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8 Best Plugins to Optimize WooCommerce Checkout

Last updated on November 11, 2020

This is not another list post on WooCommerce checkout plugins. Because here, you’ll learn what type of checkout works best for your website and why. Along with the plugins for each.

Moreover, you’ll also see some basic coding aspects to customize your WooCommerce checkout page as well as some strategies to grow sales. So let’s begin.

WooCommerce checkout is like a gravitational force

woocommerce checkout compared to gravity

It was from the apple, Newton discovered gravity – the pull force or attraction. Right?

Similarly, in WooCommerce, it’s the checkout process / checkout page that pulls or gravitates visitors from the buying stage to your paying customer database.

The checkout page is from where you get the money. And you make sure you do it right.

However standard WooCommerce checkout won’t convert everytime

Now, if your users have made it to the cart or checkout page, it’s an achievement. Not many design their sales funnel right.

But the default WooCommerce checkout page won’t work always.

Why?

Because all customers are not the same. Some may find form filling cumbersome, some may find confusing steps, some may find unwanted fields. This forces customers to leave the checkout immediately.

If your checkout process is not optimized, customers will abandon no matter how strong your offer or product is.

To turnaround this scenario, it’s mandated to modify the checkout experience so that the user passes through the purchase stage smoothly and hassle-free. It involves efforts but results yielded are very fruitful – more sales, potential leads, more customer loyalty, etc.

That said, let’s come to the core section of the article.

How to customize WooCommerce checkout – Plugins v/s Coding

Now there are two approachs here.

One approach is to redesign your checkout process or expereince (may include checkout page) – like skipping the cart page.

Other approach is to modify only the default WooCommerce checkout page – like adding or removing fields.

For some, coding is passion. So they will stick with code and customize the checkout page.

However, for marketers, store-owners and even developers who work for clients, they are looking for some quick solution based on their requirements.

And that’s what we have listed below. Different types of WooCommerce checkout plugins based on your store type or the products you sell.

We have also covered some coding bits to customize the WooCommerce checkout page.

Best WooCommerce checkout types and plugins that gives breakthrough results

These are categorized into five types for increased sales leads & revved online revenue.

Note – Checkout may differ for every niche. More than one checkout type works well for a particular niche. It’s purely your choice to identify the best one for your niche based on your analytics data.

1. WooCommerce One-Click Checkout

In WooCommerce one-click checkout type, the entire cart page or even checkout page is skipped. And users can buy the product in just a click of the button.

It uses customer’s pre-filled data capture from previous sessions to make the purchase. In such a scenario, the payment information is not captured along with shipping details but extracted from predefined entries.

What’s good

  • Instant checkout
  • No cart stage involved
  • Ideal for returning customers
  • Best for one-click upsells

What’s not good

  • Doesn’t factor in the modifications which may be necessitated due to change in billing or bank details.

Best suited for WooCommerce stores selling:

  • Books
  • Literature items
  • Fitness consultation
  • Digital products
  • Medical equipments
  • Photographs

The reason behind mentioning the above niches is because in such cases, the user is almost absolutely sure about what he needs. Hence, a 1-click checkout is the optimum choice.

Popular WooCommerce one-click checkout plugins

We got two plugins in this category:

Cashier for WooCommerce

woocommerce direct checkout using cashier plugin

This plugin is available on the WooCommerce official website. It helps you optimize your checkout funnel. Cashier will help you add a ‘Buy Now” button, clicking on which users can skip cart and proceed to checkout.

Cashier can also skip checkout and payment steps and complete the order in one-click based on customer’s previous order and payment details.

Pros

  • Autofill shipping and billing related information for logged-in customers
  • Automatically recommend ‘frequently bought together‘ items
  • Show both the WooCommerce ‘Add to Cart’ and ‘Buy Now’ buttons on the product page.
  • Share Buy Now links via email, social media, or embed them anywhere on your website.
  • One-click checkout works with these payment methods – Stripe, PayPal Standard, Braintree, Authorize.Net, Cheque Payments, Direct Bank Transfer and Cash on Delivery.

Cons

  • Not suitable for stores who need multiple checkout steps

Pricing

$49

Get Cashier for WooCommerce plugin

WooCommerce Buy Now

Based on Amazon’s 1-click purchase model, WooCommerce Buy Now from StoreApps is the original and successful one-click checkout plugin that skips cart, checkout, payment screen and completes the order in one-click.

You can enable ‘Buy Now’ for the entire store or create special buy now links for products of your choice. You can even embed coupons, choose shipping and redirect to a page of your choice with Buy Now links.

