Wishlists or Save for Later – Which is better on a WooCommerce store?
I’m sure you’ll find the answer to this question in this post if it’s on your mind.
You’ll also discover the benefits of a wishlist and save for later in WooCommerce and find the best plugin for each. Let’s get started.
Wishlist vs Save For Later – What’s the major difference?
Some products are popular among users, but they put off purchasing them. Perhaps they wish to check a competitor’s price or wait for offers.
When the same person returns to your website to purchase those things, the full buying process must be redone. A time-consuming process that the user abandons because it is frustrating.
As a result, wishlist and save for later are both useful tools for overcoming this problem. However, there is a significant difference between the two.
A wishlist is basically a personal shopping bag that helps to store items in a list that customers like but don’t have an immediate intent to purchase.
On the other hand, save for later help users save items or products directly to the cart, thus nudging customers to make a purchase sooner.
As a result, save for later has one significant advantage over wishlist. But that doesn’t stop the wishlist from highlighting its advantages, which outnumber those of save for later.
Benefits of having a wishlist
- Enhance the shopping experience of the users by allowing them to have products for future reference.
- Reminds users about the products that might interest them in the future.
- Allow customers to name their wishlist and create numerous lists.
- Include share buttons so customers can send wishlists to friends and family.
- Sharing wishlists to give a boost to your store traffic.
- Allow customers to store out-of-the-stock products in the wishlist and notify customers via email when back in stock.
- To get better deals, users can add products to their wishlists and buy them during the holiday season sale.
The best WooCommerce wishlist plugins
Wondering how to optimize your store to have a wishlist feature? Here we detail you on the top three WooCommerce wishlist plugins that you can install within your online store.
WooCommerce Wishlists
One of the easiest ways to add a wishlist to your WooCommerce store is to use a plugin and WooCommerce Wishlists is a solid option. The plugin allows your customers to create and add products to an unlimited number of wishlists. The plugin works like a charm and is proven to increase the sales and conversion rate of the store.
Top features:
- Allows guest visitors to store products and have it saved for 30 days.
- Registered customers have no constraints on the number of products they can purchase or the number of days they can access them.
- Customers can make their wishlist public or private. Users can also share the list with their family / friends.
- Regular notifications sent as a reminder for the products added to the wishlist.
- Social media sharing options available for the products added to the list.
- A robust Admin section to view and manage created wishlists.
Pricing: $79
Get WooCommerce Wishlists plugin
TI WooCommerce Wishlist
Temple Invaders’ WooCommerce Wishlist plugin is another popular WooCommerce Wishlist plugin, with over 100,000+ active installs on WordPress.
Top Features:
- Specify the name or the wishlist page.
- Items once added to the cart are automatically removed from the list.
- Shortcode to place the ‘Add to wishlist’ button wherever desired.
- Customizable wishlist table columns.
- Share wishlist on social channels (Facebook, Twitter, Pinterest, Google+, WhatsApp, email).
- Premium version allows to have several wishlists for the same user, seek an estimate, promotional emails, privacy settings, etc.
Pricing: Free version on WordPress.org, $79 – $499 for the Pro versions, based on the license you choose.
Get TI WooCommerce Wishlist plugin
YITH WooCommerce Wishlist
With over 900000+ active installs, the YITH WooCommerce Wishlist plugin is the most popular. It allows you to expand the functionality of your store by incorporating a wishlist feature.
Top features:
- Allow your customers to create multiple wishlists.
- Choose where to display the WooCommerce wishlist button or link.
- Show the ‘Add to Cart’ button in the wishlist table.
- Send an email to the wishlist owner whenever one of the products in the list is back in stock or on sale.
- Share wishlist on social media (WhatsApp, Instagram, etc).
- Allow users to choose between public, private, and shared visibility for each wishlist.
- Support for product variation (if the user selects a specific color or size and then adds it to the wishlist, these details will be saved).
- Display product price fluctuations in the same way that Amazon does.
Pricing: $95
Get YITH WooCommerce Wishlist plugin
Other WooCommerce wishlist plugins
Also consider the following WooCommerce wishlist plugins if you are a little budget-wise:
Benefits of having a save for Later for WooCommerce
Even if a wishlist has its advantages, saving for later does not lag far behind. Despite its fewer features, it competes strongly with wishlists.
Drives instant purchase as items are saved in cart
Save for Later allows you to add things to your cart and save them for later. When buyers discover their preferred products in the cart, they are even more motivated to complete the checkout process.
As the cart page is the most strategic page to close the deal, customers are more vulnerable to make a purchase. You can also upsell and cross-sell products on the cart page.
Save unlimited products along with quantity
You can save an unlimited number of products in the save for later list as well as save things in quantity. Save for later makes it feasible for your clients to get their favorite color shirt in a pack of three or to give watches to their loved ones during the holiday season.
Customers will find the Save for Later button close to the product page, making it easy for them to save it.
Manage everything from the cart page
Customers can move items from the cart to the Save for Later list or vice versa from the cart page.
No registration required
Creating a wishlist needs an extra step of registration which is not the case when using save for later.
Quick reminder
In comparison to the cart, a wishlist may not be viewed as frequently. We have a tendency to forget what was added to the list because we are humans. Save for later, on the other hand, serves as a handy reminder.
Insights on customer preferences
Customers save less or specific products to cart they are most likely to purchase. This helps you get deep insights into the preferences of the customer. You can design custom-fit marketing campaigns to target customers better based on this data.
Let’s proceed on to the next part, which has three main WooCommerce save for later plugins.
The best WooCommerce Save for Later plugins
StoreApps Save for Later for WooCommerce
This WooCommerce Save for Later plugin allows both guests and logged-in users to save items in cart, nudging them to make an instant purchase.
Top features:
- The plugin works in the same way as a plug-and-play device. It will automatically add the feature to the product page after it is implemented.
- Save for later link is placed exactly below the product name, so that your customers never miss it.
- Allow both guests and registered users to move products from cart to save for later and vice-versa.
- Save unlimited products for an unlimited time.
- Support for both simple and variable products.
Pricing: $49
Get StoreApps Save for Later for WooCommerce plugin
Save for later for WooCommerce
With Save for later for WooCommerce, you can save your customers time by allowing them to buy things without having to look for them again.
Top features:
- Works seamlessly for first-time users and the registered ones.
- Permanent display of the option in the cart page for logged-in users.
- Provides support for simple as well as variable products.
- Save products along with the quantity.
Pricing: $49
Get this Save for Later for WooCommerce plugin
WPC Save For Later for WooCommerce
A WordPress plugin for WooCommerce to add save for later functionality to products in your store.
Top features:
- Add as many products as you want.
- AJAX add or remove to cart.
- WPML compatible.
Pricing: Free
Get WPC Save For Later for WooCommerce plugin
Conclusion
Although some WooCommerce stores install wishlist functionality, others invest in save for later functionality. Given the benefits of both, choosing one is difficult.
We believe Save for Later makes a better conversion choice for you and for your customers, as the customer is bound to revisit the store after adding items to the cart, which corresponds to a higher sales amount, improving your store’s performance.
Yet, this does not mean that wishlists should be ignored, they can be equally useful in helping visitors remember the items they were interested in, and they can also help your brand be more visible to the public.
It is possible to have both if you stretch your budget and don’t mind having both the plugins on your WooCommerce store. We recommend WooCommerce Wishlists and StoreApps Save for Later for WooCommerce plugins.