements compared to Smart Offers
What customers say
It works very well, has a lot of features, and is easy to use.
The support team are very helpful and stayed with me until the problem was resolved.
The developers were extremely helpful and courteous despite the tricky problem.
Many reviews highlight the plugin’s ease of use, extensive feature set, and responsive support. What stood out was the number of reviews mentioning support quality, advanced coupon features, and long-term reliability.
My verdict
If your promotions are heavily coupon-driven, Smart Coupons is one of the strongest WooCommerce discount plugins available.
Beyond BOGO deals, it gives you access to gift cards, store credit, auto-apply coupons, and advanced discount rules — making it a solid choice for stores that rely on promotional campaigns throughout the year.
WebToffee Smart Coupons – Best for simple coupon-based BOGO campaigns
Price: $89/year · Additional gift card add-on: $99/year
WebToffee Smart Coupons includes a dedicated BOGO discount type that makes it easy to create Buy One Get One Free, Buy 2 Get 1 Free, Buy X Get Y, and discounted giveaway offers.
During testing, I could create both product-specific and category-based BOGO campaigns without custom code. The plugin also supports repeatable BOGO rules, allowing promotions such as “Buy 2, Get 1” to continue automatically as cart quantities increase.
What I liked:
- Dedicated BOGO coupon type
- Create Buy One Get One Free, Buy X Get Y, and discounted giveaway offers
- Product and category-based eligibility rules
- Repeatable BOGO campaigns for higher quantities
- Free and premium versions available
- Includes coupon scheduling, restrictions, and auto-apply options
What I didn’t like:
- Most promotions rely on customers applying or receiving coupons
- Focuses on coupon-driven campaigns rather than on-page upsells and offer funnels
Who should use it?
- Stores that frequently run coupon campaigns
- Merchants offering free gifts with purchases
- Stores using category-based promotions
- Businesses that want advanced BOGO logic without custom development
What customers say
Excellent product and customer service.
Very useful plugin, lots of smart features.
Quick replies and very helpful.
Most reviews highlight the plugin’s ease of use, practical feature set, and responsive customer support. For store owners looking for straightforward BOGO functionality, those are recurring strengths mentioned by users.
My verdict
WebToffee Smart Coupons is a good option for stores that primarily run coupon-based BOGO and giveaway campaigns. Its dedicated BOGO engine and repeatable offers make common promotional setups easy to manage.
Discount Rules for WooCommerce – Best for flexible BOGO rules
Price: $85/year (1 site) · $135/year (5 sites) · $295/year (25 sites)
Discount Rules makes it easy to create Buy One Get One Free, Buy X Get Y, Buy 2 Get 1, free gift, and quantity-based promotions without custom code. You can automatically add free products to the cart, apply category-based rules, and combine BOGO offers with bulk pricing strategies.
What I liked:
- Create Buy X Get X and Buy X Get Y offers
- Auto-add free products to the cart
- Product, category, and cart-based conditions
- Supports recurring and quantity-based BOGO deals
- Also handles bulk discounts and dynamic pricing
What I didn’t like:
- Advanced rules can take time to configure
- Some BOGO features require the Pro version
Who should use it?
- Stores running frequent promotions
- Merchants combining BOGO with bulk discounts
- Businesses needing advanced discount rules
What customers say
Excellent Plugin. Muy útil para hacer los descuentos.
Great and fast support.
Highly flexible, and easy to use.
Many users praise the plugin’s flexibility and ease of use, particularly when creating advanced discount rules and promotional campaigns. Fast, responsive support is another theme that appears consistently across customer reviews.
My verdict
Discount Rules is a strong option for stores that want BOGO promotions, bulk discounts, cart discounts, and dynamic pricing from a single discount engine.
Discount Rules for WooCommerce
Advanced Coupons – Best for advanced BOGO coupon campaigns
Price: $249/year (all plugins bundle — includes loyalty, gift cards, shipping coupons)
Advanced Coupons extends WooCommerce’s default coupon functionality with a visual BOGO builder. You can create Buy One Get One Free, Buy X Get Y, Buy 2 Get 1, category-based offers, and discounted-product promotions using an intuitive Buy/Get setup.
What I liked:
- Visual BOGO builder with separate Buy and Get conditions
- Supports Buy X Get X and Buy X Get Y offers
- Product, category, and store-wide eligibility rules
- Auto-add free products to the cart
- Option to apply deals once or repeatedly
- Works alongside other advanced coupon features
What I didn’t like:
- Requires the premium version for BOGO functionality
- Focused mainly on coupon marketing rather than complete dynamic pricing
Who should use it?
