Last updated on August 2, 2019
As a store owner you wish that customers buy more stuff from your store. Right? Read below to know how:
Secret to start selling more everyday
In order to make customers buy more, you need to show them products they will absolutely need. And even better give them on discount.
In this article, we take an example of an online mobile store. And how it can make customers add more items to the cart!
Steps to Create a Funnel for your Product
In our case, let the product be an iPhone.
- Make a list of products the customer will NEED once he buys a iPhone
- Create offers (upsells) consisting each of these complementary products & show them. For example,
Upsell 1 – iPhone case
Upsell 2 – Bluetooth handset
Upsell 3 – iPhone holder
Series of Upsells
Here’s the tricky part. Do not overload the customer with all the three offers at the same time. Show them one by one.
Once the customer has put the iPhone in the cart, show him Upsell 1. After he accepts it, show him Upsell 2. And only after he accepts Upsell 2, show him Upsell 3. By the end he will end up buying not just the iPhone but all these complementary items as well.
This was optimistic, right? What if after buying the iPhone he rejects Upsell 1? Show him a last offer. The downsell offer!In our case, the scratch guard fits the bill. It isn’t expensive compared to the actual product (iPhone) and is also an absolute must-have.
The customer is most likely to accept this offer. So you have already sold more than just what the customer intended. Hence, mission accomplished!
If you do not want to set up such series of offers, you might as well bundle up all the various upsell as a major bundle and then upsell this bundle as shown below.If the customer rejects the upsell offer you can show the must have downsell.
Get Started On Your Store
Pick the top selling product as the main product. And create the list of complementary products that are needed along with the main product. Follow the steps described in this blog and check out the sales digits. We will love to know the difference 🙂