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How to Create a WooCommerce BOGO (Buy One Get One) Offer?

Learn how to create WooCommerce BOGO (Buy One Get One) free offers without coding using Smart Offers plugin. Also, learn to create other BOGO offer combinations.

Last updated on April 1, 2023

Offering discounts & coupons seems like the modern-day success ladder for any business growth. But even if the discounts are the most used offers, the fact is, buy one get one free or buy 1 get 1 free deals have become one of the most popular choices for WooCommerce store owners.

What are the best techniques for setting up WooCommerce BOGO deals quickly, both manually and automatically? What are the best ways to set up buy more get more, buy more get one deals? Here’s everything you need to know. Let’s get started.

Why to offer BOGO deals in WooCommerce?

BOGO (Buy One Get One) deals can be a powerful tool to increase sales and encourage customer loyalty in a WooCommerce store.

What are the benefits of buy one get one free Offer?

BOGO deals can be a powerful marketing tool in WooCommerce as they incentivize customers to buy more products while providing them with a perceived value. It’s a win-win situation for both the customer and the store owner as customers get more products for the same price and store owners benefit from increased sales and customer loyalty.

Here are some reasons why offering BOGO deals in WooCommerce can be beneficial:

  • Increase Sales: BOGO deals can encourage customers to buy more products than they initially intended, which can lead to increased sales. For example, if a customer sees a BOGO deal for a product they were already planning to buy, they might be more likely to add an additional item to their cart to take advantage of the offer.
  • Clear Out Inventory: BOGO deals can also be useful for clearing out inventory that is not selling well. By offering a free item with the purchase of a more popular product, you can incentivize customers to buy both items and help reduce excess stock.
  • Reward Loyal Customers: Offering BOGO deals to repeat customers can help build loyalty and keep them coming back. By providing a free product, you are showing that you value their business and are willing to reward them for their continued support.
  • Attract New Customers: BOGO deals can be a great way to attract new customers to your store. For example, if a customer sees a BOGO deal for a product they are interested in, they may be more likely to make their first purchase from your store.
  • Increase Average Order Value: BOGO deals can also increase the average order value of each customer. By offering a free product with a purchase, customers may be more likely to add additional items to their cart to take advantage of the offer.

Overall, offering BOGO deals in WooCommerce can be a great way to increase sales, reward loyal customers, and attract new ones. However, it is important to make sure the deal is structured in a way that is financially feasible for your business and that the offer is communicated clearly to customers.

Steps to configure your WooCommerce buy one get one free deal

In this example, we are offering a T-shirt for free on the purchase of another T-shirt. You can also offer a T-shirt at a discount on the purchase of another T-shirt.

To create BOGO deals, we’ll use the Smart Offers plugin. It’s quick and easy and there’s no need to deal with any coding.

Step 1 – After you download and install the Smart Offers plugin, click on the Smart Offers tab on your WordPress Admin panel. Next, go to Add New > Offer.

Step 2 – Give an appropriate title to the BOGO offer you plan to create. You can use the WordPress editor to add your custom CSS if you wish to.

Under What to offer, choose the product and the price/discount rate. Since we are offering a free T-shirt named Happy Ninja, we set the discount to 100%. You can also set the discount to any % value or a flat amount.

WooCommerce BOGO select product

Step 3 – One of the best features Smart Offers provides is the choice to target offers. Under Offer rules, select Cart/Order > Contains Products > Happy Ninja and set Quantity is equal to 1.

WooCommerce BOGO set rules

Step 4 – From the Show offer on page, select the pages where you want to target your Buy One Get One Free offer.

WooCommerce BOGO select target pages

Step 5 – Decide how you want to show your offer; As inline with page content or As a pop-up.

WooCommerce BOGO offer popup

Step 6 – Under Accept actions, select what action should be triggered if the customer accepts this buy one get one offer. You can add the product to the cart, apply a coupon if any, show another upsell offer, instantly checkout using Buy Now or redirect them to another URL!

Here, we select Add the offered product to cart and also Enable one-click checkout with Buy Now.

Smart Offers accept BOGO offer rules

Step 7 – Choose what to do in case the customer skips / rejects this offer. We hide the BOGO offer if the customer rejects it.

Skip BOGO offer rules

That’s it. Your WooCommerce BOGO offer is ready.

