Product feed marketing is a technique where you spread your product information to multiple online marketing and distribution platforms. Since we are talking about WooCommerce stores, the solution is a product feed pro for WooCommerce plugin.
Managing product information is easy when your store is small or just a startup. But when the store includes lots of products with a large inventory, how will you manage all the products?
Well, firstly, by managing, we mean spreading all your product information in the marketplace at once. However, you need to create a product feed through a plugin that is able to create an accurate feed file.
Also, your product feed file should meet specific requirements set by the merchant sites such as Google, Facebook, Pinterest, eBay, Bing and many more. After transferring the feed file, your work is not finished.
You have to create promotional campaigns, ads and then promote that product information. As a result, you will triple your sales in a short time span and the figure will surely amaze you.
This article will discuss what you need to know about product feed, its benefits and a popular WooCommerce Product Feed Manager plugin.
What is WooCommerce product feed file?
Product feed, product data feed, or shopping feed is a collection of the product information that comes in CSV, TXT, or XML files. The amazing fact is you can include all the data such as product title, description, image review, and more information in a feed file.
We are calling it WooCommerce product feed because our aim is to introduce you to product feed created from WooCommerce stores. After turning the WooCommerce product information into a feed file, you need to transfer it to these renowned marketing channels.
- Google My Business
- Facebook for Business
- Pinterest Business
- Instagram for Business
- eBay for Business and more
After transferring the feed file to a marketing channel, your work is not finished. You can create ads promotional campaigns, and imagine how far your product information can reach over the web with all those renowned channels.
Shopping channels and marketplaces use a WooCommerce product feed to determine your marketing campaign’s quality. Some channels use the WooCommerce product feed to decide whether or not to represent them in search engine result pages.
A typical product feed will include the following information:
- Product name
- Product URL
- Product image
- Product category
- Manufacturer’s Part Number (MPN)
- Short product description
- Long or detailed product description
- Price
- Weight
- Size and Dimension
- Country of Origin
WooCommerce product data will contain every product information and its availability. The best performance of a product feed can be ensured via regular updates and optimization. Using the ideal product feed manager plugin for WooCommerce is one of the best ways of optimization.
Benefits of Product feed
Push sellers in WooCommerce marketplaces are currently using several advantages of product feed. So, let’s see what the benefits are of having an optimized product feed file.
Higher quality ratings
When it comes to representing product data, the marketing channel relies on your WooCommerce product feed. Since your product data can make a huge difference in your sales output, it’s really important what you include in your product data.
Google and other platforms will recognize your feed if it offers comprehensive and thorough product data of the highest quality. As a result, they will display your items to a larger number of people and you will exceed the competition.
Data precision
There must be no differences between the items displayed on your web store and the products featured on the sales channels you utilize. Your consumers should always have access to the most recent information about your offerings. If one of your goods sells out or new products are added to your webshop, the sales channels should be updated instantly.
If there is a disparity, your prospects may be dissatisfied and your account on a specific marketing platform may be suspended as a result. Your product data on many platforms is constantly up-to-date with a well-optimized WooCommerce product feed. Product Feed Manager plugin for WooCommerce can greatly assist you in keeping your products up to date.
Reduced advertising cost
You may avoid wasting too much money on advertising by employing an enhanced WooCommerce product feed. Your thorough product data guarantees that your product advertisements are presented to the proper audiences and that you don’t spend for clicks that aren’t significant. You’ll have a higher chance of getting conversion-oriented traffic.
Types of product feed
The question is whether you should handle product feeds with or without a plugin. Well, utilizing the store, building the feed, transferring it and constantly updating is a daunting task. For automation purposes, we recommend Product Feed Manager plugin for WooCommerce.
We’ll get to the product feed automation later, but first, let’s look at the different forms of product feeds. For multichannel product feed management, you have three options:
Manual product feed creation
From the title, you can guess the process. You have to manually create and keep track of your product information. Also, you need to utilize the spreadsheet to update the feed file manually in Excel, Google Sheets, OpenOffice, etc.
Whenever you make a modification, you have to manually re-upload the CSV or TXT formatted file to each channel. WooCommerce vendors with small inventory or product catalogs can explore this option.
Product feed via content API
A direct link between your WooCommerce store host and the channel you want to sell gets established via content API.
Shopify, BigCommerce, 3dcart, and Volusion all offer a variant of this accessible for download directly from their app stores. This option allows you to connect to the channels swiftly.
The disadvantage of this approach is that it does not allow for personalization or optimization. Therefore, your data will be sent out exactly as it is in your shop. Rookie merchants who aren’t prepared to make the jump into product feed optimization can investigate this option.
Product Feed Manager Plugin for WooCommerce plugin is required for more sophisticated sellers who wish to:
- Construct an optimized feed
- Custom product feed
- Include additional data
- Map different fields
Automated product feed
When you are selling through a WooCommerce environment, you must rely on a product feed plugin. There are thousands of plugins out there that you can utilize to create an optimized product feed. Also, the editing, updating, uploading and promoting of your product becomes a lot easier with the product feed pro for WooCommerce plugin.
It only requires you to create a feed file within a few clicks according to your desired merchant channel’s requirements. Then upload the feed or provide the link of your feed file directly to the merchant site. As a result, merchant centers or marketing platforms will easily get all your product feed.