Pros

  • Works for both guests and logged-in users
  • Complete the payment in just one click for customers with at least one previous order.
  • Enables users create one-click WooCommerce upsells in conjunction with Smart Offers

Cons

  • Not suitable for stores who need multiple checkout steps

Pricing

Starts from $49

Get WooCommerce Buy Now plugin

2. WooCommerce One Page Checkout / WooCommerce One Page Shopping

The WooCommerce one page checkout or WooCommerce single page checkout process places the entire purchase process on a single page. Your product, cart, the checkout form, payment details, all are on a single page.

This checkout is suitable for WooCommerce stores selling a single product, very expensive products, digital products having a maximum of three or four pricing plans.

What’s good

  • Low abandonment as everything on a single page
  • Increased sales

What’s not good

  • A lot of clutter and clumsiness on the page
  • Too many fields on a single page result in slow speed and bad user experience.
  • Can’t be used in industries with multiple products categories

Best suited for WooCommerce stores selling:

  • Digital products
  • Club Memberships
  • SEO services, web developments
  • Hosting
  • Events, concerts

Popular WooCommerce One-Page checkout plugins

We have one renowned plugin for this checkout type:

Woocommerce One Page Checkout

WooCommerce One Page Checkout plugin displays product features and checkout on a single page which provides the user with an easy and seamless shopping experience. Customers can add or remove products from their cart and complete payment without leaving the page.

Pros

  • Simple code-free setup
  • Built-in & custom templates to suit your website

Cons

  • Rushes the consumer to purchase which can backfire at times

Pricing

Starts from $79

Learn more about WooCommerce One Page Checkout plugin

3. WooCommerce Direct Checkout

The third checkout type is the WooCommerce Direct Checkout. Here, the user directly enters the checkout page bypassing the cart. Unlike one-click checkout, it neither pre-fill entries from previous orders, nor completes a one-click purchase for repeat orders.

What’s good

  • Great from a user experience point of view due to faster checkout process
  • Faster order processing

What’s not good

  • Loss of data collection stage which gets diluted due to a direct landing on the checkout stage
  • Not compatible with multi-stage products feature settings

Best suited for WooCommerce stores selling:

  • Digital products
  • Jewellery
  • Music items
  • Home & decor items
  • Bookings
  • Health & fitness products

Btw…the same niches where WooCommmerce Direct Checkout is applicable can also opt for WooCommerce One-Click checkout and vice-versa.

Popular plugins to use for direct checkout

Two plugins makes it to this list:

WooCommerce Buy Now

WooCommerce Buy Now plugin also falls in this category. You can embed ‘Buy Now’ buttons for each product or sitewide, clicking on which the users can skip the cart page and get redirected to the checkout page.

WooCommerce Direct Checkout PRO

Using WooCommerce Direct Checkout Pro plugin, you can skip shopping cart page and implement add to cart button redirect to checkout page with more options and product based, leading to an immediate increase in sales.

Pros

  • Added individual settings and “Additional Button” options for products
  • Implement ‘Add to Cart’ button redirect to checkout page pattern based on global settings

Cons

  • Securing the payment process is a detrimental factor in this plugin as the payment happens at a single stage of the process.
  • Although the market considers it an ideal gateway, direct checkout may turn off the consumer due to less scrutiny during the buying stages.

Pricing

Starts at $39.

Learn more about WooCommerce Direct Checkout Pro plugin

4. WooCommerce Multistep Checkout

The fourth checkout type is the most common and used by many – WooCommerce multistep checkout. Here, there are multiple pages to gather product-level data and shipping/payment details. The user is provided with varied options in terms of categories, product features, and payment methods.

What’s good

  • The user is assured of drilling down to the minutest details during product purchase to guarantee a fulfilled experience.
  • User can easily navigate between multiple steps to re-confirm details or stay assured.

What’s not good

  • Has more abandonment rates compared to other checkout types.
  • Understanding analytics for this stages for improvement is a complex task.
  • Consumes lot of user’s time

Best suited for WooCommerce stores selling:

  • Electronics
  • Clothing & fashion accessories
  • Baby products
  • Retail/FMCG/Grocery
  • Food & Beverages
  • Hospitality
  • Finance & Banking services

Popular plugins to use for Multi-page checkout

We got two plugin for this:

CheckoutWC

CheckoutWC is a top-rated and popular WooCommerce multi-step checkout plugin. The plugin replaces your checkout page with a beautiful, responsive, and conversion optimized design.

