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10 Best Plugins to Manage WooCommerce Variable Products

Managing WooCommerce variable products in bulk, pricing them in bulk, update product variations in cart, variation swatches and more...all top plugins covered.

Last updated on July 6, 2021

This is not another article that covers how to create a WooCommerce variable product.

But, what lies beyond it. Default WooCommerce falls short in managing variable products or WooCommerce product variations.

So, here we will be covering some plugins that help both store owners and their customers, how they can save time, get free from stress, do tasks speedily and boost sales while managing WooCommerce variable products.

Keep reading further if you want to boost your store productivity.

10 plugins to manage WooCommerce variable products / WooCommerce product variations

Some of these plugins are helpful for store owners, some of them for your customers. Let’s look at the popular ones with their features and pricing.

Smart Manager

WooCommerce Smart Manager dashboard

Smart Manager for WooCommerce and WordPress is a popular, premium plugin that helps you manage your entire store 10x faster, using an Excel-like spreadsheet.

Products, orders, posts, coupons, users, any WordPress post type, you can manage them all.

What makes it stand out are its features like bulk edit, inline edit, advanced search, export CSV to manage variable products / product variations.

Top features:

  • View and manage product variations from one place
  • Directly add as many variable products and product variations as you want
  • Inline edit (make an edit directly) any product sale price, regular price, description, etc.
  • Manage backorders, inventory, set stock status and quantity
  • Bulk edit products – price, categories, attributes, inventory and all other product related fields. Also bulk edit custom fields. View list of all fields you can bulk edit for products.
  • Apply filters and make an edit to your products
  • Export variable products data as CSV
  • Sort products based on pricing
  • Manage media directly – add, delete ‘Product Gallery Images’
  • Create Excel-like custom views or segmented views for all post types

and a lot more…

Pricing: Free version on, premium version for $149

Get Smart Manager

Bulk Variations Manager

Manage WooCommerce variable products using Bulk Variations Manager

Bulk Variations Manager for WooCommerce plugin helps you create thousands of product variations in bulk at once. And set a differential price based on attributes.

Top features:

  • Add a bunch of variations to multiple products using product attributes.
  • Create new variable products and add many variants to them in bulk. Add to an existing product or to all products in a category.
  • Add, update and delete hundred, five hundred or even thousands of product variations from one simple form.
  • Set base price and differential price. The plugin will automatically calculate the final price for each product variant and update them automatically.
  • For example, set the base price of a t-shirt to $12, keep the same price for Small size but add $2 for Medium, add $4 for Large size. Reduce $1 for white color.
  • Bulk delete variations from products

Pricing: $49

Get Bulk Variations Manager plugin

WooCommerce Update Variations in Cart

Update WooCommerce product variations in cart

This WooCommerce cart plugin allows users to change and update product variations based on attributes (color, size, weight, etc) directly from the cart without disrupting the user flow. Update cart with ajax, no page reload.

Top features:

  • Install and activate the plugin and all existing products & newly created variable products will automatically be enabled with the feature to change variation in cart.
  • Option to change the text for the ‘Change’ variation link. ‘Update Variation’, ‘Change Variation’…keep whatever you feel like.
  • Your users can change variations for multiple / unlimited products on the cart page in one go. Select variants, click on Update. The changes will be automatically reflected along with the change in price if any.
  • Have created custom product attributes for unique products? Your user can change that too from the cart page for that product.
  • If a user has added any subscription product variant and wants to update it; like update from a single year subscription license to five years license, the user can do it from the cart itself.

Pricing: $29

Get Update Variations in Cart plugin

WooCommerce Sold Individually

WooCommerce product variations sold individually

WooCommerce Sold Individually plugin lets you sell only one quantity of a product in an order. This is to maintain exclusivity, avoid going out of stock early and also enable more new users to grab the product.

The plugin also allows you to buy multiple products in one order but again, the quantity will be one.

Consider, for example, you sell a variable product named Ship Your Idea in black and blue color variants respectively. Then your customers can add only one quantity of each variant in one order. That means, one blue and one black color Hoodie in a single order but not two quantities of either blue or black.

Pricing: $19

Get Sold Individually plugin

Variation Swatches for WooCommerce

Variation Swatches for WooCommerce
Variation Swatches for WooCommerce plugin

The most popular swatches plugin on WordPress with 100000+ active installs. It offers an aesthetic and professional experience to select attributes for variation products. It turns the product variation select options fields into radio images, colors, and labels. So, you can say goodbye to dropdown product attribute fields.

