Everything You Need to Know About WooCommerce Coupons

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Flat 50% OFF!! Upto 70% OFF!! Get $100 Store Credit!!

Which is the best offer among the above that has lured you? All are super attractive discounts. Aren’t they?

The same way your customers will fall prey to these discounts when you run it on your WooCommerce store.

And which is the most easy way to do that? It’s the WooCommerce coupons.

Hence, if you have troubles in setting up discounts or failing in retaining customers, WooCommerce Coupons and extensions is what you need.

What You will Learn?

In this article, you will learn everything about setting up WooCommerce coupons for your store, creating discounts and setting up usage restrictions and limits on those coupons.

And specially the use of store credits, gift certificates, discounts, etc. using WooCommerce coupons plugins.

It’s a promise – you will be completely blown away with its amazing features!

So, if you are already familiar with WooCommerce coupons,

Jump to Powerful WooCommerce Coupon Plugin

But, if you are a beginner, first learn how to set up coupons for your store followed by the plugins.

Let’s begin.


About WooCommerce Coupons

WooCommerce Coupons are vouchers that can be given as different discounts to the users.

Manufacturers and business owners use this as a tool to reward their customers as well as promote their products.

Discount coupons can triple sales. Learn how to quickly set coupons on your #WooCommerce store here Click To Tweet

How to Create WooCommerce Coupons?

Creating WooCommerce involves 5 major steps each having sub-steps. Here is a detailed explanation for reach with relevant images:

Step 1 : Add New Coupon

woocommerce coupons

1 – Install
Install & activate WooCommerce on your site.

2 – Select
Select WooCommerce from the dashboard on your left and click on “Coupons”.

3 – Add Coupon
Click on ‘Add Coupon’ (for new members) or Edit’ option for existing coupon.


Step 2 : Enter Coupon Data & WooCommerce Discount

1 – Enter Coupon code
Using the WooCommerce coupon code generator, enter unique code or set your own coupon code.

2 – Create description
Write description of the coupon for your reference.

3 – Select discount type

This method involves selecting what type of WooCommerce discount you need to give for a particular coupon along with the coupon amount.

There are three ways you can set WooCommerce discount types:

  • Percentage discount – it’s the percentage discount offered on the cart
  • Fixed cart discount – flat amount discount on the cart
  • Fixed product discount – flat amount discount on a specific product

For example, when using coupons for a cart consisting of three pairs of shoes selling at $50 each, it sums up to $150 in total. So, a fixed cart discount of $20 gives the user $20 discount on the overall price or cart total.

On the other hand, the same offer for fixed product discount would translate to a total discount of $60 for the three pairs ($20 for each).

As for the percentage versions, the rates in this case would be $45 for each pair, when the coupon code percentage is 10%.

4 – Enter coupon amount
Enter coupon amount that you need to set for the discount.

5 – Allow free shipping if any
Tick the checkbox if your product qualifies for free shipping.

6 – Set expiry date
Set an expiry date for your coupon.


Step 3 – Set Usage Restrictions

WooCommerce coupons have restrictions that govern their utilization, to avoid the likelihood of misuse by customers.

You can set a maximum of 9 restrictions for a particular coupon. The following lists them all and it’s your choice which one you want to set for your coupon.

1 – Minimum spend
Set a minimum amount such that customers should spend at-least that much money before they can apply the coupon.

2 – Maximum spend
Set the maximum amount limit beyond which coupon can’t be applied.

In other words, set the best range of amount limits between which coupons can be applied.

3 – Individual use only
This segregates coupons that you do not want to combine with others coupons.

4 – Exclude sale items
Select this option if you don’t want to add coupon to products on sale.

5 – Products
This will allow to add coupon only on specific products.

6 – Exclude Products
If you want to run discounts store-wide or on many number of products but don’t want to give discounts on some specific products, you can set this option to exclude that products from going into discount.

7 – Product Categories
Same as product. Except that this will allow to add coupon to specific product categories you have created.

8 – Exclude Categories
Same as that of exclude product. But here, it will exclude product categories you have created.

9 – Emails
To apply coupon, list of emails need to be checked against customer’s billing email when an order is placed.


Step 4 – Set Usage Limits

1 – Usage limit per coupon
Define the number of times this coupon can be used before it is void.

2 – Limit usage to X items
Set a limit to the number of items you want the coupon to be valid. If not selected, it will apply to all items in the cart.

