Last updated on November 2, 2020
“How do I edit WooCommerce email text?” One of the hot topics on WooCommerce and WordPress forums. Not just background, header, footer…but also customize WooCommerce email templates body text.
So, if you are looking out to customize your WooCommerce order email text, Email Customizer Pro for WooCommerce is your go-to solution. Let’s see how.
But first, look at how customizing email text can make or break your brand.
Good brands are recognizable from the copy alone
Consider this text from a mattress seller –
“Our mattress is made from the finest foam, imported from XYZ country. Available in various colors and sizes. Has temperature regulation, anti-dust and antibacterial properties”.
Now consider this text from another mattress seller-
“Get the sleep and peace-of-mind you always desire after a tiring day”.
Both try to pitch their products. Only the approach is different. I like the second one more because it conveys the message directly, cleanly. Agree with me?
That’s where content or copy is of utmost priority. Design engages, content converts. (Always remember),
Similarly, it’s your email content along with a good design that makes your brand stand out.
Default WooCommerce transactional emails – What’s missing?
The default WooCommerce order email templates do the basic job. But they are plain and humdrum.
Not just design, but overall, it lacks that professional or casual punch. And they are basically the same for all stores using WooCommerce.
But emails are the hook point of building your brand image with your audience. If you send these boring emails to your customers, what impression will it create of your brand in their minds? Will it create a distinct positioning of your brand?
Surely not. You should customize WooCommerce emails in the first place. And there are ample plugins for it.
But some WooCommerce email customizer plugins miss out on the edit text feature
For store owners or marketers, who want a quick and good solution, there are plenty of WooCommerce email customizer plugins in the market.
You can easily customize the emails using the plugin without coding. Header, footer, background image, etc.
Some provide the WordPress editor, while some provide drag and drop.
But they don’t allow to customize the email text.
As said, without the provision to edit text, you can’t convey your brand better to your audience.
But, the good news is, Email Customizer Pro for WooCommerce plugin provides this benefit. You can purchase it from WooCommerce.com.
How to customize WooCommerce email templates text?
Email Customizer Pro for WooCommerce plugin gives you your familiar WordPress customizer to edit email text.
It has a set of readymade email templates you can use directly and customize them to suit your brand.
Based on what you sell, you need to edit the email content. Some may take a professional approach, some casual one.
Full flexibility to edit text using live preview
Not just background, header, footer…but also customize the email body text.
You can also change the font size, font color, bold or highlight text and apply other CSS changes.
Here’s how to edit WooCommerce email text using Email Customizer Pro plugin
Select an email template style and click on ‘Edit Email Content’.
It will open up three sections –
Section 1 – Edit order message
For example, when a customer places an order, you can give a professional or a casual approach.
“Your order has been received and is now being processed. Your order details are shown below for your reference”. This is more of a professional touch.
Let’s see a little casual one.
“We got your order! Give us a day to ship it and product XYZ will be in your hands before you Here are the order details”.
So, instead of the default WooCommerce text, you should customize the text as mentioned above.
To edit the header, click on the ‘Header’ box > Header Text.
Section 2 – Add videos, product docs, important link, related products
What you add here will be shown above the customer details.
It’s advisable to add a product demo video or docs link so that users can easily get started with your product. This will prevent an effort from their end to locate the docs.
Show related products and earn sales (Coming soon)
This is yet another USP of the Email Customizer Pro plugin. It also gives you the flexibility to add product recommendations right within the emails.
It’s like showing Amazon-style recommended section products in an email. How cool!
Another advantage is you are showing these related products to audiences who have already purchased these products.
So, conversions chances are even higher.
Section 3 – Additional Content
This shows near your footer area. Some add company details, some ask for feedback or reviews. Some may add an inspiring quote, while some may add links to important pages.
Start editing email text today
You now have a powerful feature and a solution in your hands. Make the most of it.
It’s not easy to customize email text, design and upsell products easily via email. But Email Customizer Pro has made it easy and possible for every WooCommerce store owner.