This article explains the simple steps to quickly create WooCommerce one click upsell, some smart upselling stuff and hacks. If you are a store owner, entrepreneur, marketer or a sales guy looking to earn more & more profits, this is for you.
Already familiar with upselling? Jump to WooCommerce one click upsell steps.
If not, let’s begin from here.
This is where you lose money…which you shouldn’t
Whenever a customer buys any product from you, you wait for him to checkout and complete a transaction successfully.
Many of us get a little delighted as a sale is made.
But what after customer makes a purchase?
Sales hungry people are not satisfied with a single sale
Majority of people won’t be happy with a single sale made. You shouldn’t be very happy too.
People are keen to
But what these users may be lacking is the easy tactic or solution to get more sales.
And the smart way to do that is using WooCommerce one-click upsell.How you convince customers after their first purchase to buy more is what makes you a smart businessman. #WooCommerce #oneclickupsell Click To Tweet
Your customer is most vulnerable after first purchase
Since, the customer has already purchased from you, he is in that purchasing frame of mind and getting additional revenue from him is not one hell of a difficulty provided you use one-click upsell.
Hence, when you offer another product at this juncture, you are opening your revenue floodgates.
Take full advantage of this golden opportunity that lies during this stage. The customer won’t need to enter card details and repeat the purchase process from scratch. All happens in a single click.
Everything about upselling
Definition, examples, online upselling, here’s all you need to know.
What is an upsell? (The simplest explanation)
Example – If you are selling a single site subscription product, and you pitch a multi-site subscription product, that’s an upsell.
Or, your customer purchased an iPhone and you offer a hard case, that can be considered as an upsell too.
Difference between upsell and cross-sell
Another example is of Starbucks where along with coffee, you are offered a piece of muffin. Some may call this as one-click cross sell as you are offering a complimentary or different product to customer.
Based on what you offer, the terms one click upsell and one click cross sell will be coined differently by individuals and used interchangeably. So, there is no need to get confused.
Ultimate aim is to earn additional revenue.
Why called one-click upsell?
After the initial purchase, you offer a product to the customer.
Usually, the upsell offers are pretty tempting. I mean, your customer already bought something…so the allure of getting a deal on a connected product is about as attractive as it ever is.
There are only two choices available to the customer – Accept or Reject.
If the rather than needing to check out again from scratch. – and hence the name one click upsell.
If customer rejects, you may pitch another. Here’s how you can target series of offers.
The pain with online upselling…now eliminated
This process of upsells seems straightforward in an offline scenario. Reason being it’s not automated. There is a salesperson who understands your requirement and pitches you products according to your needs.
But what about, online sales?
How to upsell offers to online customers?
Also, how to ensure this process of upselling is smooth, targeted and not frustrating?
That’s where one click upsell for WooCommerce comes into picture.
Absolute friction free process
Studies reveal that upselling is the most successful technique to grow sales.
By using a “one click upsell” offer immediately after your customer’s purchase, you can increase your average order value by 15% – 20%.
And as soon as you start running this in your business, you won’t take it down.
One Click-Upsells makes it easy to offer as many post purchase upsells and downsells to your customers as you want.
One click upsells, as the name clearly indicates it’s a process where the user is presented upsell and is made to checkout in a single click.
And the best part is your customer doesn’t have to enter their credit card info again.
But one click upsell in traditional WooCommerce is not one-click
WooCommerce does provide inbuilt features to upsell, cross-sell products to your customers.
Thus there is a higher chance of customer abandoning the upsell offer.
To avoid that,
Pre-requisites to create WooCommerce one click upsell
Yes, you can now easily setup a one click upsell on your WooCommerce store.
And to achieve this, there are 2 things you will need
Note – For guest or first-time users, if the user creates an account during purchase process, then one-click upsell will work for him.
Now let us look at the necessary requirements…
Tools to create WooCommerce one click upsell
How to setup WooCommerce one click upsell?
Follow these steps to set up one-click upsell offers:-
Step 1: Installation
Download above mentioned plugins & install them on your WordPress site. Then activate each plugin.
Note: Only download the payment gateway which you want to enable on your WooCommerce store.
Step 2: Configure Payment Gateways
Go to WooCommerce -> Settings -> Checkout -> Stripe or Braintree. Set them up as mentioned in the following articles :
Note: For 1-Click Upsell function to work correctly, customer should have at least 1 order paid from their account via the mentioned payment gateway (with Saved Cards enabled).
