Having your visitors reach the checkout page and not make any purchase could be the most disappointing thing to witness. If that’s a point of concern for you too, take a look at your checkout page flow.
You may find many points where you can dig deeper to figure — why are people leaving without swiping their cards? You should ideally be working on optimizing every single step to make it more convenient for your visitors.
If that sounds like a tough road, an effective WooCommerce checkout manager which can identify and work on those gaps would make things easier for you.
This article will help you to set up an ideal WooCommerce checkout manager to take your checkout optimization to the next level.
What does an ideal WooCommerce checkout manager mean?
WooCommerce checkout manager doesn’t just revolve around the checkout page, though it is the most crucial stage. It starts from the moment your visitor adds any product to the cart and ends with them completing the payment.
You have to take care of the entire checkout flow and not just focus on optimizing only the checkout page.
So what does this checkout flow include?
- Cart options
- Check out page
- Thank You page
Look into the entire flow. While doing so, make sure to eliminate every potential challenge your visitor could encounter. That’s your ideal checkout manager. Because getting your target audience’s attention may not be a big challenge but making them stay definitely is.
Let’s begin with the cart options you can try on your store.
Cart options for your WooCommerce store
Side cart, skip cart, menu cart, floating cart…there are many. Based on what you sell, you may want to try from some of the below WooCommerce cart options.
The side cart opens up a sidebar whenever users need to review their cart. It doesn’t take them to another page but rather lets them check their cart items from the same page they’re on.
This cart type is beneficial for majority of stores and products purchased in an order are limited. Digital products, clothing, accessories, stationery, selling stores can take advantage of side cart.
If you wish to take your visitors directly to the checkout page without fiddling with the review cart option, this is what you need.
Skip cart enables them to complete the transaction swiftly, significantly reducing the cart abandonment rate. That said, it is obvious that this cart type should be used for high-ticket services like digital products, subscriptions, one-on-one coaching sessions or downloadables.
Ajax add to cart
The ajax add to cart option allows you to add single or multiple products to the cart and review them without having to reload the cart page every time. This tremendously helps with speeding up your customer’s transaction.
Ajax add to cart is a great option for groceries where the visitors tend to multiple products.
Update variations in cart
Here, if users want to change product variations or quantity, they don’t need to go back to the product page/shopping page. They can update the product variations based on attributes directly from the cart.
Electronics, cosmetics, health and fitness, groceries selling stores will find this useful.
We recommend WooCommerce Update Variations in Cart plugin for this cart type. No configuration, no coding required.
Different types of checkout optimization options
The transition between your product page & payment page is probably the most important determinant of your sales. The kind of check-out option you activate determines that.
Now, this selection is never random. To ensure you make the right choice, keep in mind these three important factors:
- Your store/product type
- The convenience of your visitors
- The store analytics (marketing strategy)
Here are some of the check-out flow options that you can explore!
This is the same thing we were referring to while mentioning the skip cart option. With direct checkout, the visitors get to skip the cart page, and are diverted directly to the checkout page.
The only drawback the visitors could face is not getting a chance to review the cart directly before making the payment. However, you could solve this concern by enabling the side cart option on your WooCommerce store.
Just like the direct checkout option, the visitors can directly complete their purchase with just one click. The customer’s data and payment details get pre-filled based on their purchase history.
Despite having an instant checkout and smooth transition for the visitors, it might disrupt the process if the visitors don’t wish to continue with the same data/payment method.
As the name indicates, with this checkout type — the entire flow of the checkout process is summed up on one single page.
The product information, cart icon, payment details and the checkout form are all on the same page. Hence, the person doesn’t get diverted from the purchase as they don’t shuffle between the tabs. This checkout option is best suitable for high-ticket products/services, digital products or any store that sells an exclusive line of products.
We recommend the official WooCommerce one page checkout extension.
A multi-step checkout has several pages and steps for the visitor to cross to get to the checkout page. It keeps the customer updated with every before-after step in detail. No doubt it’s time-consuming, but customers love it when they get to review their decision at every step.
