8 Strategies to Boost BFCM Customer Loyalty (With Smart Coupons Plugin)

The Black Friday festive season is your perfect chance to win customer hearts for the long run.

Instead of focusing only on one-day sales, you can use this shopping frenzy to build trust, reward loyalty and keep customers returning even after the discounts end.

With the Smart Coupons plugin, you can create personalized offers or instant rewards that turn deal hunters into loyal customers.

So, let’s explore eight powerful ways to build lasting customer relationships this Black Friday season.

Top 8 strategies to boost Black Friday customer loyalty using Smart Coupons

Smart Coupons is an advanced WooCommerce coupons plugin. It helps you create dynamic discounts, gift cards and personalized offers that keep customers coming back.

Free gift with purchase

During Black Friday, shoppers expect discounts. So, why not surprise them with something extra? Offering a free gift with purchase is a great way to make customers feel valued.

With Smart Coupons, you can easily set up “Free Gift” offers or automatic gift rewards at checkout.

These thoughtful extras not only boost conversions but also encourage repeat purchases and word-of-mouth referrals — creating loyal customers long after the Black Friday rush ends.

Here’s how you can offer free gifts using the Smart Coupons plugin.

• Go to your WordPress admin panel > Marketing > Coupons > Add Coupons.
• Name your coupon and set the Discount type as Fixed cart discount. Also, select the coupon amount as 0.
• You can now configure the other settings as per your requirements.
• Enable the For new users only option.
• If you want this coupon to auto-apply on all purchases, tick the Auto-apply option.
• Under the Usage restriction > Exclude products, select products you want to provide as gifts as these products should not be purchased by customers.
• Next, go to Actions > Add products to the cart and search for the product(s) you want to give as a gift.
• Now add product quantities of the gifts.
• Under Discount of, select the percentage discount and enter 100.
• You can also add a personalized thank you note with the gift to appreciate the customers.
• Publish the coupon.

That’s it.

When the coupon is applied, the free gifts will be added to the cart.

Buy 1 Get 1 free offer

Black Friday shoppers love deals that feel like bonuses — and a BOGO offer does exactly that.

A well-planned BOGO deal builds customer loyalty because it feels like a win-win.

Shoppers get more of what they love, and you strengthen their connection to your brand. They’re far more likely to return for future sales — even after the Black Friday hype ends.

Here’s how to set up BOGO offers with Smart Coupons:

• Go to WordPress Admin > Marketing > Coupons > Add Coupon.
• In the General tab, select Fixed cart discount and set the coupon amount to 0.
• Under Usage restrictions, select the product for the BOGO offer (e.g., “Large Red T-Shirt”).



• In the Actions tab, choose Add products to cart, select the same product and set the Quantity and Discount (100% for free).



• Click Publish, and your BOGO offer is ready to roll this Black Friday!

You can also offer Buy 2, get 1 free or Buy more, get more.

Store credits with purchase/ for refunds

Another great way to boost Black Friday customer loyalty is by offering store credits.

These are like small treasures for your customers that not only add value to their purchase but also give your customers a reason to come back and shop again.

By offering these, you create a win-win situation with your customers where they feel appreciated and also return for future purchases to redeem.

Here’s how to do it with Smart Coupons:

• Go to the WordPress Admin panel > Marketing > Coupons.
• Select the Send Store Credit tab.
• Enter the email IDs of the recently purchased users.
• Set the desired store credit amount and expiry date (if any).
• Add a personalized note to make your customers feel more special.
• Click on send.

Your customers will receive the email about their store credits.

You can also offer store credits to your customers instead of a cash refund so that they can come back and make another purchase.

This is a win-win situation where your customers get something for a refund, and you also get a chance to make repeat sales to minimize revenue loss.

Boost repeat purchases with cashback coupons

You can also encourage repeat purchases with cashback coupons this Black Friday. These types of coupons offer a credit to customers that they can use on their future orders.

Overall, it creates a cycle that benefits both you and your customers – while they enjoy extra savings, you build a loyal customer base that is eager to make repeat purchases.