Pros

  • Works with all WordPress themes out of the box.
  • No configuration or coding knowledge required.
  • Allows your customers to create an account without any additional information.
  • ‘Card Editing’ feature allows your customers to edit their cart right from checkout.
  • Has an ‘Address Autocomplete’ feature that uses Google Maps to autocomplete the address fields.
  • Support most gateways, shipping providers, and add-ons

Cons

  • Premium features like Cart Editing, Address Autocomplete available only in higher-priced plans.

Pricing

  • Starts at $149/yr
  • 7 day free trial available

Get CheckoutWC plugin

ARG Multistep checkout

ARG Multistep checkout plugin is also a top-rated, fast and reliable multi-step checkout plugin. You can achieve a better user experience by dividing the most important elements of the default WooCommerce checkout process.

Pros

  • Compatible with all the WooCommerce and WordPress based themes
  • Cross browser compatible, fully customizable and fully responsive.

Cons

  • Not compatible with higher versions of WordPress. Need updates.
  • Need coding experience to handle bugs

Pricing

$19

Learn more about ARG Multistep checkout plugin

5. WooCommerce Custom Checkout

Here, you are playing with the existing WooCommerce checkout page with plugins and modifying fields based on your needs.

Custom checkout eliminates the non-priority fields and re-organizes the prime fields at the top so you deal with only which is important from a user point of view.

It’s better to conduct A/B testing on fields before finalizing on the correct format.

What’s good

  • User can add or remove fields based on his choice
  • Flexibility to modify parameters like logo, fonts, colors, links, etc.

What’s not good

  • Requires coding knowledge if not using plugins
  • Wrong field placements or missing fields can backfire at times

Best suited for WooCommerce stores selling:

  • Services
  • Ebooks
  • Digital products
  • Retail/FMCG/Grocery
  • Electronics

Popular plugins to use for custom checkout

In this checkout type, we have covered three plugins:

Express Checkout for WooCommerce

Express Checkout is a popular WooCommerce digital downloads plugin that eliminates the unnecessary details section for virtual and downloadable products (related to shipping and billing) & ensures a quick and smooth checkout process for the customers.

Pros

  • Gives you the option to choose what parameters you see on your checkout page and what you don’t
  • Faster checkouts due to short forms

Cons

  • Doesn’t provide option to modify checkout fields other than shipping.

Pricing

$39 onwards

Get Express Checkout for WooCommerce plugin

Checkout Field Editor (Checkout Manager) for WooCommerce

Checkout Field Editor plugin provides an easy way to customize (add, edit, delete and change display order) your fields displayed on WooCommerce checkout page.

Pros

  • No coding required
  • Easy install / customizable features for fields

Cons

  • Difficult to gauge the impact of conversions on page elements.
  • Need a thorough funnel study as to what caused the fluctuations in results.

Pricing

$39 onwards

Learn more about Checkout Field Editor plugin

WooCommerce Checkout Add-Ons

This extension allows you to add several additional options to your checkout page and determine which are free or paid. You can also sort and filter orders based on your shiny new options.

Pros

  • Provision to include gift options, file uploads
  • Upsell additional products and services

Cons

  • Custom and too many options can confuse the users and forces abandonment

Pricing

$79 onwards

Learn more about WooCommerce Checkout Add-Ons plugin

Summarizing all the five checkout types based on what you sell

Based on what products inventory you offer, your store size, options like shipping, payment gateways, your statistics on current checkout behavior, etc. you should opt for any one of these five checkouts.

Here’s the summary of all together in a table.

Note – More than one type of checkout will be applicable for a particular niche. Select the best based on your needs.

One-Page CheckoutOne-Click CheckoutDirect CheckoutMultistep CheckoutCustom Checkout
Digital productsBooksDigital productsElectronicsServices
Club MembershipsLiteratureJewelleryClothing & FashionEbooks
SEO servicesHealth & FitnessMusicRetail/FMCG/GroceryMusic
HostingMedicalNetworkingFood & BeveragesDigital goods
Web ConsultanciesPhotographyHome & DecorHotels, HospitalityElectronics 
EventsTravel & TourismBookingsFinance 
ConcertsEntertainmentSportsBanking 
 Non-profitDesigningManufacturing 
 Arts & Craft Babies & Kids 
 Designing   

Phew! These are some good plugins for doing the job. Simple and cost-effective.

Now let’s look at some technical aspects of customizing the checkout page.

Customize WooCommerce checkout page using coding

For all those passionate coders, here’s one example to add a custom field to your checkout page. Here, we want to add ‘Age’ on the checkout page.