It’s an ideal checkout option for the WooCommerce stores dealing in industries like clothing, retail, electronics.
Note: All of the options mentioned above have their share of pros and cons. You can still manage to make the most out of them by understanding which one will suit your WooCommerce store (as per your industry/niche/product type).
WooCommerce plugin for cart and checkout optimization
Cashier plugin is a complete package that offers you incredible WooCommerce checkout optimization features.
Everything that we discussed above from one-click checkout, direct checkout, side cart and a lot more enhancements are available with Cashier.
Cashier makes your visitor’s buying journey effortless with:
- Direct/one-click checkout options to complete the transaction faster with the Buy Now button.
- Side cart option to be able to review their shopping list right from the page they’re browsing on.
- Present better recommendations based on the customer’s buying history.
- Compatibility with WooCommerce Subscriptions.
- Enabling the Buy Now button storewide or for any specific product categories, as you like.
- Put the Buy Now link in emails, social media, blog posts and everywhere else you wish to promote & sell your products.
- Smartly increase the order value by displaying cart notices of free shipping.
- Track profits earned by entering cost of goods for simple and variable products.
Cashier is a total steal for its price!
Other popular checkout manager plugins
When on the checkout page, it is advisable not to tinker with too many options. It can put customers off anytime, increasing abandonment rates.
However, you can add and remove custom fields based on conditions wherever necessary, so that customers are left with minimum fields to fill and they checkout faster. Here’s our top three picks.
WooCommerce Checkout Field Editor
The official WooCommerce Checkout Field Editor plugin. It lets you add, remove necessary fields on your checkout page based on your requirements.
Core fields can also be moved around giving you more control over your checkout without touching the code.
- Supports nine custom field types.
- Edit three types of fields with this plugin – billing, shipping, additional fields section.
- Add seven different types of attributes (called ‘Columns’ by the plugin) like name, type, label…
- Use a custom field in the WooCommerce emails.
Checkout Field Editor for WooCommerce (Checkout Manager)
If you’re looking for an advanced WooCommerce checkout field editor plugin with multiple customization options, this plugin by ThemeHigh is a good option to explore.
- Support for seventeen custom checkout field types.
- Add new fields into the billing, shipping and additional sections.
- Display fields based on conditions like cart content and price, user roles, product specifications.
- Display fields based on shipping options and payment methods.
- Rearrange the fields as per convenience.
- Add custom class for styling the fields.
- Change address display format.
Checkout Manager for WooCommerce
This is a simple plugin that lets you make changes in the billing, shipping and other additional fields with options like add, delete and reorder the fields.
- Options to create and add two types of fields like text field and text area.
- Options to enable, disable, mandate any field.
- Option to change the label name.
- Option to create a file-upload field, heading, date time picker, radio button and so on.
Build customer relationships with custom thank you pages
As much as it is important to get your visitors to complete the payment process smoothly, it is crucial how you communicate with them post that.
Optimizing the order complete page i.e. your thank you message page powerfully is the best way to answer your customers’ – what’s next?
This customer has paid for some of your product or services which incurs they trust you more. So why not leverage this trust to help them discover some more beneficial products for them & grow your sales?
StoreApps’ Custom Thank You Page for WooCommerce plugin helps you convert your thank you page into a powerful marketing tool. The plugin:
- Offers highly converting readymade custom thank you page templates.
- Shows upsell/cross-sell product recommendations on the page.
- Gives you an option to link your social media accounts.
- Provides page builders, themes to create an effective thank you page.
- Allows you to enable a thank you page for each product.
All these and many other features that you can use and set up yourself with absolutely no coding skills required!
Before you leave some more money on the table, start optimizing your checkout process with all this information and awareness you have in your kit now.
If this is your first time working on the WooCommerce checkout optimization, we believe the super-easy features and no-coding way of the Cashier plugin will help you kickstart your journey in the best way possible.