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How to Create WooCommerce Gift Cards?

Learn the easy way to create & sell WooCommerce gift cards. Also learn the best applications of gift cards/gift certificates that brings in more sales and customers.

Last updated on July 7, 2021

What importance WooCommerce gift cards hold? What’s the easiest way to create and issue gift cards? How gift card can get you more sales and repeat customers? You’ll learn everything here.

Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.

What is a gift card / gift certificate / gift voucher?

You assign some redeemable monetary value as a credit to the customer. OR people buy cards or vouchers having some monetary value from your store to gift someone. This is a gift card.

Gift cards, gift certificates, gift vouchers, product vouchers, store credits, account funds, etc. Essentially, these are all the same. People name it as per their convenience.

Why gift cards are a great alternative to cash?

Everyone loves gifts. But buying a gift is always a brain fade as whether the recipient will like it or not. Right?

Now, the easy way is to give cash. But cash lacks that emotion, personal touch. It’s not an ideal gift.

However, when the same cash is given in the form of a gift card, it seems more appealing. It has that oomph factor. It will make the person happy.

Copy what Amazon does and you succeed

You know Amazon offers gift cards and people purchase them.

Then why not let customers purchase gift cards on your WooCommerce store! OR you send gift cards to your customers on their birthdays or simply as a loyalty token? It will bring a smile to people’s faces.

The good news is – WooCommerce Smart Coupons, the all-in-one coupons plugin help you achieve that. You can create, sell and send gift cards easily. Developed by StoreApps, you can purchase it from

How to create and sell WooCommerce gift cards?

Creating WooCommerce gift cards / gift certificates using Smart Coupons is straightforward.

It’s similar to creating a coupon in WooCommerce. You can issue gift cards of any amount.

We’ll first see how to create a gift card of any amount that customers can buy from your store.

Here are the steps:

    WooCommerce gift cards setup
  • Go to WP Admin panel > Marketing > Coupons > Add coupon. Give it a name, say Gift Card.
  • Go to the General tab
  • Under Discount type, select Store Credit / Gift Certificate.
  • Leave coupon amount blank
  • Enable Coupon Value Same as Product’s Price.
  • Next, you have the normal usage restrictions and limits for a coupon.
  • Publish the coupon
Set product as gift card

Now, since this gift card will be a digital product, you need to create a simple product in WooCommerce.

  • Go to WooCommerce > Products > Add or edit an existing Simple product.
  • Name the product, i.e Gift Card
  • Important: Leave Regular Price & Sale Price fields blank. Mark product as Virtual to let off shipping charges.
  • Select Coupons. Search for and select the coupon created in the above step, i.e. Gift Card.
  • Publish the product

That’s it. Your WooCommerce gift card is ready to sell to your customers.

Purchase gift card

Customers can visit their My Account > Coupons section to view their gift card balance.

Note – Since we want customers to purchase a gift card of any amount, coupon amount and product prices are left blank.

Another thing, you also have the option to send gift cards to someone else or yourself at checkout.

You can also send physical gift cards by using the print coupons functionality of Smart Coupons.

View the live demo

All-in-one coupon solution or just a WooCommerce gift cards plugin?

Now, there are some popular WordPress gift certificate plugins like Ultimate Gift Cards For WooCommerce, YITH WooCommerce Gift Cards, PW WooCommerce Gift Cards Pro and others that only give you gift card functionality.

But Smart Coupons offers tons of possibilities beyond gift cards:

  • One-click coupon application
  • Restrict coupons based on attributes
  • Restrict coupons based on location, payment methods, taxonomy, email address.
  • Set maximum discount limit on percentage coupons (50% Off upto $50)
  • URL coupons
  • Issue product as a free gift using coupons
  • Schedule coupons for delivery
  • Compatible with WooCommerce Subscriptions

and a lot more…

So, will you pay just for gift cards plugin or invest in an all-in-one coupon solution and get better ROI for a lifetime? If you agree, Smart Coupons is for you.

Get Smart Coupons

Nine applications of gift cards using Smart Coupons

There are many but we have hand-picked the best ones:

Bulk generate gift cards and schedule them on special days like Christmas

Now, these are two great features of Smart Coupons – bulk generation and scheduling.

You know people expect gifts for Christmas. And instead of remembering to send gift cards and forget it later, simply bulk generate and schedule gift cards for a specific date (Say 24th December).

Leave the rest on Smart Coupons. Your customers will get their gift cards on 24th December. ( Before Santa gives)

Issue a high-amount gift voucher at a lower price during Black Friday season

Christmas is the best time people want to gift things to customers.

So why not let customers purchase higher value gift cards at a discount from you!

For example – $1000 gift card at $900, or $200 gift card at $180.

Here’s how to send higher value gift cards at a discount

Email gift cards to potential loyalist customers

Now, you may have some customers who are with your brand for a long time, may pay more but are still resistant. They may be looking for a BONUS from you.

Now, these customers can be good leads for your high-end products or bundles or membership.

What you can do is identify these customers, send them a gift card which can be redeemed only on your special products.

And when you send this voucher only to selected customers with a personalized text via emails, they feel it’s an exclusive deal which can’t be ignored.

Send gift cards to special customers on their birthdays, anniversaries

Make customers feel special. Send a small value gift certificate to your loyal customers on their birthdays which they can redeem later on your store.

Note – For this, you need to have the dates of these respective customers.

Use gift card as a great bait to upsell premium products

Now, when a person has a gift card to redeem but falls short of balance to purchase some premium products, they’ll surely pay extra from their pocket to grab that.

So, this is a great opportunity to upsell higher value or premium products and earn more money.

Add a short-term validity to the gift card to build urgency

When the customer has a gift card valid for a longer duration, he/she may delay the purchase or may not purchase at all. Sad!

But a gift card expiring soon will nudge the customer to buy the product at the earliest. The best is to send a reminder email regarding the same.

Restrict gift card to specific products

Now, giving too many things or discounts all the time will also hurt your profit margins. Therefore, restrict your gift card from getting applied on your best-sellers.

Add a special message to the gift card

Why send a plain text gift card? You can attach a special message to the gift card and make it more personalized.

Add a link in the gift card email. This will take the recipients directly to the shop or cart page, with the product added to the cart and discount applied.

Use gift cards for partial payments

Some customers don’t like the gift cards to get exhausted at one-go. They want to redeem multiple gift cards for different product purchases. That’s possible. Let them pay using the gift cards and the remaining amount using other payment methods.


Gift cards are a necessity today. Be it to reward customers, get sales or retain customers. If you don’t, you won’t achieve your targets.

So there’s no room for another thought now. Start using gift cards on your WooCommerce store right away.

And if you want a simple solution for it, look nowhere than Smart Coupons.

Get Smart Coupons plugin

One thought on “How to Create WooCommerce Gift Cards?

  1. It’s really informative articles for woocommerce business. After getting this blog, I read the whole article and I like these ideas on this topic. Thanks for sharing this article!

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