Sit back for a moment and follow this:
You are a weekend shopper and usually, you spend around an hour on the net checking for new trends and designs in the market. But, there might be times when you suddenly notice its way past three to four hours.
Ever wondered, how did you end up spending hours when you were not even sure of buying a pair? Strangely funny, isn’t it? This is the power the modern day upsell holds. And it holds true for WooCommerce as well.
The upsell offers and products targeted are so convincing that you can’t fail to ignore them. In addition, you end up buying more than what you thought earlier.
So, marketers and store-owners; all eyes here. Stay assured that this article isn’t just another listicle but a thoroughly researched collection of working upsell tricks and techniques.
Not just that, get a ready to use an all-rounder WooCommerce upsell plugin that will help you 3x your profits.
What is Upselling? Why is a must for any WooCommerce site?
In its truest form,
To break this down, the simple phrase that’s heard at every McDonald’s — “Would you like fries with that?” — is the definition of upselling.
As shown in the example below, the whole series along with the bonus is shown as an upsell offer to the user.
With more than 30% sites powered by WooCommerce, everyone is in the race to lure customers with their upsell offers. The speed at which the market is gushing with products, the competition ‘demands’ upsell. No upselling…no sales!!
Another simple example – While buying a 32 GB storage capacity mobile phone, the online seller will suggest you a 64 GB model for a few extra bucks. And sooner or later, you end up buying it.
The traditional efforts of re-targeting or database marketing need to take a back seat and all new creative ways to upsell needs to gear up.
But traditional WooCommerce upsell falls short
If you see WooCommerce settings, it will allow you to link products to your main product as upsell or cross-sell. In other words, it just gives visibility to other products.
You can show upsell only on the product page and cross-sell only on the cart page.
It cannot directly recommend an alternative to the existing product, nor it can upsell offer on the checkout page.
You need a powerful WooCommerce extension that shows upsell, cross-sell and other offers on various pages.
We’ll talk about it later. But before that, let’s see how some simple WooCommerce upsell hacks can get your store to accumulate profits on a continuous basis quickly.
9 best WooCommerce upsell strategies to boost sales…You can use the same on your store
Why big companies are able to make so much revenue regularly? Because they use upsell the correct way. They know how to design the offer, what to offer, whom to offer and when to offer. You can too by implementing the below hacks:
1. Show comfort or lifestyle change to users
If you could show how your product can make users life better, they won’t hesitate to spend some extra bucks.
To grab the best deals from all those who prioritize comfort while flying, Virgin Atlantic created a beautiful video that got hold of people!
As shown above, Virgin Atlantic is upselling comfort in its Premium Economy ticket.
It is showing you that by opting for extra legroom, you can get more comfort, relaxation, space, and soothing traveling experience.
As nothing matters more than comfort, we let go off little expenses.
2. Upsell by limiting features in the free plan
Unique features that solve user problems or features which users can’t live without easily nudge customers to buy premium products.
Spotify made sure to lure eyeballs by introducing the much-needed features in the Premium Plan to upsell it on the Free plan.
Ad-free, offline access and high-quality audio at such a low price!! Who won’t upgrade to the Premium plan!
3. Upsell features along with price anchoring and scarcity trigger
Bookings.com which essentially serves as a goto place for all the backpackers has not left itself behind.
It upsells by showing multiple options together.
Just compare prices $515 and $573. It is offering free cancellation, refunds as well as option to pay later for around extra $60. It’s also adding the scarcity trigger (two rooms left).
Studies reveal that scraping down the original prices and adding the updates prices makes the buyer increase their chances of tapping!
4. Personalize your upsells
A report by leading marketing giant suggests that human touch in communications and visuals fetch more eyeballs and gets more clicks! Make sure you dive deeper into:
- Customer’s search/purchase history
- Name and demographical details
- Preferences and buying patterns
Based on these factors, you can decide your upsell offers; like upselling higher products with free shipping or upselling extended warranty or services on premium plans.
5. Upsell higher revenue plans using discount
This is a great tactic for subscription businesses. Upsell annual plan for the monthly plan at a discount.
Example – Pay $19/mo or $190/year and save 20%.
Similarly, you can also upsell the lifetime license for the annual license.
Example – $100/year or
$400 $300 one-time.
Just sweeten the deal and anchor in such a way that the upsell product prices don’t seem higher.
6. Upsell related product
Not just any upsell work. You need to target what user may be interested in and what will encourage him to take the upsell offer; be it product or price.
The key is in being relevant. For example – if a customer purchases a phone, showing a scratch guard, case or headphones are the best choices.
7. Target upsell offer on different pages
It is not necessary to show your upsell only on the product page. You can show upsell on the cart page, checkout page, my-account page or even on thank you page.
8. Upsell after purchase (WooCommerce one-click upsell)
As mentioned earlier, WooCommerce upsell on different pages is a big YES! But, some customers might feel bombarded by upsells while making a purchase and may ignore anything you show.
In such a case, upselling after initial purchase can be a big profit box.
One-click upsell will enable the user to complete the purchase instantly without having the user enter card and checkout details again.
As the customer is most susceptible to purchase again after initial purchase, upselling on the thank you page will increase your chances of conversion.
9. Run a sales funnel
If a user accepts your upsell offer, show him another upsell. If a user rejects, show a downsell. That’s what a sales funnel is.
Once a user enters a funnel, make sure he doesn’t leave empty-handed. A series of offers in the funnel will at-least nudge him to buy something.
But make sure you don’t sound pushy.
Remember, one loyal customer equals 10 visitors!
Want to implement all the above and more strategies on your WooCommerce store? Here’s a solution
StoreApps has one of the most popular WooCommerce upsell plugin for you – Smart Offers.
You don’t require coding knowledge to use Smart Offers. Set it once and let money keep coming in.
Smart Offers is jam-packed with all the essentials you need to grow sales.
- You can come up with a simple offer within minutes. Our readymade offer designs will help you speed up the process.
- Easy tracking of your offers tells you what type of upsell offers and bundles are working for you and accordingly help you design your other offer campaigns.
- Show offers based on various targeting rules – whether users are new or returning, offers based on the cart status, different pages, etc.
- Smart Offers allows you to do a lot more than just creating upsells.
Also set-up these offer types using Smart Offers
- One-time Offer, BOGO: Buy One Get One offer, seasonal offers, and others.
- Bundles: A mix of several individual goods grouped together and usually offered at discounted rates to optimize the end sale.
- Tripwires: Very low priced offers, usually irresistible for a viewer. The core concept is to convert each lead to a potential buyer by creating lucrative offers that grab visitor attention.
- One-click upsell: Show offer after purchase and complete checkout in one-click.
- Cross-sell: Draws your customers attention to buy a supplement product along with the existing purchase!
- Down-sell: Offer a low-priced version of the existing product.
- Email Offers: Simply embed the HTML code of your offer in the email and your readers can view that offer directly in their email.
Wrapping this up
The key point in upselling is to draw people in with a low-priced offer and then show something better when you have got their attention!
In this era of goods and services flourishing in, customers are no stupid. They understand the difference between low cost and good value and all you need to do is play your best ball keeping brand quality consistent each time your customer knock at the door!
With these WooCommerce upsell tips and practices mentioned above, be assured to grow and scale up your sales.
Uh-oh. Did you miss out on getting the WooCommerce upsell plugin Smart Offers?
Click here to get started with your upselling offers now!