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How to Create a WooCommerce BOGO (Buy One Get One) Offer?

Last updated on August 5, 2020

Offering discounts & coupons seems like the modern day success ladder for any business growth. But even if the discounts are most used offers, the fact is, buy 1 get one free (BOGO) deals has become one of the most popular choices for WooCommerce store owners.

The best part…you can easily create beautiful WooCommerce BOGO or WooCommerce Buy One Get One Free deals within minutes using Smart Offers plugin. You don’t need any coding knowledge to set it up.

Let’s begin.

Here’s how to configure your WooCommerce Buy One Get One Free deal using Smart Offers plugin

In this example, we are offering one T-shirt FREE on purchase of another T-shirt. You can also offer a T-shirt at a discount on purchase of another T-shirt.

After you download and install the Smart Offers plugin, click on the ‘Smart Offers’ tab on the left side of your WooCommerce dashboard. Go to ‘Add New > Offer’.

Step 1 – Give an appropriate title to the BOGO offer you plan to create. Under ‘What to offer’, choose what you want to offer and at what price/discount rate. Since we are offering a free T-shirt named ‘Happy Ninja, we set the discount to 100%. You can set the discount to any % value or by a particular amount.

woocommerce bogo select product

Step 2 – One of the best features Smart Offers provides is the choice to target offers. Under ‘Offer rules’, select Cart/Order > Contains Products > Happy Ninja and set ‘Quantity is more than or equal to‘ 1.

woocommerce bogo set rules

Step 3 – From the ‘Show offer on page’, select the page where you want to target your Buy One Get One Free offer.

woocommerce bogo target pages

Step 4 – Decide how you want to show your offer; as inline content or as a pop-up.

woocommerce bogo offer popup

Step 5 – Under ‘Accept actions’, select what action should be triggered if the customer accepts this buy one get one offer. You can add the product to cart, apply a coupon if any, show another upsell offer, instantly checkout using Buy Now plugin or redirect them to another URL!

Here, we simply select add the product to cart.

accept bogo offer rules

Step 6 – Choose what to do in case the customer skips / rejects this offer. We simply hide the BOGO offer if the customer rejects it.

skip bogo offer rules

That’s it. Your WooCommerce Buy One Get One Free offer is ready.

woocommerce bogo

Smart Offers is compatible with these popular WordPress page builder plugins.

smart offers wordpress page builders integration

This means, you can come up with more high converting BOGO offer designs.

But wait…this isn’t it.

Here’s how to create a ‘Buy More Get One’ offer (like a ‘Buy 2 Get 1’ )

Say, you want to offer the same T-shirt, Happy Ninja at a 50% discount on the purchase of two Happy Ninja t-shirts.

So under ‘What to offer‘ as shown in ‘Step 1‘ of the BOGO example above, select the offered product T-shirt at 50% OFF and under ‘Offer rules’ (Step 2), select the quantity to 2.

Similarly, you can create buy 10 get one free, buy 4 get one free and similar offers.

Creating a ‘Buy One Get More’ offer

In this case, you want to offer two T-shirts, Happy Ninja at a 35% discount on the purchase of a single happy Ninja t-shirt.

So under ‘What to offer‘ as shown in ‘Step 1‘ of the BOGO example, select the offered product T-shirt at 35% OFF and under ‘Offer rules’ (Step 2), select the quantity to 2.

Next, in the offer description, insert the following shortcode as shown in the image below:

[[[so_quantity value=2 allow_change=false]]]

The ‘allow_change=false‘ is to restrict the maximum quantity to two.

When the customer adds the t-shirt to the cart, the offer will be automatically displayed.

Creating a ‘Buy More Get More’ offer

In this case, you want to offer two Happy Ninja T-shirts at just $10 on the purchase of two Happy Ninja t-shirts.

Under ‘What to offer’ as shown in Step 1 of the BOGO example, select the offered product T-shirt at $10 and under ‘Offer rules’ (Step 2), select the quantity to 2.

In the offer description, insert the following shortcode as shown in the image below:

[[[so_quantity min=2 allow_change=false max=3]]]

The ‘allow_change=true’ can be used to enable user change product quantity.

When the customer adds two-shirts to the cart, the offer will be automatically displayed.

Similarly, you can create a buy 5 get two free offer and other offers.

As simple as that. But remember, you can offer only the same product in any quantity and not different products.

Get Smart Offers

Not just these…create 20+ combinations similar like BOGO offer using Smart Offers

Smart Offers is here to make all of this as easy as it could be. All you need is a few taps and you can sit back and see your sales graph growing.

You can choose from the below possible combinations and run your offer. You can create offers based on cart total, cart quantity, product price and quantity, product category, user roles and more.

  • Buy 3 items and get fixed amount off
  • Get a product called ‘Y’ for free on purchase of a product called ‘X’
  • Buy for at least $50 and get a fixed amount off
  • Get a product from ‘Y’ category for free on purchase of 3 products from the ‘X’ category
  • Get a product from ‘Y’ category at 25% off on the purchase of 3 products from the ‘X’ category
  • Get a product from ‘Y’ category at $40 off on the purchase of 2 products from the ‘X’ category
  • Buy a product called ‘X’ and get product ‘Y’ at 50% discount
  • Buy a product called ‘X’ and get product ‘Y’ at $50 off

and many similar combinations…

Want to create a particular offer combination?
Let us know and we will help you out.

Ideal places to show WooCommerce BOGO deals to attract and convert customers

  • On the cart page before the customer proceeds to pay
  • Selected product pages where traffic is high
  • Emails to your database telling them about the offer
  • Push/text messages when the offer is live for quick attention

Upsells, cross-sells, pricing deals for WooCommerce….Smart Offers does a lot more

  • Beyond BOGO: Create WooCommerce upsell, cross-sell, downsell, discount bundles and other types of offers
  • Specific targeting: You can create minute targeting criteria in order to show a relevant offer.
  • Additional discounts: Not just a product, you can also choose to offer a discount on a product.
  • Easy-to-use Dashboard: The simple yet powerful dashboard offers you an easy interface without any hassles.
  • Ready-to-use shortcodes: Leave your design and editing worries to us. We have ready to use shortcodes to assist you with basic layouts, which you can further edit basis your requirement!

Some quick takeaways to grab maximum eyeballs on your products and offers

  • Focus on target markets less motivated by discounts
  • Offer less but BIG discounts
  • Increase the perceived value of your products
  • Use predictive analysis
  • Promote your offers on social media

Wrapping up

It is no wrong in saying that above-mentioned steps with the best practices are one of the best scalable ways to leverage your growth.

With Smart Offers, you can stay assured that there is only adding ‘Ease’ to your efforts! Be it creating a WooCommerce BOGO offer or WooCommerce upsell cross-sell offers, look nowhere than Smart Offers to boost your sales. Offers and discounts will never cease to be on the top of your customer’s mind!

Get Smart Offers

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