Offering discounts changes the game for the brands overnight. All you have to do is to present your discount offers effectively and timely.
In this article, we will talk about:
- Types of discounts and rules
- Major challenges businesses face while creating and running discount strategies
- Woocommerce discount plugin to overcome these challenges and run highly successful discount campaigns
Offering coupon codes, discounts or some % off on products/services helps you make more sales & earn profit not just during the sale seasons but throughout the year.
Types of discounts and discount rules
Let’s get to know the kind of discounts you can offer to your customers. And rules explains the specifications under which the discounts are applicable.
- Bulk discounts – Buy 3 Soaps & get 1 free or Buy 10 shirts and get 50% Off
- Quantity based discounts – Get 10% discount on all handmade items for orders over 3 or more items from the handmade category.
- Cart discounts – 8% discount for all orders over $100
- Percentage discounts – Get a 15% discount on all Puma products!
- Storewide discounts – Flat 30% Off on all products
- Range-based discounts – Flat 7% discount per 100 units purchased. 10% discount per 150 units purchased.
- Category based discounts – Use promo code ‘DIWALI’ & get 12% off on all ethnic wear (for men & women both).
- BOGO discounts – Buy one T-shirt, Get one T-shirt free
- User role based discount – 15% discount for retailers on purchase of above $1000
- Previous order based discount – Offer discount only to specific users when their previous order value was greater than $200
- Time-based discount – Whether the discount is applicable throughout i.e. ‘Always’ or for some period of time, say till 31st Jan or only during some special occasions i.e. during Christmas.
These are some conditions based on which the discount rules are determined. There are endless possibilities.
You can combine multiple discount types as well and find what works best for your store. And even use dynamic pricing strategy to boost sales. Learn more about WooCommerce dynamic pricing and discounts
It is easier said than done to create the entire system that effectively selects the products, designs best discounts, visually and technically completes the campaign and derives great results out of it.
Major challenges businesses face while creating and running the above discount strategies
These and many such doubts arise and businesses end up spending too much time on making the decision.
Once, above things are finalised, the execution process comes into the picture.
How do we design the offer? How do we understand and perform coding?
Also, if you’re looking to start a full-fledged campaign, you need the assistance of designers, copywriters, developers, marketing executive, etc. Thus, the process becomes longer, time-consuming and requires a lot of manpower.
What if you get a plugin that takes care of A to Z of your discount campaign and helps you get the results you desire?
If you’re a WooCommerce store owner tired of solving all the problems mentioned above and are looking for that one-stop solution, Offermative can help!
Offermative completely takes off your burden of ideating, creating and running discount offers.
How to overcome the challenges and run highly successful discount campaigns?
, intended to:
- Do all the hard work
- Create beautiful designs
- Write convertible copy
- Optimize the sales funnel
- Grow your revenue like never before
This is an AI-powered WooCommerce discount plugin that smartly executes upsell-cross sell strategies, suggests similar products, deals and automates the entire process of designing offer templates, copywriting.
How does Offermative work? What are the steps to follow?
There are no steps.
Offermative requires you to just submit the maximum discount you want to offer, a bit of information about your target audience and the products/services you do not want to include for the discount campaigns.
Let’s have a brief look at how this WooCommerce discount plugin exactly works.
- As you click on the “Generate Campaigns’, the system creates some offers for your campaigns automatically.
- You can select the campaign you want to run and twist it a bit wherever you want to as per your branding & marketing strategies. Once you’re done, you can click on ‘Publish’ and make the campaign live.
The campaigns are scheduled 24 hours later automatically.
What kind of discounts, rules, offers & pricing this WooCommerce discount plugin – Offermative helps you with?
A few examples:
- Storewide discounts
- Category-wise discounts
- Upsell / cross-sell
- Percentage based / coupon codes / flat discount offers
- Order bump/cart bump
- Product recommendations just like how displayed on stores like Amazon
- Frequently bought suggestions
Basically, Offermative lets you run all the kinds of discounts, offers and rules that are effective, trending and would help you scale your eCommerce store.
While selecting designs for your discount campaigns, you can choose any from the header/footer bars, slide-ins, pop-ups, inline.
While choosing from the pre-generated content copies, you can customize the headline, body text, CTAs that you wish you to change as per your brand communication.
Also, you can run micro offers which are also highly targeted offers for as many products as you want.
With Offermative, you will build long-lasting relationships with your customers and your revenue will keep growing significantly.
Thus, the investment in this WooCommerce discount plugin will pay off instantly than you expect.
Along with Offermative, another WooCommerce discount plugin you must have is WooCommerce Smart Coupons
You and we are both aware of how tiresome the process of manually creating and dispatching the coupon codes is.
To avoid this, eCommerce store owners and businesses are using WooCommerce Smart Coupons.
It is considered to be a complete coupon management plugin for WooCommerce stores.
Best use of Smart Coupons for discounts –
- Create any flat % off or fixed price off discount coupon
- Issue store credit / gift cards that can be redeemed as discount vouchers
- Allow customers to purchase higher value gift card coupon at a discount. Say $500 coupon at $400
- Set maximum discount limit on the coupon. Example – 40% off upto $100
- Auto apply discount coupons via URL
- Bulk generate thousands of unique discount coupons within minutes
- Pay using discount coupons for recurring subscriptions
It is designed in such a way that anybody can handle it and run it without any hassles or difficulties.
The fact that more than 15,000 businesses are relying solely on it, Smart Coupons is undoubtedly one of the most effective WooCommerce discount plugins.
On a parting note
Hope this article has given you a head start to run successful discount campaign with Offermative.
In case you need any further guidance with the plugin, feel free to put your questions in the comments below and we would be more than happy to guide.