3 – Usage limit per user
Define the number of times an individual can use the coupon before it becomes invalid.


Step 5 – Publish & Verify

1 – Publish
Cross-check again if everything you want is in place. If yes, click on Publish.

2 – Test
Go to you store, add products to cart, apply coupon code and check if discount gets applied to cart.

Congratulations! You have now successfully learnt how to create a coupon. Below is an example where the coupon code gets applied successfully.


Will Simple Discounts Get You Sales?

The above task seems quite manageable, isn’t it?

But wait!

Do you think only these simple discounts would attract customers?

Are they enough to give you the much desired sales?

A few seconds thought and you will say ‘NO’.

So what’s the solution?


Smart Coupons – The Best WooCommerce Coupons Plugin?

WooCommerce coupons are limited by their applications in offering discounts on cart and products.

With growing competition, store owners must be smart enough to offer lucrative discounts that attract audiences to their store and trigger an excitement among them to buy.

Hence, as promised above, all those WooCommerce coupons limitations will be eliminated only with a WooCommerce plugin and that is Smart Coupons.

Smart Coupons provides the most advanced and “all-in-one” coupon solution for WooCommerce. Click To Tweet
Smart Coupons allows you to give

  • Discount coupons
  • Gift certificates
  • Store credits

Top Use Cases and Applications of Smart Coupons

Case 1: Give customers a Store credit of any amount
Best application: Customer retention, compensation for a poor customer experience

Using Smart Coupons, you can issue store credit to your customers. Store Credit is treated as real credit / money – very much like a prepaid credit.

Say for example, a customer purchases a credit from your store of $150. So, the next time if he wishes to purchase another product at a price say $200, greater, he can redeem the $150 store credit from that amount.

Or, if a customer is not satisfied at the first purchase, you can issue him a store credit to bring him back to your store and encourage him for his next purchase to compensate for earlier poor experience.


Case 2: Issue a gift certificate for personal use
Best application: Special person birthdays, anniversary gifts

It’s your closed ones birthday and you want to gift them something in monetary value. How would you do it instantly?

It’s using the gift certificate. The same how you purchase a gift voucher of some “X” dollars from Amazon.

You have to simply buy a store credit and then issue that store credit (coupon) as a gift to the person you wish to give.

He will receive that as a gift certificate from you.


Case 3: Issue a gift certificate for professional use
Best application: Increasing customer relationships on their birthdays

It’s your customer’s birthday or anniversary and you want to make them feel special. In this case also, you can gift them a certificate in the form of a coupon which they can redeem later.

In this way, you are making your customers delighted as well as encouraging them to make a future purchase from you. (It’s like hitting two targets with a single arrow)


Case 4: Create a time scarcity offer
Best application: Black Friday / Halloween / Festival Days

With the use of Smart Coupons, you can create a coupon that is only valid for a particular time period.

As you must be aware that Black Friday or festival time are a boon period for sales.
So as and when these days approaches, you can promote the coupon well in advance.

The remaining time for sale will be shown on the coupon to create scarcity among your audiences, prompting them to buy at the earliest before time runs out.


Case 5: Provide instant % discount using coupons
Best application: Monthly offer, stock clearance, drought period in sales

If you are facing some hard time in selling some products or wanted to clear your stock, you will put up a sale offer. Let’s say – Flat 15% OFF sale.

With the help of Smart Coupons, you can easily set up that coupon. When customers buy that products, they can see the coupon applied automatically on the cart and avail the product at discounted price.


Case 6: Sell high end product using a lower end product
Best application: Food outlets / Electronics / Clothing

Ever been to McDonalds, Dominos or any other outlet? Then you must have observed how they try to lure you with by offering a high-end product when you purchase a lower-end item.

For example, if you opt for a small fries pack, they will tell you that they have a big pack at a discounted offer? Will you purchase that big pack? Probably yes.

That’s the similar case with coupons. Whenever a customer buys a lower end product, issue a coupon with it that can be redeemed only with the high-end product. This way, you are prompting customers to buy your higher end product and pocketing more sales.


Case 7: Issue Multiple coupons to one or more products
Best application: Yearly offers, Increasing customer loyalty

Customers always like a steal.

So offering multiple discounts sometimes is not a vague idea.

On the contrary, it drives more and more new customers as well as keeps existing customers delighted.

Example – You can issue a coupon of 10% discount on product A and another discount of 15% on product B.

