Coupon boxes often create friction during checkout. Customers forget to enter coupon codes, mistype them, or abandon their carts before claiming the discount.
WooCommerce URL coupons solve this by automatically applying a coupon when shoppers click a special link. With Smart Coupons, you can even add products to the cart, redirect customers to checkout, apply multiple coupons, or share discounts through email, social media, QR codes, and affiliates.
In this guide, you’ll learn what WooCommerce URL coupons are, how to create them, and the best ways to use them to increase conversions.
Free URL Coupons plugin vs Smart Coupons
Both plugins let customers apply coupons with a single click, but Smart Coupons goes much further by supporting advanced coupon automation, gift cards, store credit, BOGO deals, and more.
| Feature | Free URL Coupons | Smart Coupons |
|---|---|---|
| Auto-apply coupon links | ✓ | ✓ |
| Add products to the cart via URL | — | ✓ |
| Apply multiple coupons from one URL | — | ✓ |
| Redirect customers to any page | — | ✓ |
| Apply gift cards and store credit via URL | — | ✓ |
| BOGO deals and advanced coupon rules | — | ✓ |
Choose the free plugin if you simply want customers to apply coupons with a click. If you need advanced marketing features like product auto-add, coupon stacking, gift cards, store credit, and flexible discount rules, Smart Coupons is the better long-term solution.
Free WooCommerce URL coupons plugin
With URL Coupons by Smart Coupons for WooCommerce addon, you can add coupon code to the URL and shoppers can apply discounts in just one click of that URL.
Key features:
- Auto-apply discounts via custom coupon URLs
- Share coupon links across emails, blogs, ads, and social media
- Use QR codes for online and offline promotions
- Apply discounts to specific products or categories
- Works with all default WooCommerce coupon types
Advanced URL coupons for WooCommerce
The URL Coupons addon is basic with limited features.
If you want these advanced URL features for better sales:
- Add products to cart via URL
- Apply gift card/store credit via URL
- Redirect to cart, checkout or specific pages
- Apply multiple coupon codes via URL
Use StoreApps Smart Coupons plugin.
You also get other powerful advanced coupon features like gift cards, BOGO deals, discount rules and more in one solution.
Note – URL coupons will obey all the limits and usage restrictions (advanced ones like payment methods, product quantity, shipping methods…) when applied.
How to add coupon code to URL?
Watch the video below or follow these steps to create a shareable URL coupon.
Suppose you’re running a sale and want to offer a 10% discount that customers can redeem simply by clicking a link.
- Go to
WordPress admin panel > Marketing > Coupons > Add coupon - Configure the coupon by setting the coupon code (or generate one automatically), discount type, coupon amount, expiry date, usage limits, restrictions, and any other settings you require.
- Tick the
Auto-apply?checkbox. - Publish the coupon (or Update it if you’re editing an existing coupon).
- Once you publish the coupon, you would see a box on the right hand side named
Coupon shareable link. - Click
Click to copyto copy the coupon URL and share it via email, social media, blogs, ads, QR codes, or anywhere else.

You can also access the same shareable coupon link from the Coupons dashboard, making it easy to copy and reuse later.
Example
Standard URL:
https://www.fashionworld.com/?coupon-code=seasonsale15&sc-page=shop
Prettified URL:
https://www.fashionworld.com/seasonsale15/shop/

