‘Get Free Gift’ – Promote this and you’ll see instant conversions on your WooCommerce store. Super successful marketing tactic. But doing this frequently will hurt your sales. And people will always expect more free stuff from you.
Hence, in this article, I’ll show you how to make more money by giving free gifts without compromising much on profits.
But before that let’s see why FREE things work and the steps to issue a product as a gift on your WooCommerce store.
The word FREE is almighty
You know how difficult is to find a needle in the sand. But it’s quite easy to spot the word FREE. Draws instant attention and establishes a connection. So much power!
After all, who doesn’t like free stuff? But there’s always some motive behind giving something for free.
Give value. Get Value!! When you gift customers valuable stuff, they will return that favor by buying more from you later and of course, by staying with your brand for a longer time.
The reciprocity trigger works to a great extent.
That said, let’s see how you can gift a product in WooCommerce.
How you can configure a coupon to gift a product in WooCommerce
Smart Coupons plugin makes it easy as pie to gift a product.
You can attach a gift of any value (free or paid product) to a particular coupon. Quick and without hassle.
Here, instead of a discount, a product is redeemed for the coupon code.
Hence, All in just a button click.
For those who entered late, Smart Coupons, from the house of StoreAppps is the best-selling and reliable WooCommerce coupons extension for creating store credit, gift certificates, coupons as per different use cases, etc.
Steps to gift a product in WooCommerce using Smart Coupons
- Create a new coupon
- Set discount type, amount & other settings as per your requirements.
- Under Actions > “Add products to cart”, search for & select product/s you want to give as a gift.
- Under “with discount of“, set a discount for the product gift. You can set two types of discount – Percentage (default) and Fixed amount.
- Add a custom message for the gift (optional)
- Publish the coupon
Here’s how it will look when user adds Hoodie with Zipper (product) to the cart:
Since this is a Smart Coupons feature, it allows all the same usage restrictions and usage limits such as restrict coupon by email address, payment gateways, location, etc.
Another advantage is no need to remember coupon code.
7 hacks to earn more money using products as a gift
Be it any festival, your customer’s birthday or upcoming holiday season, these are evergreen hacks you can use.
In all the cases mentioned below, the customer just has to select the coupon and the product will be automatically added to the cart.
1. New product launch with a promotional discount
You want more people to get access to your new product. But some may resist themselves from buying it early.
In this case, offer your new product as a gift at a discounted price. Since it’s a new product, the promotion tag will be justified and more people will be encouraged to get that product.
You can offer your new product at a discount to both new and returning customers.
2. Giveaways on high-end product purchase
This is great for building customer loyalty.
Your customers are purchasing high-end laptops or expensive smartphones. In such cases, gifting a product is always a good gesture. You can offer accessories pack with the laptop or trendy looking cases for cell phones absolutely free.
Actually, the customer already looks out for these products. But when you do it before customer demands, you have made the customer your fan.
3. Upsell, cross-sell products at a discounted rate
To increase average revenue per user (ARPU), offer related products at a discounted rate.
For example, on the purchase of a lunch box, offer a water bottle at a 20% discount. OR on purchase of a medium-sized pizza, offer a large-sized pizza at 50% OFF.
4. Clear out excess stock
It’s obvious that during the holiday season or any other festive time, you may over-estimate the demand and you are left with excess stock. OR sales don’t happen as you expected and you are left with uncleared stock.
In such cases, offer that product at a discount along with the existing product in the cart to clear your stock.
5. Clear out non-selling product
Here, you have a product which isn’t selling much. Offer this product at a discount or for free if it’s selling price is low.
This way, you are increasing that product visibility as well as delight your customers by giving something valuable.
6. Buy One Get One (BOGO) for limited quantities
If a person has selected a T-shirt, you can send another T-shirt as a free gift.
Note – Here the free T-shirt will be fixed which will go as a discount. If you have other products and want to set them on the BOGO offer, you can create an individual coupon for each.
7. Issue multiple free gifts – Buy X, Get Y free
As shown in the example in the steps above, we had offered a cap as well as sunglasses for Free! You can combine multiple products into one coupon and gift it along with the main product.
Similarly, you can offer a product bundle or multiple bundles using coupons as a gift.
Summing it up
Gift-giving is one of the best ways of marketing. It creates good vibes and your customers will come back more often.
And what could be a better solution than Smart Coupons for this? You not only get gift product feature but also store credit, URL coupons, coupon restrictions, etc. Get Smart Coupons.
Have more cases where you think this feature will be valuable? Let us know in the comments section below.