The amazing part is that the WooCommerce product feed plugin can auto-update all the feed and create an optimized feed file. So, let’s learn about one of the best product feed pro for WooCommerce plugin – Product Feed Manager Plugin for WooCommerce.
CTX Feed Pro – A popular product feed pro plugin for WooCommerce
You’ve previously learned about the numerous advantages of the product feed. But now, we’ll talk about this freemium WooCommerce product feed generator plugin. After viewing the impressive capabilities, as a WooCommerce store owner, you will undoubtedly utilize this plugin.
Make a feed for infinite products
Let’s imagine you have a large online business with an extensive inventory that is still increasing. You don’t have to be concerned about your inventory size while utilizing the CTX Feed plugin, and you can include an infinite number of goods in the feed file.
You may have launched your business as a small startup or already running a huge online store; regardless of how many goods you have, you can use this plugin to incorporate all product information. As a result, after you’ve created the feed, you’ll be able to execute your advertising campaign with greater flexibility.
Create endless product feed
In today’s e-commerce world, you must market your items via many platforms. As a result, to generate feeds for numerous channels, you must adhere to their specifications. Every prominent and active marketing channel has a feed type in CTX Feed.
This plugin lets you establish an infinite number of product feeds. Ultimately, it allows you to construct a feed with your store’s product information for numerous platforms. Therefore, create a perfect feed for any marketing channels available out there.
Integration with range of merchant sites
When developing a feed for several channels, integration with the merchants is important. Your feed must conform to several platforms to synchronize with local and worldwide networks. The CTX Feed plugin supports nearly 120 platforms for exporting your product feed. You may use this freemium plugin for advertising your merchandise across any marketing channel.
With every release, CTX Feed adds more platform compatibility to their plugin. You may indeed customize your feed format to build the format if any platform is not covered in the plugin. Consequently, you won’t be wasting time, effort and money by manually generating feeds for any merchant network.
Pre-established templates for marketing channels
CTX Feed consists of pre-established templates for the most prominent and widely utilized marketing channels such as Google, Bing, eBay, Facebook, etc. You don’t have to start from zero or personally design a product feed layout personally. Your feed file will be available for the marketing channel of your choice in just a few keystrokes and clicks.
All the pre-built templates are created and optimized according to the marketing channels’ rules. As a result, you will get the most optimized version of the product feed that is accurate. After generating the feed file, you just have to upload it to the merchant’s site.
Primarily, 100+ templates are available in this plugin from where you can choose your preferred platform. The user-friendly interface requires you to select your channel from a simple drop-down option. Each of these templates, in particular, is fully customizable, allowing you to make even more changes.
Auto-updated feed file
After you’ve updated the product information on your WooCommerce site, you may upgrade your feed file. Therefore, customers will receive revised product information that will satisfy their needs.
You can use the plugin to refresh your feed on the predetermined timetable. As a result, you can update the information in your feed file at regular intervals. With that, the feed information provided in the marketing channels will also get reviewed and updated.
Insert product variable
Varying products for diverse product types can be included in the WooCommerce shop products. CTX Feed will include six units in the feed file if a product has five versions.
On the one hand, a variable or parent product will be listed once. On the other hand, the remaining items will be considered as product variants.
Customizable product attributes
The product feed file should contain all product characteristics, including all the attributes. In certain situations, you need to add, delete, or change the product attributes in certain situations. This is where Product Feed Manager plugin for WooCommerce comes in.
You can use this tool to change the properties of your products as needed. For example, you customize the product title and include the product category information within it. Also, this extension can be utilized to customize the attributes quickly. As a result, the merchant centers out there easily grasp your product information.
Mapping the product categories
Shoppers are mostly pleased when they receive a particular search result when looking for items online. If you map your product’s category to the shopping engines, the search results will be more exact. As a consequence, your product categories are critical for your items to appear in search engine result pages.
While creating a WooCommerce product feed, you can customize the category of your shop’s product. Consequently, you can map your created category with the marketing channel’s specified product category. In the end, the two categories will sync with each other, resulting in improved search results.
Simple and easy interface
The user interface of the plugin is simple to understand and user-friendly. You don’t need deep technical knowledge to operate this plugin. From installation to feed creation process, store owners can swiftly create and manage their feed files in no time.
The interface contains a “Manage Feeds” and “Make Feed” option on the left side. You can choose it for creating and managing the feed file. Other options are WP Options, Category Mapping, settings, and more.
The content settings option will be shown after clicking the “Make Feed” button. This section must be filled out with all relevant information, including the template.
The feed configuration settings will be displayed directly underneath the content settings box once you choose the template. To construct your WooComerce feed file, click “Update and Generate Feed” after setting the properties.
The feed file will pop up after the feed generating operation is finished. To build your feed file, you don’t need to switch windows or tabs. You’ll find all the required choices for creating and customizing the WooCommerce product feed within a single tab.
Final thoughts
Product Feed Manager Plugin for WooCommerce is ideal for every WooCommerce site owner. Especially those who want to create a large volume of sales. Because this tool creates a precise feed file with a fully automated process, your marketing effort and investment amount will reduce. We highly recommend installing this plugin to stay ahead in the competition.