First, you need to act on the functions.php file.

< ?php
/**
 * Add the age field to the checkout page
 */
add_action( 'woocommerce_after_order_notes', 'add_custom_age_field_on_checkout' );
function add_custom_age_field_on_checkout( $checkout ) {
	echo '

' . __( 'Heading' ) . '

'; woocommerce_form_field( 'add_age_field', array( 'type' => 'text', 'class' => array( 'age-field-class form-row-wide' ), 'label' => __( 'Enter your age' ), 'placeholder' => __( 'Age' ), 'required' => true, ), $checkout->get_value( 'add_age_field' ) ); echo ''; }

Next, you need to write the code for data validation.

< ?php
/**
 * Checkout Process
 */
add_action( 'woocommerce_checkout_process', 'customise_checkout_field_process' );
function customise_checkout_field_process() {
	// if the field is set, if not then show an error message.
	if ( !$_POST['add_age_field'] ) {
		wc_add_notice( __( 'Please enter your age.' ) , 'error' );
	}
}

Next, you need to write the below piece of code to confirm that the details entered into the custom field by the client, is being saved or not.

< ?php
/**
 * Update value of field
 */
add_action( 'woocommerce_checkout_update_order_meta', 'customise_checkout_field_update_order_meta' );
function customise_checkout_field_update_order_meta( $order_id ) {
	if ( !empty( $_POST['add_age_field'] ) ) {
		update_post_meta( $order_id, 'customer_age', sanitize_text_field( $_POST['add_age_field'] ) );
	}
}

So with this, you would be able to add custom fields to your WooCommerce checkout page.

But but but...this was for adding just one custom field. Imagine if you need to add multiple custom fields. Or if you want to remove some fields, there's another piece of code to write.

Are you willing to spend time on this? What if you are not into coding and make a mistake?

So, switch to plugins and make your life easier.

How to measure the success rate of each checkout?

Just a basic formula.

For example, unique views = 5885/9900 reveals the checkout success rate of 59%.

Finally, some strategies to increase sales before and after checkout

Getting the right checkout is not the only requirement to get sales. It all depends on how you keep the user engaged before and after checkout. So here are some strategies to encourage users to get pass the product stage and pay more after completing a purchase.

Five before payment/checkout strategies that works

Users tend to convert only if they are offered an assurance of quality, trust & long term bonhomie. Below are some time-tested tricks to affect sales before a purchase:

  • List offers/deals/coupons - Promoting a value-added feature or product in form of deals can induce loyalty and long term value.
    Pro-tip - Order bump offer is your best bet to offer value addition product on the checkout page.
  • Testimonials - Listing testimonials, case studies, reviews and ratings on product page imparts rapport and trust.
  • On-sale top items - Projecting supplemental products on cart page will spur extra views on website pages and may affect more sales.
  • Option for guest checkout - User who gets bored with the drudgery of filling long fields can directly go to checkout using a Guest account wherein details are covered at later stages.
  • Free shipping - There is nothing such as FREE lunch is most common adage but in e-commerce, we can use this to advantage. FREE word is a common ploy wherein user is enticed to BUY due to value addition at buy stage.

Four after payment/checkout strategies that works

Happy with the sale? You shouldn’t be as you can still upsell or cross-sell after the payment is finalized. Some of the post-purchase promotion strategies are listed below:

  • Display similar products - Display discounted or hot selling items just after the purchase. One-click upsell is your best bet at this stage.
  • Refer a friend/ Share on Social media - A satisfied user is an asset and can spread the cheer to others.
  • Feedback/Suggestions - You can never gauge the user happiness index even after purchase, there can be certain whims. So keep options open to vent their opinion by way of comments/suggestions.
  • Retargeting Ads - A user leaving the purchase funnel halfway can be targeted again using retargeting advertising method by sending personalized email campaigns.

Start getting higher conversions

For a seamless and structured checkout functionality, adopt checkout optimization measures which will help your online store reap rewards in the long term. Whether opting for a one-click checkout or direct checkout, ensure that it suits the needs of your industry and your customers.

Third-party plugins like WooCommerce Buy Now, Express Checkout and others come in handy to gather steam and engagement and can help push the value chain up further. Select the one that best suits your budget and specifications.

How valuable you found this article? Did we miss any industry or checkout type? Have any case study to share? Do let us know in the comments section below.

One thought on “8 Best Plugins to Optimize WooCommerce Checkout

  1. Good Initiative to make a list for good WooCommerce Checkout plugins.

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