Being a store owner, you hold the huge responsibility of thinking out of the box. Isn’t it?
With plenty of products crawling in today’s market, you have to make sure that your products stand out from the crowd and also sell well.
There are arrays of strategies and marketing tactics being used by fellow store owners to level up their sales. In that row, the concept of quantity discount coupons can work wonders in your sales.
In this article, we are going to unravel a lot of informative pills based on WooCommerce quantity discount coupons, their setting process and their benefits.
Without any further delay, let’s dive right in.
Why should you opt for quantity discounts?
Quantity discount is a concept of providing incentives to buyers when they tend to purchase in bulk. In such cases, the stocks get quickly sold, resulting in increased cash flow for the seller. Below are a few advantages of quantity discounts:
- Exceed competition – by enabling the quantity discount strategy, you can top the list of your competitors by driving the majority of the buyers using this strategy.
- Attracts sales – as the buyers are largely attracted to the concept of discounts and offer to reduce their expenses, it’s going to be a great idea to attract large sales.
- Clearances – by applying this method, you can let go of the redundant stocks by discounted clearances in bulk. In this, you can also sell the stocks that are moving out of trend.
- Brand reach – as the offer spreads like a fire, the discount sales tend to spread among the ears of the public. This will eventually level up your brand’s identity and value in the market.
- Sale season – Deals and offers are expected during the holiday season, whether it’s Black Friday, Cyber Monday or Christmas. As the year draws to an end, people tend to buy more and spend more, which leads to more sales and insights.
Types of quantity discounts to boost sales
You can set powerful quantity discount rules or offers like these:
- Bulk discounts – Offer discounts when a user purchase products in bulk.
- BOGO – Offer another product for free or at a discount on purchase of a product bundle.
- Buy 2 get 1 free / Buy more get one – Offer a product for free or at a discount on purchase of two products.
- Buy more get more – More the products purchased, the discount also keeps on increasing.
- Product-specific quantity discount – Offer a discount only on one product purchased in bulk irrespective of other products present in the cart.
- Category-based quantity discount – Offer reasonable discounts to your customers to promote products from categories like books, fashion, electronics, etc. Products can be from single or multiple categories.
- Cart-specific quantity discounts – Offer discounts in terms of quantities in the cart – minimum and maximum.
Use cases of quantity discounts
You can cover hundreds of possibilities with quantity discounts based on the above discount rules. Here are a few:
- Buy any 10 items or above and get 10% off.
- Buy one men’s watch, get one women’s watch for 50% off.
- Buy 2 denim shirts, get 1 denim shirt for free.
- Flat 15% off discount when there are more than three same products in the cart.
- Get 20% off if the quantity in the cart is greater than 5 but less than 10.
- Buy exact 5 items from electronics category to avail 15% off.
- Apply a flat $50 coupon if products in the cart from the fashion category exceed 15.
- Apply a $10 coupon if the minimum number of products in the cart is 3.
- Get 10% off on 10 items, 15% off above 10 items, 20% off above 20 items.
How to set up all these WooCommerce quantity discounts using coupons?
You may be wondering how it is possible to achieve these discounts, that too using coupons!
But it is easy and that too using a single plugin. Yes, you don’t need different plugins to set up quantity discounts.
All you need is the official WooCommerce coupons extension – Smart Coupons.
Smart Coupons is an all-in-one coupon solution. Quantity discounts, gift cards and store credits, URL coupons…tons of powerful features.
To set up different types of quantity discounts, you need to create a coupon and then set quantity restrictions. You can also set advanced restrictions for the coupons, but for time-being, we keep it simple.
Bulk discounts
Here, you have to create a coupon that applies when the cart contains X or more items irrespective of the products present in the cart. Example – Buy any 10 or more items and get 10% off. FMCG stores leverage this discount strategy to a great extent.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to get applied only for new users or all users.
- Under the ‘General’ tab, choose
Discount type
– ‘Percentage discount’ and enter the coupon amount as 10. - Now under the ‘Usage Restriction’ tab, scroll down to the
Product quantity based restrictions
section. - Select the
Cart
option and set theMinimum quantity
as 10. - Publish the coupon.
Your bulk discount coupon is ready.
Cart discount – Min max quantity
Here, you want to set cart-specific discount when the number of products in the cart is equal to or more than X but less than Y. Example – Buy at least 3 products but not more than 9 to avail of 15% off.
Here, you will have to create a coupon that applies when the cart has a minimum of three and maximum of nine products in the cart, irrespective of the products added.
This is to nudge customers to buy more and also not overspend from your pocket, so better to cap the discount.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to apply only for new users or all users.
- Under the ‘General’ tab, choose
Discount type
– ‘Percentage discount’ and enter the coupon amount as 15. - Now under the ‘Usage Restriction’ tab, scroll down to the
Product quantity based restrictions
section. - Select the
Cart
option and set theMinimum quantity
as 3 andMaximum quantity
as 9. - Publish the coupon.
