Coupons are an essential tool for any online business looking to develop extra value. WooCommerce business owners have long used coupons to increase revenue, attract new consumers and foster lasting relationships.
Without a doubt, coupons have endless potential. However, with enormous potential comes an important decision: which WooCommerce coupons plugin can genuinely maximize your store’s capacity?
To address this, we tested two of the most popular and powerful contenders: StoreApps’ Smart Coupons (the highly regarded official WooCommerce coupons extension) and WebToffee’s Smart Coupons for WooCommerce.
This comparison blog cuts through the noise and highlights the key features of both plugins. Read this to understand their core features, strengths and more!
StoreApps Smart Coupons vs WebToffee coupons plugin – Why the standoff?
Because StoreApps’ and WebToffee’s coupons plugin have almost the same names, users have always been confused between them.
Many people have made the mistake of purchasing the incorrect plugin due to name similarities, only to discover later that it was not what they were looking for.
Smart Coupons (available on WooCommerce marketplace) by StoreApps has long been the trusted choice for WooCommerce store owners, earning its place as the original and official coupons plugin.
In case you were unaware, StoreApps is the official developer of WooCommerce extensions. (StoreApps is also the brain behind other critically acclaimed plugins like Smart Manager and Affiliate for WooCommerce.)
However, the market is already crowded, and some competitors have resorted to mimicking well-known brand names to gain traction.
This brings us to the standoff between Smart Coupons and WebToffee Smart Coupons for WooCommerce.
Copycat branding is an old tactic, and it also might seem like a clever marketing move, but it often leads to confusion and disappointment for end users.
Users may inadvertently purchase a plugin that fails to live up to expectations or worse, performs inadequately, jeopardizing their business.
WebToffee’s coupons plugin shares a similar name, but does it deliver the same level of performance and reliability as the original one from StoreApps? Let’s find out!
Key differences between StoreApps’ Smart Coupons and WebToffee coupons plugin
Let’s settle the score! We’re putting Smart Coupons and WebToffee’s Smart Coupons for WooCommerce head-to-head.
These two popular plugins are vying for the title of best WooCommerce coupons solution. It’s time to see which one comes out on top.
Coupon Features | StoreApps Smart Coupons (Official WooCommerce plugin) |
WebToffee Smart Coupons for WooCommerce |
---|---|---|
Platform type | Native WooCommerce | Plugin |
Demo version | Not available | |
Gift cards/store credit | Pay extra | |
Cashback coupons | (Basic) | |
Customizable coupon design | ||
Auto-apply coupon | ||
URL coupons | Pay extra | |
Bulk-generate coupons and email them | Pay extra | |
Coupon scheduling | ||
Simple discount rules | Cart total, product and category based, order-based tiered discounts | Cart total, product and category based, order-based tiered discounts |
Advanced discount rules | New users, email, geolocation, user roles, shipping method, payment methods, product attributes, product taxonomy | New users, email, geolocation, user roles, shipping method, payment methods, product attributes, product taxonomy |
BOGO deals | ||
Import-export of coupons | ||
Languages | English, Arabic, Chinese, Danish, Dutch, Japanese, Korean, Italian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish | English, French, German, Italian |
Paid add-ons | ||
Support | High-rated support, Documentation, calls & email | Documentation & email |
Total business experience | 14+ years | 8+ years |
5-star reviews | 170+ | 70+ |
Quick comparison: StoreApps’ Smart Coupons and WebToffee’s Smart Coupons for WooCommerce
The following section goes over the features of both plugins in further detail.
StoreApps’ Smart Coupons features
Smart Coupons includes an extensive assortment of powerful features for supercharging WooCommerce sites and increasing revenue.
With Smart Coupons, you can unlock a spectrum of promotional possibilities with this plugin.
For example, instead of a flat discount, create enticing “Buy 1, Get 1 Free” or “Buy 2, Get 1 at 50% Off” deals. This is perfect for seasonal runs, bundle promotions and clearing slow-moving inventory.
You can also thank your loyal shoppers by rewarding them with store credit or advanced gift cards – for birthdays, anniversary purchases or milestones.
Want to get super creative? Set up rules like “10% off electronics when buying 3+ items,” or “20% off red tops only.” You can even combine category, attribute and quantity-based rules for targeted upsells.
If you want to turn up the heat with flash deals, launch urgency-driven campaigns.
For example, “30% off for 2 hours only!” or “Sale ends at midnight!”. You can schedule them in advance to build excitement and drive rapid conversions.
Here’s the full list of features:
- Offers gift cards like Amazon, suitable for birthdays, BFCM and other holidays. Sell gift cards at a lower price to attract new customers.
- Offer BOGO deals on the same or different products.
- Create shareable links that automatically apply coupons.
- Limit coupons to specific product quantities in carts, which is ideal for clearance sales.