Step 3: Activate WooCommerece Buy Now
Activation of the plugin will be sufficient. No additional settings is required.
Step 4: Create upsell using Smart Offers
- Go to WooCommerce -> Smart Offers
- Click Add New Offer
- Set Title: This will not be visible to user. This is for your reference. For example: 1-Click Upsell
- Set Offered product: Choose product you want to offer
- Set Offer at: Here set amount or discount you want to give on offered product
- Create Offer Description: This part will be visible to customer. This is a WordPress’s default editor, so you can use almost all feature of WordPress editor like adding media, font size & color, layout etc
- Set Show this Offer on: Choose page where you want to show the offer. For example: Order Complete page
- Set Show this Offer as: Choose whether you want to show as inline content or as popup
- Set When to show this offer: Select conditions when you want to show the offer. For example: Cart/Order -> Contains Product -> Search & choose product. You can set multiple rules here based on visitor, registered user, customer’s lifetime value, cart/order total and many more.
- Set Actions to take when offer is Accepted: Here choose what all actions you want to perform when offer will be accepted. You can choose multiple actions from given set of options. For example: Add offered product to cart and Instantly checkout with Buy Now plugin
- Set Actions to take when offer is Skipped: Define actions you want to perform if offer is declined. Here you can choose only one action from given set of action. For example: Instantly checkout with Buy Now plugin
- Set Hide From This User (optional): If you want to make the offer as One Time Offer, enable this option
P.S. – Check below gif image how the one click upsell process will look on your WooCommerce store.
WooCommerce one click upsell in action
WooCommerce one click upsell price is $198/yr – a way better deal than similar offerings from other brands.
Because, not just one-click upsell, you get a plethora of benefits from Smart Offers and WooCommerce Buy Now.
Don’t believe? This will justify the pricing:
Benefits Of one click upsells
- Growth in revenue
- Opportunity to sell more products
- Reduced cart abandonments
- Faster checkouts
Go beyond single one-click upsells
Pitch a series of offers so as to keep customers in the loop and get them acquainted with your product portfolio.
Hack 1: Run offers one after the other based on user’s action
Let say you offer product B on upsell along with product A. But the user rejects it.
Then you can pitch another upsell offer (product C) or a downsell offer (product D) when the user rejects the previous offer.
You may even run a series of offers to convince your customer buy more and more.
But, also don’t overload offers to your customers that will annoy them.
Or, pitch offers based on what users have already purchased; i.e based on product categories.
That is what Smart Offers is capable of doing. Full flexible and smart as the name goes.
Hack 2: Pitch offers on thank you page of upselled product
If a user accepts upsell B after product A, he gets redirected to product B thank you page and the process ends there.
Now what if you want to pitch an upsell or cross sell offer on thank you page of product B. Or run a series of offers based on product categories; you can easily do that with Smart Offers.
Hack 3: Redirect users to an affiliate or another product page
You want to redirect users to an affiliate page or another product page to upsell a product. Using Custom Thank You Page for WooCommerce, you may redirect user to any page you wish to:
- Affiliate page
- Sales video of another product
- Social media links
- Email subscription page
or other page you want to and pitch offers.
Not just that, if you want to get rid of plain standard WooCommerce thank you page, you can easily show a fancy custom thank you page for each product purchased when you pitch your one-click upsell offer.
You can easily monitor your offer performance from the stats and modify offers for optimum conversions.
Currently, Buy Now plugin supports 3 gateways : WooCommerce Stripe, Authorize.net CIM and WooCommerce PayPal Powered by Braintree.
However, there are plans to add more gateways to this list. Real soon!
Need a gateway for 1 click upsells that is not listed above? Let us know from here along with a link of the payment gateway and a short description of it’s usage on your store 🙂
Your turn to setup one click upsell on your WooCommerce store
Go ahead. Setup 1-click upsell offers on your WooCommerce store and tell us about your experience. If you have any questions, feel free to drop in a comment. I will definitely get back to you.
- Why upselling and cross selling are key to customer satisfaction by Floship [Recommended]
- The Art of E-commerce Upselling by Kissmetrics.
- Lessons from Amazon’s Upsell Strategy by Neil Patel.
- 10 Powerful Upsells Examples on the Web by Econsultancy.