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How to Create and Upsell WooCommerce Product Bundles?

A WooCommerce store is selling a single soap for $1 and a bundle of three soaps for $2. What would you choose?

Of course, the latter right. Why? Because you are getting more at a less price. That’s the power of WooCommerce product bundles. More value at the best price.

Why product bundles, how to create them, how successfully you can upsell them and grow sales on your WooCommerce store – continue reading to find out.

Bonus ReadUse cases of product bundles and which type of WooCommerce store should use which tactic to upsell bundles!

Product bundles are irresistible bait for customers

Product bundles consist of some individual goods or services that are sold to consumers as one combined package. With the upsurge in online shopping, selling or upselling product bundles can prove to be highly successful!

The core reason to add product bundles on your WooCommerce store is that it throws light to the similar products you offer, attracting the consumer to explore and buy more.

Let us dive deep and understand the three types of product bundles most widely used:

1. Bundle of related products (different or same) offered separately along with the main product

product bundle example

Example – On the purchase of a laptop, you get a set of accessories that includes mouse, headphones, memory card reader and other as a bundle (bundle of different products) is an upsell.

Another example would be on the purchase of a razor, a set of blades as a bundle (bundle of the same product).

2. The main product and related products combined as a bundle

Example – A whole kit consisting of football, pair of shin guard, socks, arm sleeves, sipper and pump, and duffle bag offered as a bundle.

3. Multiple quantities of the same product or product type offered as a bundle

Example – Pack of 3 same deodorants or all 7 Harry Potter books combined as a bundle.

After skimming through different kinds of bundles, let us understand ‘how’ to upsell product bundles via Smart Offers and grow sales! It is as simple and quick as it could be.

But first, let’s see how to create product bundles the easy way.

How do I create a bundle product in WooCommerce?

Chained Products plugin makes it easy to create product bundles, forced sells, giveaways and combos.

In this example, we are creating a bundle wherein on purchase of a Dell laptop, users also get a laptop bag and a USB light.

configure woocommerce product bundles using chained products
 
You can create a new bundle or chain products to an existing one to make a bundle.

  1. Under Product data, select the ‘Product type’. Here, we select ‘Simple product’.
  2. Now go to ‘Linked Products’ to add products for the bundle.
  3. Start typing name of a product. Select the exact product from the suggestions displayed and also set quantities for each.
  4. If you would like stock of chained products to reduce when the main product is order, tick ‘Manage stock’ for chained products.
  5. Set up the price and all other details for the main product as usual.
  6. Click ‘Update’ or ‘Publish’ to save the changes.

That’s it. Within a minute, your product bundle is ready. Here’s how it will look when a user sees a Dell laptop.

Get Chained Products plugin

Now let’s see how to upsell WooCommerce product bundles

You know upsell offers are a great bait to encourage visitors spend more. But if you have a bundle as an upsell, don’t you feel the deal becomes even sweeter? You can pitch relevant products to users, give your product more visibility and user will also be delighted.

Once you create your WooCommerce product bundle, you are now ready to set-up an offer to upsell your bundle using Smart Offers plugin.

Example 1: Upselling a bundle of different products on purchase of the main product

NOTE: In this case, both the main product and bundle will be added to the customer’s cart.

To start with, let us take this example: You want to offer GoPro Action Camera Kit (product bundle) to any customer who has a GoPro Camera in their cart.

Here’s how you can simply create an offer:

Step 1: Choose product and price

Click on ‘What To Offer’. Add details of the product you want to upsell along with the price.

Step 2: Set targeting rules

The next tab displays the Offer rules. This is the tab where you can decide the conditions as to when should your customer see this offer.

For instance, you want to show this offer only when the customer has added GoPro Hero Black in their cart and not GoPro Action Camera Kit. Otherwise, it makes no sense.

Smart Offers also gives you options like cart total, the number of products, product category, and others to target your upsell offer.

Step 3: Select page to show the offer

product bundle targeting rules

Further, decide where you want to show the offer. Here’s a quick synopsis of the option Smart Offers provides. Self-explanatory!

Step 4: Choose how to show the offer

show product bundle upsell offer as popup or inline

The next step is to decide how to show the offer. You can choose to show the offer as an ‘Inline’ or a ‘Popup’.

Step 5: Set next set of actions on offer acceptance

product bundle accept offer rules

Now we come to the crucial step as to what to do next as the customer accepts the offer. You can choose from a range of options as shown above.

Here, we choose ‘Add the offered product to cart’. Moreover, we also selected the “Instant Checkout” option.

That’s it! You are almost done creating an upsell offer for anyone who adds GoPro Hero Black in their cart! You have the power to control and design your offer, enough to scale up efficiently!

Step 6: Set next set of actions on offer rejection

hide product bundle upsell offer

However, if your customer declines the offer, you can choose the next action item from any of the above by clicking on the ‘Skip Actions’ tab.