Or, if a customer doesn’t get convinced with a coupon of say 10% discount, you may even attract him with another coupon, say a 15% discount on the same product.

Also, you can set multiple coupons for the customer to redeem for the same product at one go as shown in the image above.


Case 8: Earn money by creating bulk coupons
Best application: Partnership with deal sites

With Smart Coupons, you can generate a bunch of coupons and export them to a CSV file. When you share this CSV file with the “deals” site, they can issue one coupon to each purchaser. You can import the CSV file back into your store so when buyers use the coupon, they get the promised deal.

Also, you can give a direct link to the product on offer with the generated coupon in the URL.


Case 9: Earn more money in advance
Best application: Bring customers back to store

Consider a case where you offer a $550 credit coupon at $500. Here, you are giving an additional $50 store credit to your customers. So, you have already pocketed a $500 customer if they buy it.

Hence, the next time if a customer purchases any other product, he already has the $50 credit to redeem.

Point to be noted here is..acquiring $500 customer is more profitable at the expense of $50 credit.

Hope you liked these applications and it’s a guarantee they will surely turn out extremely valuable for your WooCommerce store.

Learn More About Smart Coupons

Here is the detailed documentation of Smart Coupons on how to create, issue store credit, gift certificate, etc.


Other WooCommerce Coupons Plugins

Due to the variability of approach about the plugins, other available WooCommerce options include the following:

1. WooCommerce Coupons by Location

This plugin restricts coupons by customer’s billing or shipping country, state, city, zip, pin code or postal code.

It will check all these customer’s values for a match. If any of the locations you’ve entered in coupon setup match customer’s billing country, city or state, then only the coupon will be applied.

For example – Offer an “independence day special” coupon to customers from United States only on 4th July.


2. WooCommerce Coupon Message

WooCommerce Coupon Message allows you to show details of the coupon, terms of use, additional offers or anything else that will help customers and increase conversions.

You can show anything in the message and even embed WordPress shortcodes. The plugin even lets you send this message in the order confirmation email.


3. YITH WooCommerce Coupon Email System

This WooCommerce coupon plugin allows you to automatically send coupons to the first time purchasers.

Also, you can send a coupon with a discount for the birthday of one of your customers, or create coupons for customers that haven’t made any purchases since a long time.


4. WooCommerce Extended Coupon Features

This plugin enables conditional coupons for certain offers and cart requirements like:

  • Apply coupon via an url
  • Add free products to the customer’s cart based on coupon rules
  • Allow a cart discount to be applied based on quantity / subtotal of matching products

It has a paid version and a free version on WordPress repository.


5. WooCommerce Social Share Discount Coupon

Using this plugin, you can add a coupon to your store such that when users share your post on social media, they get an immediate discount.

It’s available on WordPress repository.


Comments.. Suggestions?

Coupons are a solid conversion bait for encouraging more and more customers to make a purchase. And out of the many options discussed above Smart Coupons seems to be the most attractive WooCommerce Coupon plugin out there.

Let me know your thoughts about your favorite WooCommerce coupon plugin. Incase, you have a better plugin or a feature idea simply comment in the section below. I will look into and include it in the article.

6 thoughts on “Everything You Need to Know About WooCommerce Coupons

  1. When creating a new coupon, is there a way to keep this option selected by default: “Check this box if the coupon cannot be used in conjunction with other coupons.”?

    1. In WooCommerce, there’s no such setting. It can be done using custom code

  2. Are there any restrictions made to the Smart Coupon, like it can be applied only to selected products and only one product out of several in the cart qyalifies for the coupon? If not why Woocommerce have not implemented it as they are charging exhorbitant price for … subscriptions which is the worst sales model for a consumer.

    1. Smart Coupons does provide you a field where you can set products on which Smart Coupons will apply.

      WooCommerce also provide same field where you can set on which product the discount should apply.

  3. How can we create a simple Buy 2 get 1 free coupon? It doesn’t seem possible with Smart Coupons or the basic WooCommerce Coupon system.

    1. Buy 2 Get 1 Free doesn’t seem to be possible with Smart Coupons or WooCommerce core coupon system but we have another product Smart Offers which can help you in that. See this article to know how you can configure it using Smart Offers

      You can setup Buy 2 Get 1 Free offers using Smart Offers. Not only that it can help you in setting up many such offers with multiple conditions.

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