• Go to your WordPress Admin panel > Marketing > Coupons > Add new coupon.
• Click on Generate coupon code or enter your own code.
• Enter coupon description for reference – Cashback offer on laptop.
• Select Store Credit / Gift Certificate as the Discount type from the drop-down.
• Under Valid for, select 15 days. It will automatically generate the expiry date based on the purchase date.
• Publish the coupon.
• Now, go to the WordPress Admin panel > Products.
• Edit your product.
• Look for Coupons under the General tab.
• Search and select the cashback coupon created above.
• Select Update to save changes.

And you are done.

Now, whenever a person purchases the said product, they will receive this coupon automatically in their My Account and email.

Issue coupons for the next purchase

To boost Black Friday customer loyalty, issue coupons for future purchases.

When a customer receives a discount like this, they are most likely to return and make another purchase.

Here are the steps to issue coupons for a specific product:

• Go to WordPress Admin panel > Coupons.
• Create a new coupon. Refer to these steps to create your coupons. You can create different types of coupons, such as gift certificates, time-based discount, location-based discount, etc.
• Head over to the WordPress Admin panel > Products.
• Now select and edit the product on which you want to issue the coupon.
• Go to the General tab and then the Coupons section. Here, search for the coupon you created.

Note: You can add multiple coupons to issue along with that particular product.

• Complete the other details of the product.
• Click on Update to save all the changes.

Offer bulk discounts for bigger spends

Do you want to encourage your customers to spend a little more? Well, try bulk discounts this Black Friday. This is a simple yet powerful strategy to motivate your customers to buy a little more to get a bigger discount.

This way, you can reward higher spending, which will boost your sales. It also helps you to build a stronger relationship with your customer, as they will feel rewarded for their loyalty.

• Go to your WordPress admin panel. And then Marketing > Coupons > Add a new coupon.
• Give your coupon a name.
• Now set the Discount type as a Percentage discount.
• For the coupon amount, set it to 25%.
• Next, enable Auto-apply.
• Now go to the Usage restrictions > Products tab. Here, choose the product for which you want to give a discount.
• Now scroll down a bit and locate the Product quantity-based restriction section. Here, you can set the minimum and maximum quantity. For example, set the minimum quantity as 10.
• Finally, publish the coupon.

Exclusive discounts via URL coupons

URL coupons are an easy way to offer exclusive discounts to your loyal customers with a single click. By sharing a unique coupon link with your customers, they can enjoy the discount without needing a code. This elevates their overall shopping experience.

It gives them a sense of exclusivity, where they feel like they are getting something special, which helps build BFCM customer loyalty and increases their return for a similar experience.

• Create a coupon and publish it. Refer to these steps or watch the video.
• Once you publish the coupon, look to the right to see the checkbox named Coupon shareable link.
• Click on the button Click to copy to copy the coupon link.
• Share these links with your exclusive customers via email or social media.

Flash sales for Black Friday

During Black Friday, a flash sale or time-bound offer is the perfect way to fuel more excitement while strengthening customer loyalty.

When customers know your store runs exciting, time-bound offers, they’ll keep coming back — not just for Black Friday, but for every sale after it.

Here’s how to set up a Black Friday flash sale coupon across your WooCommerce store:

• Activate the Smart Coupons plugin and go to WordPress Admin > Marketing > Coupons > Add Coupon.
• Name the coupon (e.g., BlackFriday20) and add a short, visible description (Black Friday Flash Sale: 20% Off for 2 Days!).
• Select Percentage Discount and set your offer (e.g., 20% off). Set coupon expiry date and time.
• Under the Publish section, click edit to schedule the start and end time — for example, from Nov 28, 12:00 AM to Nov 30, 01:00 AM.



• Enable Auto-apply so customers get the discount instantly.
• Under Smart Coupons Settings > Display Coupons, select the coupon (BlackFriday20) and Enable store notice for the coupon to announce your sale banner.
• Choose a display style and save changes.

Try Smart Coupons Live Demo

Wrapping it up!

Black Friday brings floods of new customers hunting for deals. Want to transform Black Friday transactions into lasting customer relationships?

You can use the Smart Coupons plugin and set up the aforementioned strategies to bring more sales. You can create a Black Friday customer loyalty machine that turns seasonal shoppers into year-round revenue.

Start with any strategy this Black Friday. Test, measure and refine them if needed.

Get Smart Coupons plugin