- Coupon-heavy WooCommerce stores
- Merchants running seasonal BOGO campaigns
- Stores wanting more control than WooCommerce native coupons provide
What customers say
Once you figure out its inner workings and all the options available, it is a great plugin.
Great plugin with an excellent support team.
It works smoothly with all kinds of settings.
Reviewers frequently mention the plugin’s flexibility, advanced coupon options, and responsive support. While there can be a slight learning curve initially, many users feel the additional control and customization options are worth the effort.
My verdict
Advanced Coupons is ideal for stores that rely on coupon marketing and want a visual BOGO builder with more flexibility than WooCommerce’s native coupon system.
Which WooCommerce BOGO plugin should you choose?
After comparing all five plugins, here’s my recommendation based on different store requirements.
| If you… | Choose |
|---|---|
| Want advanced BOGO offers, Buy X Get Y promotions, upsells, cross-sells, order bumps, and offer automation from a single plugin | Smart Offers |
| Rely heavily on coupons and need BOGO offers, gift cards, store credit, and auto-apply coupons in one place | Smart Coupons |
| Want BOGO deals, bulk discounts, cart discounts, and dynamic pricing from the same discount engine | Discount Rules for WooCommerce |
| Prefer a visual coupon builder with more flexibility than WooCommerce’s native coupon system | Advanced Coupons |
| Want a simple way to create coupon-based BOGO campaigns and giveaway promotions | WebToffee Smart Coupons |
What makes a good WooCommerce BOGO plugin?
Not all BOGO plugins work the same way. The best solutions should support:
- Multiple BOGO types (Buy One Get One Free, Buy X Get Y, Buy 2 Get 1, category-based offers)
- Product and category restrictions
- Automatic free product additions
- Flexible discount options (free, percentage-based, or fixed discounts)
- Easy campaign setup
- Compatibility with coupons, variable products, and other WooCommerce extensions
A good BOGO plugin shouldn’t simply apply discounts. It should help increase average order value while keeping the buying experience smooth for customers.
Final thoughts
BOGO promotions remain one of the most effective ways to increase WooCommerce revenue without increasing traffic costs.
While all the plugins in this list can help you create Buy One Get One offers, the right choice depends on how you want to run promotions.
If you need the most flexible solution, Smart Offers is the top recommendation. If your store relies heavily on coupon-driven promotions, Smart Coupons offers the strongest combination of BOGO deals, gift cards, store credit, and coupon automation.
For stores focused on dynamic pricing and discount rules, Discount Rules for WooCommerce is a strong alternative.
The best WooCommerce BOGO plugin is the one that fits your promotional strategy and customer buying journey.
FAQ
Do I need a dedicated plugin for WooCommerce BOGO offers?
For basic discounts, WooCommerce coupons may be enough. However, if you want Buy One Get One Free, Buy X Get Y, automatic free gifts, category-based offers, or advanced eligibility rules, a dedicated plugin will save a lot of manual work.
Which WooCommerce BOGO plugin is easiest to set up?
Most plugins on this list can create standard BOGO offers without much effort. Coupon-based workflows may feel more familiar because they build on WooCommerce’s existing coupon system. More advanced solutions offer greater flexibility but may require additional setup time.
Can I create BOGO offers without automatically giving away the same product?
Yes. Many plugins support Buy X Get Y promotions, where the reward product is different from the item being purchased. For example, customers can buy a laptop and receive a discounted accessory instead of another laptop.
What should I look for when choosing a WooCommerce BOGO plugin?
The most important factors are the types of offers supported, ease of setup, product and category restrictions, automatic cart actions, and whether the plugin includes additional promotional features you’ll need later.
Are free WooCommerce BOGO plugins enough?
That depends on the complexity of your promotions. Free plugins can work well for simple campaigns, but advanced features such as automatic gifts, detailed restrictions, recurring BOGO rules, and customer targeting are often reserved for premium versions.
Can BOGO offers work alongside other WooCommerce promotions?
Usually, yes. Most plugins like Smart Coupons allow BOGO campaigns to run alongside coupons, discounts, free gifts, or other promotional strategies. The exact behavior depends on the plugin and how promotion rules are configured.
Written by – Deeksha Paswan
WooCommerce writer with 5+ years covering the full life of an online store — products, inventory, offers, affiliates, and repeat sales. She writes for StoreApps to make WooCommerce less overwhelming and more rewarding for store owners. Her strength is translating complex plugin functionality into clear, actionable guidance that helps store owners save time and grow revenue.