When a customer clicks either URL, the coupon is automatically applied before they’re redirected to the selected page.
Once any customer clicks the URL, the discount automatically gets applied.
BONUS – Apply multiple coupons via a link
Smart Coupons also lets you apply multiple coupon codes from a single shareable link. Simply separate each coupon code with a comma.
Standard URL
https://www.fashionworld.com/?coupon-code=launchoffer10,holiday15,exclusivedisc5&sc-page=shop
Prettified URL
https://www.fashionworld.com/launchoffer10,holiday15,exclusivedisc5/shop/
This is especially useful when you want customers to redeem a combination of discounts, such as a seasonal offer together with a loyalty reward or store credit.
How to redirect customers to a specific page after applying a URL coupon
By default, customers who click a URL coupon are redirected to the Shop page after the coupon is applied.
If you’d rather send shoppers somewhere else, Smart Coupons provides the sc-page URL parameter.
You can redirect customers to:
-
WooCommerce pages such as Shop, Cart, Checkout, or My Account.
-
Example:
https://www.fashionworld.com/?coupon-code=specialsale10&sc-page=checkout -
Prettified URL:
https://www.fashionworld.com/specialsale10/checkout/
-
Example:
-
A specific page ID, if you know the numeric page ID.
-
Example:
https://www.fashionworld.com/?coupon-code=holiday15&sc-page=789 -
Prettified URL:
https://www.fashionworld.com/holiday15/789/
-
Example:
-
A page path or landing page anywhere on your website.
-
Example:
https://www.fashionworld.com/?coupon-code=exclusivedisc5&sc-page=landing-page -
Prettified URL:
https://www.fashionworld.com/exclusivedisc5/landing-page/
-
Example:
This makes it easy to send customers directly to the most relevant destination after their discount has been applied.
Nine best applications of URL coupons using Smart Coupons
Now let’s take a look at some best use cases of WooCommerce URL coupons.
Boost sales during Black Cyber / Holiday season
Customers receive dozens of emails with coupon codes. But sending URL coupons in emails during Black Friday or festive offers will make your email stand out and enable customers get instant discount on products.
Win back dormant or lost customers
Some of your customers may haven’t purchased from you for months. A simple way to bring them back and make a purchase is a discount.
To do that, simply add a URL coupon in the email clicking on which these users get one of your best-selling products at a discount.
Email URL coupons before the sale end
The majority of customers don’t buy until there’s an urgency created.
And even if urgency is created, it’s not sure whether they will apply the coupon code.
To avoid these, it’s better to send the entire URL in the email with an urgency message. Customers will surely click the link to claim the discount.
You have a new product launch and want to offer a discount. Now if your affiliates or influencers have strong outreach, why waste this opportunity?
Simply share the URL with these people and let the sales happen. You can reward these affiliates to encourage them to promote you more.
Like affiliates, don’t underestimate deal sites as well. Sharing your coupon code URL with deal sites will give you more visibility amongst a broader audience. And to audiences who haven’t heard about you yet. They can be your potential customers.
Why leave social media and blog posts dry when you can easily share the link on these channels and grow sales? Be it Twitter, Facebook, YouTube, Instagram or LinkedIn, post the URL.
Increase sales of low selling products
Another thing is that after the URL coupon is applied, you have the option to offer another product at a discount. This tactic works best to sell low selling products or to clear out stock.
You can also display a custom message after the URL coupon is applied.
Apply only URL coupon to avoid misuse / restrict individual use
You don’t want to offer too much discount. So you only want the URL coupon to get applied and restrict other coupons from getting applied. Simply tick the ‘Individual use only’ under Usage Restrictions’ for this while creating a coupon.
Add UTM parameters to track URL coupon performance
How many people clicked the URL? How many paid orders you got via URL coupons?
Google Analytics is the best source to get answers to this.
Embed UTM parameters to the coupon. Leave the rest on Google Analytics.
Pass your UTM parameters like this –
https://www.fashionworld.com/?coupon-code=sale15&sc-page=affiliate-course
&utm_source=facebook&utm_medium=ad&utm_campaign=new-course-launch
Only WooCommerce URL coupons plugin or all-in-one coupon solution?
Now, some plugins out there only give you only URL functionality. But Smart Coupons offers tons of possibilities beyond:
- Store-credit, gift certificates
- Restrict coupons based on attributes
- Restrict coupons based on product quantity, location, payment methods, email address
- Set maximum discount limit on percentage coupons (50% Off upto $50)
- Issue product as a free gift using coupons
- Schedule coupons for delivery
and a lot more…
It won’t be wrong to call Smart Coupons the best WooCommerce coupons plugin.
So, will you pay just for URL coupons plugin or invest a little more for in an all-in-one coupon solution and get better ROI for a lifetime?
If you agree, Smart Coupons is for you.
Why use WooCommerce URL coupons instead of regular coupon codes?
At first glance, URL coupons and regular coupon codes may seem similar—they both apply discounts. The difference is in how customers redeem them. URL coupons remove extra steps from the checkout process, making promotions easier to claim and share.
| Regular coupon codes | WooCommerce URL coupons |
|---|---|
| Customers copy and paste coupon codes | Coupons apply automatically when customers click the link |
| Easy to forget or mistype | No manual entry required |
| Adds friction during checkout | Creates a faster checkout experience |
| Harder to promote across campaigns | Easy to share via email, QR codes, affiliates, blogs, and social media |
For stores that regularly run promotions, URL coupons help reduce checkout friction while making marketing campaigns more effective. Customers get their discount instantly, and you get a smoother path from click to purchase.
Conclusion
A simple approach to get sales and delight customers – WooCommerce URL coupons.
Implement it now on your WooCommerce store and set the cash register ringing. And no doubt, Smart Coupons is the preferred solution for this.
FAQs
Can WooCommerce URL coupons expire?
Yes. URL coupons follow the same rules as regular WooCommerce coupons. If a coupon has an expiry date, usage limit, or customer restriction, the URL will stop working once those conditions are met. Clicking the link won’t bypass any coupon restrictions—it simply applies the coupon automatically if it’s still valid.
Can I use WooCommerce URL coupons in QR codes?
Absolutely. URL coupons work anywhere you can share a link, including QR codes. Customers can scan the code from flyers, product packaging, receipts, posters, or in-store displays, and the discount is automatically applied. This makes URL coupons ideal for both online and offline promotions.
Do WooCommerce URL coupons work on mobile devices?
Yes. Customers can open a coupon link from any mobile device, tablet, or desktop browser. The coupon is automatically applied before they’re redirected to the selected page, making it easy to redeem discounts without copying and pasting coupon codes.
Can I use different WooCommerce URL coupons for different marketing campaigns?
Yes. Creating unique URL coupons for email newsletters, social media, affiliate partners, influencers, or paid ads makes it easier to measure campaign performance. You can also add UTM parameters to track clicks, conversions, and revenue in your analytics platform.
Can I create WooCommerce URL coupons without coding?
Yes. You don’t need to write custom code to create URL coupons. With the Smart Coupons plugin, you can generate shareable coupon links, copy them with a click, and use them across email campaigns, social media, blogs, QR codes, and affiliate promotions.

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