How to Create Exit Intent Coupon Offers in WooCommerce

Instead of losing that visit immediately, you get one final opportunity to remind visitors about an offer, reduce hesitation, encourage first purchases, or capture their email for follow-up campaigns later.

In this guide, you’ll learn how to create exit intent coupon offers in WooCommerce using Smart Coupons and Icegram Engage.

What you need to create exit intent coupon offers?

To create exit intent coupon offers in WooCommerce, you’ll need:

a way to create the actual coupon offer,
and a way to show it before visitors leave your store.

That’s where Smart Coupons and Icegram Engage work together.

Smart Coupons helps you create offers like:

percentage discounts,
free shipping coupons,
BOGO deals,
URL coupons,
and auto-apply offers.

Then Icegram Engage helps you show those offers through exit intent popups, announcement bars, email forms, and targeted campaigns based on visitor behavior.

Together, they let you create and display targeted coupon offers before visitors leave your WooCommerce store.

How to create exit intent coupon offers in WooCommerce?

Here’s how to get started with the coupon setup.

Step 1: Create a coupon using Smart Coupons

Let’s say you want to show a 10% first-order discount to visitors before they leave your skincare store.

Go to: WooCommerce > Marketing > Coupons > Add coupon

Now:

Enter the coupon code, for example: WELCOME10
Under General > Discount type, select Percentage discount
Set Coupon amount to 10
Enable Auto apply if you want the discount to apply automatically
Enable For new customers if the coupon should work only for first-time buyers
Set Coupon expiry date if you want the offer to run for a limited time

You can also configure:

Usage restriction to limit products/categories
Usage limits to control how many times the coupon can be used

Once done, click Publish.

Check here to know how to create more advanced coupons with Smart Coupons.

Now let’s use Icegram Engage to show this coupon as an exit intent popup before visitors leave your store.

Step 2: Create an exit intent popup in Icegram Engage

Now let’s show that WELCOME10 coupon to visitors before they leave your skincare store.

Go to: WordPress Admin > Icegram Engage > Add New Campaign
Choose a popup template from the Template Gallery and click Use This.
Now enter a campaign name like: Skincare Exit Intent Discount Popup
Under Headline, add text like: Wait! Here’s 10% OFF before you go 👀
Under Message Body, add a short offer description
Next, enable: Use Opt-in / Subscription / Lead capture form
Paste your form embed code
Under Main Call To Action Button > Label, enter text like: Claim my discount
Under Actions, select Open a link and enter the destination URL if needed or else leave it.
Now open the Behavior tab.
- Under Show Trigger, select Exit Intent
- Under Hide Trigger, select Button Click

Now open the Display Rules tab and choose where you want the popup to appear. For this example, you can show it on skincare product pages, cart page or checkout page.

You can also choose whether the popup should appear on desktop, tablet, or mobile devices.

Once everything looks good, click Publish.

Step 3: Send the coupon email to subscribers

Now that your exit intent popup is collecting emails, the next step is sending the coupon to subscribers.

For example, if someone enters their email to claim the WELCOME10 discount, you can send the coupon instantly through your email marketing tool.

Inside your email, you can:

Add the coupon code
Explain the offer briefly
Add a checkout or product page link
Mention coupon expiry if the offer is time-limited

Real ways WooCommerce stores use exit intent coupon offers

Here are some practical ways WooCommerce store owners use exit intent coupon offers.

Move slow-moving inventory without running a storewide sale

Every WooCommerce store has products that just sit there for months. Maybe leftover winter stock, unpopular sizes, or colors nobody’s buying anymore.

Instead of discounting your entire store, you can show exit intent offers like “Wait — get an extra 20% OFF today.” on those product pages.

And move inventory faster without making your whole store look permanently discounted.

Offer free shipping instead of cutting product prices

If you sell expensive products like furniture or electronics, heavy discounts can hurt margins quickly.

In those cases, exit intent offers with free shipping coupons like: “Free shipping on this order” often work better than another percentage-off coupon.

Promote recurring savings for subscription products

If your customers usually reorder products every month, exit intent offers can help push subscriptions instead of one-time purchases.

So instead of “Get 10% OFF”, you can say “Subscribe today and save 15% on every delivery.”

This works really well for coffee subscriptions, supplements, pet food, skincare refills, and other repeat-purchase products.

Read more: How to turn simple products into subscription boxes with WooCommerce?

Increase average order value with bundle offers

If you run a supplements store, exit intent coupon offers can work really well for one click upsell offers like: starter kits, combo packs, monthly bundles, or Buy 2 Get 1 deals.

Why? Because when customers are already planning to buy protein powder, there’s a pretty good chance they’ll also add creatine, vitamins, or pre-workout with the right bundle offer.

Remind visitors the discount is already active during Black Friday sales

During Black Friday, your visitors are moving through stores ridiculously fast.

Half the time they don’t even notice:

sale banners,
coupon announcements,
or checkout offers.

So instead of showing another complicated popup, you can simply remind visitors: “Your Black Friday discount is already applied at checkout” using Smart Coupons’ auto-apply or URL coupon features.

Collect emails instead of giving instant discounts

If you sell courses, templates, ebooks, software, or other digital products, your visitors usually need a little more time before purchasing.

So instead of immediately throwing discount coupons at every visitor, you can use exit intent popups to collect emails first.

Then later, you can send:

launch offers,
premium bundles,
workshop invites,
or abandoned cart reminders

through email campaigns.

Don’t let high-intent visitors leave empty-handed

Getting traffic to your WooCommerce store is already hard.

Losing visitors who were this close to buying hurts even more.

A well-timed exit intent offer won’t magically convert everyone.

But sometimes, a simple 10% discount or a free shipping reminder is enough to stop visitors from leaving and give them one more reason to complete the purchase.

With Smart Coupons and Icegram Engage, you can create those moments without turning your store into a popup circus.

FAQs

What is an exit intent popup in WooCommerce?

An exit intent popup appears when a visitor is about to leave your WooCommerce store. It’s commonly used to show discounts, collect emails, or promote limited-time offers before the visitor exits.

Should I show discounts to every visitor trying to leave?

Not always. For some stores, free shipping, bonus gifts, or bundle offers work better than large discounts. The goal is to reduce hesitation, not train customers to wait for coupons every time.

How soon should the coupon email be sent?

Immediately. If visitors have to wait too long, they often lose interest or forget about the offer completely.

Should I use percentage discounts or fixed discounts?

For lower-priced products, percentage discounts usually feel more attractive.

For higher cart values, fixed discounts like “$20 OFF” or “$50 OFF” often perform better psychologically.