WooCommerce BOGO offer example

Smart Offers is compatible with these popular WordPress page builder plugins. This means, you can come up with even more converting BOGO offer designs.

Smart Offers compatible with these WordPress page builders
Smart Offers compatible with these WordPress page builders

But wait…this isn’t it.

How to create a ‘Buy More Get One’ offer (like a ‘Buy 2 Get 1 Free’)?

Let’s say you want to offer the identical T-shirt mentioned above, Happy Ninja, at a 50% discount when two Happy Ninja T-shirts are added to the cart.

Under What to offer as shown in Step 2 of the BOGO example above, select the offered product T-shirt at 50% off and under Offer rules (Step 3), select the quantity to 2.

Rest other offer actions you can set as per your requirements.

Similarly, you can create buy 10 get one free, buy 4 get one free and similar buy more get one offer combinations.

How to create a ‘Buy One Get More’ offer?

In this case, you want to offer two T-shirts, Happy Ninja at a 35% discount on the purchase of a single Happy Ninja T-shirt.

So under What to offer as shown in Step 2 of the BOGO example, select the offered product T-shirt at 35% OFF and Offer rules (Step 3), select the quantity to 2.

Next, in the offer description, insert the following shortcode as shown in the image below:

[[so_quantity value=2 allow_change=false]]

WooCommerce buy one get more offer shortcode

The allow_change=false is to restrict the maximum quantity to two.

When the customer adds the T-shirt to the cart, the offer will be automatically displayed.

WooCommerce buy one get more example

How to create a ‘Buy More Get More’ offer?

In this case, you want to offer two Happy Ninja T-shirts for $10 on the purchase of two Happy Ninja T-shirts.

Under What to offer as shown in Step 2 of the BOGO example, select the offered product T-shirt at $10 and under Offer rules (Step 3), select the quantity to 2.

In the offer description, insert the following shortcode as shown in the image below:

[[so_quantity min=2 allow_change=false max=3]]

The allow_change=true can be used to enable users to change product quantity.

WooCommerce buy more get more offer shortcode

When the customer adds two T-shirts to the cart, the offer will be automatically displayed.

Similarly, you can create a buy 5 get two free offer and other buy more get more offer combinations.

WooCommerce buy one get more example

As simple as that. But remember, you can offer only the same product in any quantity and not different products.

Not just these…create 20+ combinations similar like BOGO offer using Smart Offers

You can choose from the below possible combinations and run your offer. You can create offers based on cart total, cart quantity, product price and quantity, product category, user roles and more.

  • Buy three items and get a fixed amount off.
  • Buy for at least $50 and get a fixed amount off.
  • Get a product called ‘Y’ for free on purchase of a product called ‘X’.
  • Get a product from the ‘Y’ category for free on the purchase of 3 products from the ‘X’ category.
  • Get a product from the ‘Y’ category at $30 off on the purchase of 2 products from the ‘X’ category.
  • Get a product from the ‘Y’ category at 25% off on the purchase of 3 products from the ‘X’ category.
  • Buy a product called ‘X’ and get product ‘Y’ at $50 off.
  • Buy a product called ‘X’ and get product ‘Y’ at a 50% discount.

and many similar combinations…

It’s quite flexible and simple with Smart Offers. If you want to create a particular offer combination, contact us and we’ll help you out.

Try Smart Offers live demo

How to use coupons and product bundles plugin to set up a BOGO offer?

Apart from Smart Offers, you can also try our WooCommerce marketplace extensions to set up BOGO deals:

  • Smart Coupons – Using this plugin, you can offer another product via a coupon. When the coupon is applied, the product is automatically added to the cart. Here’s how.
  • Chained Products – Using this plugin, you can chain another product to an existing product to create a BOGO offer.

Ideal places to show WooCommerce BOGO deals to attract and convert customers

  • On the cart page before the customer proceeds to pay
  • Selected product pages that attract a lot of traffic
  • Emails to your database telling them about the offer
  • Push/text messages when the offer is live for quick attention

Start getting more sales

There’s no question that the above-mentioned steps, coupled with best practices, are one of the best ways to leverage your business growth.

With Smart Offers, you can stay assured that there is only adding ‘Ease‘ to your efforts!

Be it creating a WooCommerce BOGO offer or WooCommerce upsell cross-sell offers, look nowhere than Smart Offers to boost your sales. Offers and discounts will never cease to be on the top of your customer’s minds!

Get Smart Offers plugin

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