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How to Create WooCommerce Affiliate Coupons?

Get more sales and customers. Your affiliate can now get a shareable discount coupon using which customers get a discount on product purchase and your affiliates themselves earn a commission in the process.

Last updated on November 15, 2021

A perfect incentive to get more sales. One thing which benefits all three parties – store-owner, affiliates and customers. That is WooCommerce affiliate coupons.

What’s WooCommerce affiliate coupon / affiliate coupon tracking?

Instead of an affiliate link, your affiliate get a shareable discount coupon. When people purchase your product using this coupon, they get a discount while your affiliates themselves earn a commission in the process.

Not a win-win but a win-win-win

  • Buyers are happy as they get products at a discount.
  • Affiliates are happy as commission is earned.
  • Store-owners are happy as product is sold. Moreover, they may acquire loyal customers in the process as well.

How your affiliates can get referral / affiliate coupons?

Affiliate for WooCommerce plugin makes this a cakewalk.

Here are the steps:

  • Enable Use coupons for referral option under WooCommerce > Settings > Affiliate to allow coupon referral tracking.
  • Assign shareable WooCommerce affiliate coupons
  • As you (store owner) do for normal coupons, create a coupon in WooCommerce. You can give it your own coupon code.
  • Enter discount type and amount for the coupon – % discount or fixed rate along.
  • Now from the drop-down, select the affiliate to whom you want to assign the coupon. (Chris in this example)
  • Publish the coupon

That’s it. Your each affiliate will find all their referral coupons from the Affiliate for WooCommerce plugin dashboard as shown below.

Affiliate for WooCommerce list of coupons under affiliate Profile

And if your affiliate needs a referral coupon, they can contact you as well via email as shown in the image below.

Affiliate for WooCommerce request affiliate coupon

Once the WooCommerce affiliate coupons are generated, your affiliates simply needs to take the coupon code and share it.

On successful purchase of your product using the coupon, the customer gets the discount and affiliates will be rewarded with the commission on that coupon every time a sale is made.

No complexities whatsoever.

What makes Affiliate For WooCommerce plugin a preferred choice among users?

Btw…this plugin does a lot more than you have thought of. It’s the most simple plugin to create your own affiliate program.

  • Easy set-up, self-manageable.
  • No site slowdowns, works on shared hosting – efficient code quality.
  • Affiliates can generate links and track commissions themselves.
  • Unlimited affiliates, links, visits!
  • Create affiliate marketing campaigns
  • Real-time, accurate and advanced reports. Gross and net commissions, order sync, conversion rate, product performance, and other useful metrics.
  • Payout partners easily using PayPal MassPayout API.
  • Affiliate leaderboard shows you top-performing partners at a glance.

and a lot more…

Get Affiliate for WooCommerce plugin

Are WooCommerce affiliate coupons better than affiliate links?

Standard affiliate marketing (use of links) is more of a one-to-one arrangement. It’s good. But with coupon affiliate marketing, you partner up with more affiliates, coupon sites and others who distribute your coupons and give you more traffic.

Many reasons to go for coupons over affiliate links but these are my top three picks:

Coupon codes trigger the mind easily

Who doesn’t like discounts! It’s a psychological effect. Seeing a coupon code at the first instance gives the impression that the sale is on. Even a small discount makes the price seem much lower than the original one. And customers are willing to buy at lower prices. In-fact, they wait for this occasion.

Replaces plain links on Instagram and other social platforms

Instagram is becoming a hot property to showcase your products and earn. And you’ll find buyers as well. Courtesy – good looking photos. But the affiliate links posted will be simple text and not actual links. Instead if its a coupon, potential buyers will easily copy that code to claim the discount.

Gives your brand more visibility

Don’t we search for food, taxi coupons on deal or coupon sites? It’s easy to list coupons anywhere. Don’t under-estimate your affiliates. If these affiliates are some coupon or deal sites, your brand gets a lot of traction. Your brand is introduced to online shoppers who haven’t even heard of you yet. Your influence grows bigger, slowly but consistently.

How affiliate coupons help in growing sales for different type of users?

Bloggers / Influencers

When bloggers or influencers pitches your product to their readers, it’s worth sharing the coupon code. People believe them more rather than you telling about your products.


Ideal for recruiting podcasters as affiliates, because they can give out their discount code to their listeners while still earning a commission.


Well, you want more sales and more the coupon is shared, the more chances of acquiring paid customers.

Deal or coupon sites

These sites want more commissions. They will be happy to promote you more and more using the coupon code.


Developers need good plugins to install on client sites. Naturally, they recommend plugins they are affiliates of. When client buys that plugin using the coupon code, developer earns a commission.


There’s always more you can do to reach more customers and using affiliate coupons is a golden tactic.

More importantly, team up with the right coupon sites and affiliates for an effective promotion strategy. It will drive more clicks, more sales and increase your brand outreach.

And not to forget, Affiliate for WooCommerce plugin to set-this up easily.

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