Your cart-based quantity discount coupon is ready.
Product specific quantity discount
Product-specific discount applies when the cart contains a specific product in a quantity. Example – Buy 5 T-shirts and get 5% off.
Here, you will have to create a coupon that applies a 5% discount when the cart has 5 T-shirts only (exact 5).
With Smart Coupons, you can further set a condition to apply discount based on attributes like only red color T-shirts or small size red color T-shirts or other combinations.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to apply only for new users or all users.
- Under the ‘General’ tab, choose
Discount type
– ‘Percentage discount’ and enter the coupon amount as 5. - Now under the ‘Usage Restriction’ tab, under
Products
, search and enter the product. - Scroll down to the
Product quantity based restrictions
section. - Select the
Product
option. Your product name will show up automatically. Set the quantity as 5. - Publish the coupon.
That’s it. Your discount coupon for the exact product quantity is ready.
Tiered pricing discount / Buy more get more
Consider the same example above. For the exact five products, we set up a 5% off coupon. Similarly, we can set more discounts if user purchases within a range. More the quantity, more the discounts.
Example:
- Buy 5 items and get 5% off
- Buy above 5 but not more than 10 and get 10% off
- Buy above 10 but not more than 20 and get 20% off
Here, you need to create three coupons (5%, 10% and 20%) respectively and then set quantity conditions. For the first pricing tier – Buy 5 items and get 5% off, the coupon setup we have already seen above.
For the second tier condition, select the Cart
option and set the Minimum quantity
as 6 and Maximum quantity
as 10.
For the third tier condition, select the Cart
option and set the Minimum quantity
as 11 and Maximum quantity
as 20.
You can set up coupons for ‘n’ number of tiers in a similar way.
Product category based quantity discount
This discount type applies when you want to offer product discounts based on a category. Example – Buy 10 items and get 25% off on clothing items.
Here, you will have to create a 25% off coupon that applies when the cart has 10 products from the Clothing category.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description. Decide whether you want the coupon to apply only for new users or all users.
- Under the ‘General’ tab, choose
Discount type
– ‘Percentage discount’ and enter the coupon amount as 25. - Now under the ‘Usage Restriction’ tab, under
Product categories
, search and enter the category. - Scroll down to the
Product quantity based restrictions
section. - Select the
Product
option. Your category name will show up automatically. Set the quantity as 10. - Publish the coupon.
That’s it. Your discount coupon for exact product quantity from a category is ready.
You can also apply restrictions for not the exact but for a minimum quantity of products, or also a range between minimum and maximum like this:
You can also set up a coupon that validates product quanitity for multiple categories as well.
Buy 2 get 1 free / BOGO (Buy one get one) / Buy more get one
Here, we want to offer another product(s) for free or at a discount when user purchases some big ticket items or a bundle of prouducts.
For example: Buy 10 or more items and get an exclusive T-shirt for free.
Setup:
- Go to the WordPress Admin panel > Marketing > Coupons.
- Create a new coupon or open an existing one. Enter the appropriate coupon code and description.
- Select
Discount type
as Fixed cart discount and set coupon amount to zero since you are offering the main product for free. - Now under the ‘Usage Restriction’ tab, under
Exclude products
, search and enter the product you want to give for free. There’s no point of the offer if that product is already present in cart. Keep it exclusive for offers and surprise customers. - Scroll down to the
Product quantity based restrictions
section. - Select the
Cart
option and set theMinimum quantity
as 10. - Next, click the ‘Actions’ tab, go to
Add products to cart
. Search and choose the same product you excluded above. - Now, since we are offering the product for free, select 1 under
each with quantity
and enter 100 underwith discount of
. - Publish your coupon.
That’s it. You can try different quantity discount combinations in a similar way.
Require any help in setting quantity discounts? Reach out to us and we’ll help you out.
Other benefits of Smart Coupons
In addition to creating quantity based discounts, below are other enticing benefits of Smart Coupons:
- Allow your customers to purchase gift cards/store credits, which they can use for themselves or send the gift/credit to their family members, friends, or other loved ones.
- Your customers can also schedule when the gift needs to be delivered. For example, on their special occasions like birthdays, anniversaries, etc.
- Generate thousands of coupons all at once and add them to the store.
- Quickly export and send coupons to someone else or import a CSV to bulk add coupons in WooCommerce.
- Create coupons that can be automatically applied via URL when customers add products to the cart.
More about gift cards, bulk generation, URL coupons…
Wrapping up
It’s a sure thing that opting for the concept of quantity discount coupons can bring in sales, brand recognition and more customers. To make it out in the right procedures, Smart Coupons is the right choice.
It will also save from the cost you would otherwise spend on purchasing multiple plugins to set up quantity discounts. And the RoI is no doubt higher.