- Offer bulk discounts to reduce cart abandonment.
- Bulk-generate thousands of unique coupon codes in a snap.
- Customize coupon promo codes with custom prefixes and suffixes.
- Apply store credits on shipping costs and taxes.
- Send store credit via email or offer it as cashback.
- Offer free shipping (Amazon Prime-like service) to customers.
- Print coupons to create physical gift cards.
- Manage, search, filter and export coupons.
- Integrate with Smart Manager for bulk editing and managing coupons from one centralized dashboard.
- Integrate with Smart Offers to offer upsells at discounted prices.
- Compatible with Affiliate For WooCommerce, Chained Products, Name Your Price, WooCommerce Smart Refunder, Email Customizer Pro, WooCommerce Subscriptions.
WebToffee’s Smart Coupons for WooCommerce features
This plugin offers a wide range of coupon possibilities, from basic discount codes to BOGO deals; however, in contrast to StoreApps’ coupon mechanism, you might need to purchase a package in order to access all of the advanced features.
With the WebToffee coupons plugin, you can offer both flexible and dynamic promotions as well as flash sales. You can create coupons that automatically add free gifts to the cart when applied.
There are attractive templates for gift cards, so you can make the gift cards more appealing to your customers.
Explore additional features below:
- Generate unique coupon codes for promotional campaigns.
- Create multiple coupons using the same coupon rules and distinct coupon codes.
- Set expiration dates and time-based restrictions for your coupons.
- Create shareable links with auto-applied coupons for easy redemption.
- Create beautiful coupon banners for your website and inform your visitors about the great offers.
- Set up abandoned cart coupons to motivate your customers to complete the purchase.
- Apply restrictions based on user roles, payment and shipping methods.
- Track coupon usage, redemption rates and other performance metrics.
- Customize coupon designs, messages and display options to match your brand.
- Create hundreds of coupons and export them to a CSV file.
User reviews: Smart Coupons is a clear winner in user trust
When you choose a plugin, you should also factor in the user reviews and long-term trust.
Smart Coupons is a battle-tested plugin native WooCommerce plugin that garnered over 24,000 well-satisfied paid users and 190+ five-star reviews.
Its reputation in the market is already top-notch. Plus, you also enjoy your purchase with the best customer support guys, who will go to any extent to solve your issues.
WebToffee is no match for that. Though it shows 30,000 downloads on its site, it’s known that there are only free users (no records of paid users). And, it only got 60+ five-star reviews.
Have a look how Smart Coupons proved successful and game changing for WooCommerce stores:
Many users of WebToffee have shown dissatisfaction with the fact that they have to always pay extra to access additional features.
When thousands of store owners choose Smart Coupons and stick with it, it says something solid about long-lasting user trust, performance and ROI.
Pricing matters: Smart Coupons bundles everything at $129, WebToffee doesn’t
Smart Coupons by StoreApps delivers a fully loaded discount and coupon system for just $129/year, with all features included. There’s no hidden fees, no confusing add-ons, no surprises.
On the flip side, WebToffee’s coupon plugin starts at $89/year, but there’s a catch. The essential features like URL coupons, store credits and bulk coupon generation are only accessible with separate paid add-ons.
It will drive your total investment to $270+ to match Smart Coupons’ capabilities. In fact, WebToffee offers a costly gift cards plugin priced between $99 and $399 (depending on the number of licenses).
Here’s a fact: You have to pay an additional $29 for bulk generation of codes and have them emailed away. StoreApps’ Smart Coupons does it for you at no extra charge.
Would you still be willing to pay such a high amount for features that should be standard offerings included with StoreApps’ Smart Coupons?
Ease of use and user friendliness: Smart Coupons will delight you
Smart Coupons offers a clean user interface with fast onboarding is game-changing. There’s no bloat, plus it easily integrates into WooCommerce’s native UI.
Moreover, you’ll surely feel emboldened with extensive documentation and personal support via email or calls.
It’s a purely internationalized plugin supporting over 10+ languages while WebToffee takes care of only 4 regions.
In contrast, WebToffee’s UI, while great, seems alluring. But users may feel fragmented due to its modular add-on structure.
You may also suffer from limited documentation clarity. It means the setup process and navigation may go beyond complex.
Conclusion
Smart Coupons is definitely your go-to plugin with all the loyalty, gift cards and discount features. It gives real results and never keeps you behind.
You’re getting an enterprise-grade solution built by official WooCommerce extension developers, StoreApps.
The best part is you’re saving about 50% in costs, and you’ll never have to deal with annoying add-ons or unexpected purchases again.
Even though the brand name is the same for both players, avoid WebToffee’s upsell trap.
Choose Smart Coupons if you want a feature-rich WooCommerce coupons plugin at a lower cost and massive trust in the market.