Congratulations! You’re done with creating an upsell offer for your product bundle on your WooCommerce store.

upsell product bundle

We’ll now see another example of upselling a bundle of the same product.

Example 2: Upselling a bundle of the same products on purchase of the main product

NOTE: In this case, the main product will get replaced by the bundle and get added to the customer’s cart.

In this example, the customer who intends to purchase a single product; say Oreo cookie, we upsell a pack of 4 Oreo cookies (bundle of the same product) when he adds a single cookie pack to his cart!

And when the customer accepts the offer, the single Oreo pack should be replaced by the bundle.

Step 1: Choose product and price

product bundle upsell of same product

Click on ‘What To Offer’. Here, the offered product is ‘Oreo Snack Pack Of 4’ at a fixed price.

Step 2: Set targeting rules

product bundle upsell offer rules

In our example, two of the most important requirements are:

  • The customer should have a pack of Oreo cookies in the cart
  • The customer should not have Oreo cookie pack of 4 (bundle) in the cart!

You can also specify the quantity if need be.

Step 3: Select page to show the offer
Cart page, checkout page or other, decide where you want to show this offer.

Step 4: Choose how to show the offer
Similarly, decide ‘how’ to show the offer – Inline or as a Popup.

Step 5: Set next set of actions on offer acceptance

Again, this is a crucial step to decide what happens if your customer accepts or rejects the offer! Smart offers give you a list of options to choose from.

Here,

  • Click the ‘Add the offered product to cart’ box to add the Oreo bundle to the cart.
  • Click the ‘Remove these products from cart’, to remove the single Oreo cookie.

Step 6: Set next set of actions on offer rejection
You can simply choose to hide your offer likewise in the above example if the customer rejects the product bundle upsell offer.

Bravo! You have created another WooCommerce product bundle offer easily.

You are now all set to create awesome WooCommerce product bundles and plan the growth of your business!

6 best use cases of WooCommerce product bundles upsell for different store types

After knowing how to create product bundle upsells, let us have a look at a few examples where you can upsell different types of product bundles on your WooCommerce store. These cases are interchangeable.

1. Upsell related products as a bundle at a discount

Best suited for – Electronics, Health & Fitness

Let’s say you are an electrical equipment store and someone purchases a mobile phone. You can offer a bundle of protective case and headphones to them.

If you are a fitness trainer and when someone buys your fitness plan, you can offer them a bundle of dietary supplements and protein shakes as a complementary offer.

2. Upsell each related product in a bundle by showing the reduced price of each product

Best suited for – Fashion, Grooming

A person wants to buy a razor. Naturally, an offer where you upsell blades is common and the customer may or may not buy based on his need.

But along with blades, if you add shaving cream and after gel as a bundle (let’s call it shaving kit), the deal is even sweetened. And if you show reduced prices of each product, the customer won’t deny that offer.

3. Upsell entire bundle at a reduced price

Best suited for – Groceries, FMCG

One soap costs $1, but a pack of 4 soaps costs $3. What you’ll choose?

Now, you won’t have time to go to grocery each time to buy one soap. And there’s a need for soap daily. So obviously, smart people will choose the bundle of 4 soaps.

4. Upsell product bundles on quantity/size without discount

Best suited for – Groceries, FMCG

In the previous example, you offered a bundle at a discount. But in this case, increase the quantity while keeping the price unchanged.

Example – If one soap cost $1, offer 5 soaps at $4.

Both use cases – 3 and 4 are the most widely used and most successful.

5. Upsell premium products as a bundle

Best suited for – Travel, Tourism

Clubbing premium products is also a great upsell tactic.

Example – Holiday packages are also bundled deals. Offering a stay in hotel + lunch and dinner + air ticket as a bundle.

6. Upsell product bundles showing comparison price

Best suited for – Digital goods

Offer in a bundle product that does a similar task or one after the other tasks – like before checkout and after checkout.

For example, if you buy our Smart Offers, WooCommerce Buy Now, Custom Thank You Page plugins and other resources individually, it will cost you around $500.

Instead, we are offering all these together as a bundled product called WooCommerce Marketing Bundle at just $199.

Here the offer is irresistible is self-evitable. Right?

7. Upsell bundle as Buy One Get More (Paid/Free)

Best suited for – Food & Beverages

Purchase 1 large-sized pizza, get two small-sized pizzas at just an additional $3.

Or buy a big bottle of Coke and get two small Tropicana juices for free.

This is a psychological and emotional marketing tactic. We can’t resist our cravings and sellers take full advantage of it.

These are just some of the many use-cases!

Use Smart Offers plugin to run these offers on your store and start getting extra sales today.

Buy Smart Offers

Conclusion

Now that you are well versed with what is bundles, how to create bundles and some of the use cases, are you ready to set new targets for your business growth? Use this simplified plugin and keep adding more to your store, bit by bit with Smart Offers!

Until we bring in something new to your plate, happy growing!

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