Top features:

  • Auto convert dropdown into image swatches if variation has a featured image set
  • Display swatch in catalog / archive page
  • Dual color variation swatches
  • Display single selected attribute on shop page
  • Set MORE link To align attribute variation swatches
  • Change Product Gallery Image selecting only color variation Like Amazon and AliExpress (Or selected variation)
  • Generate variation link
  • Product-based swatch customization

Pricing: Free version on, premium versions from $49

Get this Variation Swatches plugin

Variation Swatches and Photos

Variation Swatches and Photos

WooCommerce Variation Swatches and Photos plugin allows you to show colors and photos as alternatives to dropdowns for variations of variable products.

Using color and image swatches provides a much nicer way to display variations of a product, available styles, available sizes, or pretty much anything else you can display using an image or color.

The admin interface allows you to define colors and images at attribute level or product level.

Pricing: $99

Get Variation Swatches and Photos plugin

Variation Swatches for WooCommerce

Variations Swatches for WooCommerce

Another popular plugin on WordPress with 60000+ active installs. This plugin will help you select style for each attribute like color, image or label. With this plugin, you can present product colors, sizes, styles and many things in a better way which is not supported by WooCommerce.

This plugin only adds more options to show product variations with swatches. It doesn’t touch the default drop-down style of WooCommerce.

Top features:

  • Completely integrate with WooCommerce plugin
  • Works on variable product only
  • Create attribute color swatches
  • Create attribute image swatches
  • Create attribute label / text swatches
  • Manage attribute globally
  • Create new attribute swatch in product editing page

Pricing: Free version on

Get this Variation Swatches plugin

WooSwatches – WooCommerce Color or Image Variation Swatches

WooSwatches color label variations

Best-selling WooCommerce variation swatches plugin on CodeCanyon. Convert your normal variable attribute dropdown select to nicely looking color or image select.

Top features:

  • Supports color / image / text variation swatches and dropdown select
  • Woocommerce improved variable product attributes and attribute swatches
  • Global color or image values for attributes
  • Inbuilt color / image product filter.
  • Works on mobile devices
  • Different sizes of swatch from small to large
  • Square as well as round swatch support
  • Option to display option name below swatch
  • Show selected option name on single product page
  • Shows color or image swatches on shop / category / tag archive pages
  • Inbuilt direct variation link feature
  • Slider for shop swatches if swatches number is higher than set value

Pricing: $19

Get WooSwatches plugin

Improved Product Options for WooCommerce

Improved Product Options for WooCommerce

Improved Variable Product Attributes for WooCommerce is a plugin on CodeCanyon that improves attributes selection in your shop. Set up your shop attribute styles and never show the Out of stock option. Use text, HTML, images or color to show product variation selectors to your customers.

Top features:

  • Force users to always get the Add to cart button
  • AJAX add to cart support for variable products within the product archives
  • Add custom product options
  • Product backorder notification support
  • Override as many attributes and their terms as you have in your shop. Select one of the available Attribute styles (text, thumbnail, color or HTML), set a customization for each term, override attribute name and add attribute descriptions.
  • Reorder your shop attributes on the single page. Use the drag and drop customization manager to customize your attributes.
  • WPML support

Pricing: $24

Get Improved Product Options plugin

YITH WooCommerce Color And Label Variations

YITH WooCommerce Color And Label Variations
YITH WooCommerce Color And Label Variations plugin

YITH WooCommerce Color and Label Variations allow you to replace standard WooCommerce selects with icons, custom images and dynamic labels. The plugin is extremely versatile and adapts to any type of product.

Top features:

  • Select a color picker for each variation
  • Create an image attribute
  • Different image gallery per variation
  • Add a tooltip to your attributes
  • Create a description attribute
  • Show variations also on the Shop page
  • Update the product image in a dynamic way
  • Enhance the “Additional information” tab
  • Create a custom label
  • Show single variations on archive page

Pricing: Free version on, paid version for $90

Get this Color And Label Variations plugin


So, we have covered the best, most popular and highly rated WooCommerce variable products plugin.

And yes, these are not limited to variation swatches but also related to the management of product variations.

Pick your choice wisely.

Have more plugins you feel should get added to the list? Drop a comment below.

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