Affiliate for WooCommerce

Use a shortcode on any page or post on your site to show registration forms, and allow people to join your WooCommerce affiliate program.

Choose what information you need from them – name, email, social profiles, how they will promote your brand, etc.

Customize the default form using Elementor Form Builder and Contact Form 7 to get more details about the affiliate.

Review and decide whether to approve or reject the affiliate request. Alternatively, automatically approve specific ‘user roles’, say ‘Customers’ to become your affiliates.

You can recruit unlimited affiliates, but choose wisely.

Affiliate for WooCommerce plugin provides a unique referral link for each affiliate.

When a customer visits through this link, the plugin tracks the visit and assigns commissions once an order is placed.

The default format is: https://www.test.com/?ref={user_id}.

Store admins can customize the tracking parameter. Affiliates have the flexibility to customize affiliate ID or identifier and create visually appealing links.

Here are some affiliate referral link examples:

• https://demo.storeapps.org/?ref=48
• https://demo.storeapps.org/?aff=35
• https://demo.storeapps.org/?ref=peter
• https://demo.storeapps.org/?partners=alexrussell

Additionally, you can enable affiliates to utilize vanity coupons for referrals instead of relying solely on links.

Assign regular WooCommerce coupons to affiliates for promotions and tie them directly to commission tracking.

If a customer makes a purchase using an affiliate coupon, the affiliate earns the commission defined by the admin for that sale.

Learn more →

Configure different commission rates for different affiliates with ease.

While you can set a default storewide commission rate, you must recognize and reward influencers and your customers an additional share for their contributions.

This allows you to set up an influencer program, referral program and ambassador program with flexible commissions.

Provide commission based on specific products and categories, affiliate groups (tags), subscription and renewals, first order, user role, payment method used, referral medium, tiered and lifetime commissions.

We’ll soon include a rule to provide commission based on product taxonomy.

• 20% storewide commission but 30% commissions for three specific affiliates.
• Allow a flat $10 commission on sale of formal shirts to all affiliates.
• Flat $20 commission on sale of digital products to your Gold-tagged affiliates.
• 15% commission only on the first product (mobile) in an order, with no commission on the upsell product (bluetooth headphones).
• 35% commission if affiliate crossed 500 orders.
• No commission for COD or coupon-based orders.
• Affiliate lead generation program – flat $5 commission for free product download through the checkout process.

Set up a multi-tier commission plan where affiliates earn commissions on their own sales and also from the sales generated by people they refer to your program.

John referred Lijo to your affiliate program and Lijo to Gifty. On a successful purchase via Gifty’s referral link, all the three – Gifty, Lijo and John will earn a commission.

You can set up a two-tier, three tier, four tier (multi-level tiers)…unlimited number of tiers in your affiliate program.

Integrate with WooCommerce Subscriptions plugin and set commission plans for both parent subscription orders and subsequent renewals.

• 30% only on parent subscription (zero commission for renewals).
• 25% for first payment and subsequent renewals until canceled.
• $15 on first payment, $10 for subsequent renewals for a specific product.
• $20 on first payment, $10 for the following nine renewals.
• Zero commission on first order, 15% for next six renewals only to John on your online social media marketing course.

and the list goes on…

Attract more affiliates to your program by providing a lifetime commission or residual earnings.

With lifetime commissions enabled, your affiliates continue earning from all subsequent purchases made by customers they’ve referred — even if cookies are cleared, devices change or purchases happen without a referral link.

Lifetime commissions stand out as a leading strategy for affiliate retention, ensuring the continued engagement of valuable affiliates.

Create marketing campaigns, also known as advertising campaigns or unlimited creatives and share them with your affiliates.

Use your familiar WordPress editor to prepare affiliate marketing campaigns in a few minutes. Promote your brand effectively with different marketing assets.

• Affiliate terms and conditions: Outline how affiliates can use links or coupons, find products and understand payout schedules.
• Brand logo and style guidelines: Ensure consistent promotion across blogs, emails and other channels.
• Product visuals and demo videos: Showcase features, benefits and real use cases.
• Landing pages and documentation: Highlight product value and provide step-by-step guidance.
• Swipe files, PDFs and ebooks: Useful for giveaways, product pages and email campaigns.
• Audio, PPTs and video content: Ideal for promoting courses, podcasts or albums.
• Seasonal banners: Ready-to-use creatives for campaigns like Black Friday or Christmas.

Additionally, keep some or all of your campaigns Private by restricting them to specific affiliates only.

Learn more →

Some users, smart in spotting affiliate link will not click on it. Instead they’ll directly type the required URL without the referral params to buy your products.

An alternative to this is to create custom landing pages for your affiliates. They can use these pages to promote your products or services without the need of their referral link or coupon.

Affiliates will earn commission based on the plan you have set for them when a customer makes a purchase through this landing page.

Optimize these pages with compelling headlines, impactful images, relevant copy text and compelling calls to action to enhance their conversion rates.

Make commission payouts via PayPal directly from the plugin to many affiliates at once, like a masspay. The plugin uses PayPal Payouts API to make payments.

You can also use Stripe and PayPal to set up automated commission payouts. Set refund period, minimum and maximum payouts amount to control spendings.

Pay affiliate manually with bank transfer, by wire and mark them as paid for record. You can also assign store credit and reward points to affiliates instead of payouts using Smart Coupons and Points and Rewards plugins respectively.

More about payouts →

Efficiently identify and organize specific affiliates using tags and also assign a commission plan tailored to them.

Utilize default tags and add your own for further customization. For instance, label your top eight performing affiliates with the ‘Influencer’ tag, while label the Dormant tag to affiliates with no sales yet.

Apart from grouping, these tags also aid in locating specific affiliates, along with some predefined labels.

Know which affiliate is promoting what and how well! The affiliate leaderboard shows you, top-performing partners, at a glance.

The plugin automatically links WooCommerce orders with affiliates and updates commission status as order status changes. Pending to Completed, Completed to Refunded…you don’t need to lift a finger.

The product and customer-level performance, order synchronization, conversion rates and other valuable metrics provide you deeper insights into affiliate’s performance and sales.

There’s also the Visitors dashboard to monitor referring URL, conversion medium, user agent i.e. browser, device and other metrics per affiliate.

A self-care dashboard (affiliate portal or affiliate area) for your affiliates. They can track and manage everything from their ‘My Account’ section.

Within this dashboard, affiliates can seamlessly generate and customize their referral URLs, request coupons, track commissions, monitor performance metrics and utilize marketing assets to effectively promote your brand.

You can also show the affiliate’s dashboard on any custom page using a shortcode.

There’s also a ‘Network Tab’ for multi-tier that allow both affiliates and admins to view and manage the child chain for affiliates.

This simplifies the affiliate experience, enabling them to manage and optimize their efforts efficiently.

Use our Smart Manager plugin to easily view, manage and bulk edit affiliate details using an Excel-like spreadsheet.

• Approve affiliate requests in bulk.
• Manage form fields and lifetime commissions.
• Bulk assign tags to hundreds of affiliates or locate specific affiliates using advanced filters. Assign parent to an affiliate.

Learn more about bulk managing affiliates →

• Credit first or last affiliate with commission who referred the customer.
• Allow or block self-referrals (affiliates earning on their own purchases).
• Export affiliate data to CSV — all or filtered.
• Monthly performance summary emails to keep affiliates motivated.
• Affiliate program performance directly to owner’s inbox each month.
• Direct link tracking – Let affiliates link to your site without their referral link.

Refer Affiliate for WooCommerce documentation to know more.