Would you like to let customers put an effort to manually apply coupon code? Or avoid that and auto apply coupon on your WooCommerce store? If you choose the latter, you are at the right place. You’ll also see some best applications of auto applied coupons.
Benefits of automatically applied coupons
A proof why auto apply coupons are so important:
1. No coding required
Why go the hard way? Why mess around with code every now and then? You can simply enable a setting and the coupon will get auto-applied.
Though you can programmatically auto apply coupon in WooCommerce. But if you look at the code and the steps, it’s not that easy. We don’t recommend it as well.
2. Free from copy-paste error
A great part of UX is to let customers do minimum steps. When a coupon is auto applied, it eliminates the steps of hunting, copying and pasting the coupon code. It also eliminates the errors which occur if the wrong coupon code is applied.
3. Removes the hassle of remembering the coupon code
You show your coupon code sitewide and on other channels. But what if the customer fails to apply the code? What if they don’t remember the code? Auto applied coupons remove this pain point of store owners as well.
4. Surprise and delight customers
Usually, customers don’t expect a discount if sale banners are missing. But when they see discount auto applied to the products they wish to buy, they feel happy and surprised. And even if they wish to abandon, they won’t because of the discount.
5. Set your own good looking coupon code
Name the codes whatever seems convenient for you rather than having to factor in how that looks to the customers.
In the end, it’s all about reducing friction for customers and delighting them. And of course, better conversions for you.
Steps to auto apply coupon in WooCommerce
The built-in coupon options for WooCommerce doesn’t provide this flexibility. But with Smart Coupons, you can do that in a single step.
Yes, you heard it right. In one-step.
Tick the checkbox as shown in the image and it’s done.
However, you need to create a coupon first with conditions of your choice like:
- Which products or categories should the coupon get applied
- What products or categories should be excluded
- What should be the minimum cart total
Note – Auto apply coupon feature will not work currently for gift card / store credit.
Another best part about Smart Coupons is you can set these restrictions for auto applied coupons as well:
- Allow coupons only for new users
- Apply coupons only if customers belong to specific countries
- Restrict coupons if it doesn’t match specific payment gateways
- Schedule coupon to get expired at a specific time to avoid misuse
and many other conditions…
Smart Coupons can also let you create gift cards, store credit, bulk generate coupons, add coupon code to URL, etc.
Without a doubt, it’s the most popular and best-selling WooCommerce coupons plugin.
Six applications where automatically applied coupons work wonders
1. Black Friday / Cyber Monday sale
This is the most profitable season and you want maximum users to grab the discount. There can be no better use of auto applied coupons than this.
2. New product launch
Again, to attract more customers and nudge them to buy, a small discount will work well on your new product launch.
3. Festive discount for specific locations
Now, sales are high when you offer discounts only to people from specific locations. Example – Independence Day sale for US customers, Special discount for Ireland customers on St.Patrick’s Day, Singles Day in China, etc.
4. Double discount on high-value purchases
A customer purchasing a high-specs laptop or expensive smartphone will look out for discounts. In this case, offer a direct 15% Off and a surprise additional 10% Off. Both coupons auto applied. The customer will be dancing with joy.
5. Cancel out shipping charges using coupon
This is a smart way to show customers you don’t charge for shipping. Say if you levy a shipping charge of $2. Create a coupon of $2 which automatically gets applied. When customers see this, they feel the burden of shipping charges being removed.
6. Schedule exact expiry time of auto applied coupons
If you forget to shut down your coupon at the exact time, more customers may use it. Then there’s no point in creating urgency. Better to expire the coupon at the exact time, say 11:59 AM.
So, that’s all related to auto apply coupons. And very simple to set-up and going with Smart Coupons.
Use it on your WooCommerce store and start getting more conversions. It won’t fail.
Questions, feedback, suggestions? Share your thoughts in the comments box.